KoMarketing Associates

JANUARY 19, 2022

WordPress is one of the most used site-developing solutions out there, with an estimated 64 million websites currently running on the platform. From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Hubspot

JULY 5, 2021

In this post, let's review some of the best video hosting sites for your business. With this tool, you can host and manage video files inside the HubSpot platform and then embed those videos on your website pages, blog posts, social media channels, or knowledge base. Free Video Hosting Sites. Video Platforms. Hippo Video.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. For example, if a user searches for a key term or question related to your industry and ends up on your site. Unique site visitors. Pageviews refer to the number of times each page on your site is viewed.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. Why You Need LinkedIn Lead Generation. 4 Ways to Use LinkedIn for B2B Lead Generation.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

NuSpark Consulting

JULY 23, 2017

As a fellow member of LinkedIn, you are able to see where their interests lie, what they’ve done in the past, and who their contacts are. This means users can quickly connect with prospects when any activity shows up, such as publishing a new blog posts or being mentioned in a press release.

Sales Qualified Leads 145

Sales Qualified Leads High Quality Lead Linkedin Account Based Marketing 145

SalesIntel

MAY 3, 2021

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Here are ten fresh ways to use LinkedIn for sales prospecting. Use Internal Resources for LinkedIn Prospecting and Content Creation.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Make updating your site part of your routine to keep clients engaged and informed. Affiliate sales support independent publishing.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Marketing Insider Group

JANUARY 4, 2021

Off-site SEO is critical as well. It consists of back linking from high-quality sites. Check out this post on blog frequency. LinkedIn is probably at the top of the list since it’s B2B-focused. You’re starting conversations here that lead to more traffic to your site and stronger relationships. We can help!

Growth Marketing 358

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 358

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. LinkedIn: LinkedIn’s Campaign Manager enables retargeting to users who have visited your website or engaged with your LinkedIn content.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

NuSpark Consulting

MARCH 30, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Visitors of web page D on your site on Product X get retargeted a message on a free demo of that product viewed.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Visitors of web page D on your site on Product X get retargeted a message on a free demo of that product viewed.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Webbiquity

APRIL 18, 2024

For example, if you are scraping contacts from LinkedIn , automation can help you automatically assign scores to these leads based on how close they are to your ICP and their engagement level. Automation tools can schedule your LinkedIn posts , track engagement, and analyze performance across multiple platforms.

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

SendX

JUNE 16, 2020

Have a strong lead-gen strategy to build your email list Right from day one, you should be gathering email addresses at every point you can—your site, your blog, your content. If you are selling B2B software , you can run LinkedIn ads or Google Ads. Get leads to sign up for a free trial or attend a live demo.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. LinkedIn and cold calling are still effective B2B marketing strategies. Through engagement and interaction with prospects on social media sites, it entails gaining their trust and credibility.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. A free account allows you to track 12 social sites, including Tumblr and WordPress. It all depends on your needs. a pro account is required.

Social Media 98

Social Media Tools Media Lead Scoring 98

Zoominfo

JULY 24, 2019

Get a Demo Successful Tactics By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). Lead generation from LinkedIn was successful for 65% of B2B companies ( source ). More than 80% of leads generated through social media come from LinkedIn ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Martech

FEBRUARY 8, 2024

Analyze your competitors’ sites. Come up with different ways to book a call or demo with your prospect. We didn’t start as well as we would have liked, primarily because we inherited a legacy site with a ton of content (over 600 pages). You can check Google autocomplete suggestions.

Top of Funnel 118

Top of Funnel SEO B2B Paid Search Agency 118

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. A free account allows you to track 12 social sites, including Tumblr and WordPress. It all depends on your needs. 1) Hootsuite. 2) TweetReach.

Social Media 144

Social Media Tools Media Lead Scoring 144

KoMarketing Associates

JANUARY 29, 2019

We typically are able to help them appear on the first page of search results for competitive terms via targeted traditional content assets like blog posts or glossary pages. These types of assets are fantastic for driving organic search traffic growth to the site and educating the market on key concepts and challenges.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Directive Agency

OCTOBER 2, 2019

Your total addressable market is not always searching for what you offer through search engines, and they may have never visited your site, leaving remarketing out of the question. Source audiences are most commonly site visitors or manually uploaded lists (customer emails, companies, etc.). Lead generation. Login Pages.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

SalesIntel

NOVEMBER 21, 2022

Sales demos are failing. Is your brand active in developing its thought leadership credentials on sites like LinkedIn? Problem: The Sales Process Falters After On