Scoop.it

MARCH 14, 2024

While these backlinks help improve your visibility on the search engine results page (SERP), another SEO-related area it’ll help you with is increasing your website’s domain rating (DR). Mainly because Shopify has more authority on the topic and a better DR. This logic applies to people creating blog posts, too.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Contently

FEBRUARY 3, 2022

These are the main approaches they take when producing and promoting organic content to win traffic and leads: Create super-long, keyword-dense, information-packed articles with tables, images, and external high domain authority links. Make sure to place the contact form above the fold. Target lower-competition, higher-volume keywords.

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

Optinmonster

DECEMBER 20, 2023

Here’s how I do it: Launch Semrush’s Keyword Gap tool, enter your domain, and watch as your competitors line up for a showdown. The tool will suggest some rival domains. If your site is just starting, skip adding your domain. If you’re working on a VPN blog, start with something broad like “unblocking” or “anonymity.”

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

The Lead Agency

AUGUST 8, 2019

Blogs are becoming an increasingly common component of many B2B content marketing strategies. Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning to blogs? Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning to blogs?

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Webbiquity

DECEMBER 27, 2023

For instance, instead of focusing solely on keywords like “best restaurants,” consider incorporating long-tail conversational phrases like “What are the best restaurants near me?” Your content should mirror the language people use when verbally asking questions.

Optimization 165

Optimization FAQ Mobile Marketing Keywords 165

seo.co

NOVEMBER 22, 2021

Still, they can be the very reason your blog gets more audience. One example of getting good results using zero search volume keywords is Amazon; the platform generates about 57% of sales from long-tail keywords. Why are many people switching from short-tail keywords to zero volume keywords? Target The Right Audience.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

chiefmartech

JANUARY 25, 2022

But for this blog, which I try to keep agnostic about the larger industry, I thought this might be a good moment to reflect on what I’ve learned along the way in this mission to better integrate martech. The long tail is where the magic is. Either way, the long tail is where the magic is.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

Contently

MARCH 14, 2023

How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section. Instead, you can offer to post guest blogs on relevant sites, or you can ask partners or influencers to link to you.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Martech

NOVEMBER 16, 2022

A common mistake webmasters make is relying on third-party metrics like Domain Authority, Domain Rating, or Citation Flow when deciding on link opportunities. As an example, Domain Authority is Moz’s best guess at a website’s ability to rank itself and has no bearing on a website’s ability to pass link equity to other sites.

Link Building 106

Link Building Internet Marketing Ad Building Planning 106

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Keyword cannibalization happens when you have multiple pages or blog posts on your site that target the same keyword. Duplicate content is content that exists in more than one place on your website or on a different domain.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

seo.co

FEBRUARY 10, 2020

The average total referring domains was 25. Google search factors in both domain-level factors and page-level factors; that is to say, a page created on a 5-year-old, well-established domain is not the same as a page created on a brand new site, even if they’re created on the same day. Referring domains. Page quality.

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Adobe Experience Cloud Blog

JUNE 11, 2018

Choosing your Domain. If you’re starting from scratch, then you need to begin by selecting your domain. Without a domain you have nowhere for your website to be held and no way for people to access it. 50% of search queries are now four words or longer, so long tail keywords should be your focus when building your SEO strategy.

eCommerce 134

eCommerce Long Tail Marketing Business Domain 134

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Explore long-tail keywords Longer, more specific keywords often indicate searchers who are closer to taking an action. Check with your internal SEO team to confirm, or if that’s not an option, perform a site search on Google by typing site:[your website domain] [search query/keyword]. Want a deeper dive on keyword research?

Keywords 105

Keywords Research Traffic Lead Scoring 105

Webbiquity

JULY 19, 2016

Showcase reviews: Kissmetrics, RazorSocial (World), MarketingLand, StoreYa Blog, Express Writers, Robbie Richards. Showcase reviews: Social Media Today, Perception System, Smart Bug Media, StoreYa Blog, Robbie Richards. Also find contact information for domains, successful AdWords ad texts, and negative keywords.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. Then, grab your free planning template to master on-page SEO.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Instead, you’ll get the right traffic, or what I call the keyword sweet spot: Find keyword sweet spot, where it’s relevant to business & it’s long-tail, low competition. Long-tail, low competition. Original content is a must.

Long Tail Marketing 103

Long Tail Marketing Google Domain Keywords 103

KoMarketing Associates

MAY 13, 2020

We have seen many client examples where blog pages or other educational site content that ranks further down page one begins to rank for featured snippet results. Well, oftentimes, the top few spots of organic rankings, especially for competitive terms, are taken up by websites with a massive business (and domain authority) behind them.

Features 165

Features Google B2B Marketing Top of Funnel 165

BOP Design

NOVEMBER 3, 2021

If they have a blog, it’s helpful to look through their posts to see what types of topics they address as well as the terms they include in the titles of the blog posts. You do want to have a good mix of specific long tail keywords and a bit more broad, top of funnel, search terms as well.

Keywords 111

Keywords SEO Process Marketing & Strategy 111

seo.co

JULY 11, 2022

In addition to keyword relevance, search engines also pay attention to something known as “domain authority.” Every website has a certain domain authority, which is a measurement of the site’s trustworthiness and authority. Long-tail keywords are where you’ll find the most success. Use a Pillar Content Strategy.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

SmartBug Media

JULY 6, 2021

Most organizations that have been developing content for the last decade are sitting on a wealth (or at least a high volume) of out-of-date blog posts or buried website pages. When exporting your keyword research data, you'll find tens to thousands of long-tail keywords with low-traffic-volume potential. Conversion Potential.

Top of Funnel 98

Top of Funnel Allocation Lead Scoring Lead Ranking 98

Biznology

APRIL 22, 2014

If you’ve been blogging for a long time, your life has probably changed a number of times. Yes, it’s true that both my blogs s**t the bed in a catastrophic failure; but, before that happened, I did some pretty amazing things. After five years of blogging shamelessly on behalf of AH, what was I to do?

Long Tail Marketing 80

Long Tail Marketing Domain Keywords Outreach 80

seo.co

FEBRUARY 24, 2022

While we were able to acquire an existing domain in the digital marketing space, we still have competitors who are digital marketers themselves. Playing catch up is possible, but doing it at scale may require outside help, including link building , public relations and perhaps even a potential domain acquisition with existing links.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

Bluetext

OCTOBER 19, 2023

In this blog post, we’ll explore SEO strategies specifically designed for cybersecurity brands. Long-tail keywords that reflect user intent can be particularly effective in attracting the right audience. In the competitive world of cybersecurity, standing out in search engine results is crucial.

SEO 42

SEO Brand Identity Branding Long Tail Marketing 42

seo.co

OCTOBER 25, 2023

For example, people often type in the service they need, followed by their city, like this: bankruptcy lawyer Denver San Francisco bankruptcy law firms But then there are also “long-tail” keywords you should consider. Start a blog focused on bankruptcy law Landing pages aren’t the only type of content that can rank.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

ClearVoice

JUNE 21, 2022

Some may need long-tail content, while others thrive on short-tail. Remember, SEO takes a long time and there are no quick wins. You need to have the right blog architecture, but above all, you need to have a really good SEO strategy. Do you have a list of competitors’ websites ready? . Know your brand.

SEO 111

SEO FAQ Content Work Management 111

Martech Advisor

AUGUST 22, 2019

Ubersuggest - A free long-tail keywords creator. Coming up with long-tail keywords (words and phrases that are related to your primary keyword) can be difficult. You can check whether any of the links on your website/blog is broken, along with a URL score and overall domain assessment.

SEO 85

SEO Long Tail Marketing Tools SERP 85

SmartBug Media

APRIL 22, 2019

Adding the same long-tailed phrases that you’re ranking for to the URL will give you the opportunity to own that phrase from the top down. If you’re expecting your main domain to reap the SEO benefits from your subdomains, however, you are wrong. One of the widely observed uses of subdomains is hosting blog content.

SEO 63

SEO Domain Long Tail Marketing SERP 63

Industrial Marketing Today

JUNE 11, 2011

A blog is considered the cornerstone of an effective inbound marketing strategy. I’m talking about creating a blog site with dynamic content instead of a static digital marketing asset. Building or redesigning a company Website as a blog site is increasingly becoming the preferred method for many industrial and manufacturing marketers.

Marketing Websites 60

Marketing Websites Ad Building Long Tail Marketing Cross-Selling 60

QuanticMind

AUGUST 22, 2018

Google also prioritizes older domains with more authority on the web. So while it’s technically free to optimize for SEO, it is a long-term visibility strategy that won’t deliver fast results in the beginning. Target long-tail keywords. There are plenty of tools out there that can help you brainstorm long-tail keywords.

SEM 73

SEM Work Management Marketing Management Lead Scoring 73

Biznology

JULY 5, 2016

The real reason why, however, is that this campaign is a hybrid A-list and long-tail campaign. As an aside, we always choose to do our outreaches and host our SMNRs on a separate domain, in this case www. We reached out to over 1,000 bloggers in the world of food, fitness, health, wellness, running, sport, etc. Safety first!

Outreach 140

Outreach Blogger Media Advertorials 140

seo.co

APRIL 1, 2021

One of the easiest ways to generate content that is relevant to your business’s website is to add a blog to your site. One of the easy ways to get blog topics is to ask your patients what they’ve always wanted to know or take the questions they ask you and turn them into a blog.

SEO 76

SEO Advertising Agencies Marketing Strategy Marketing & Strategy 76

seo.co

FEBRUARY 15, 2021

Research shows that the CTA for long-tail keywords is 3% to 5% higher than other searches. Choose A Domain. Your niche research should include whether you’ll require a local domain extension to rank better. Do the websites on the page mainly use country-specific domains, or are the results a mixture? On-Site SEO.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

chiefmartech

JUNE 4, 2023

They can build something that is the very best at what it does within a more focused domain. A blog or newsletter for every subject imaginable (even one for strategic martech geekery). But for small companies, entrepreneurs, and individuals, those specialized opportunities are golden. There are over 19,000 craft beers in the world.

Generation 114

Generation Budget Programs Aggregators Long Tail Marketing 114

Webbiquity

APRIL 14, 2015

Image credit: Small Business Ideas Blog. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks.

Keywords 100

Keywords SEO Research Resources 100

Method and Metric

DECEMBER 4, 2019

A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Think about long-tail keywords and localized phrases as well to get a really extensive list across all your services or product offerings. Is it guides, blogs and FAQs or is it product listings or videos?

Analysis 87

Analysis SERP SEO Domain 87

SmartBug Media

JULY 6, 2021

Most organizations that have been developing content for the last decade are sitting on a wealth (or at least a high volume) of out-of-date blog posts or buried website pages. When exporting your keyword research data, you'll find tens to thousands of long-tail keywords with low-traffic-volume potential. Conversion Potential.

Top of Funnel 52

Top of Funnel Allocation Lead Scoring Lead Ranking 52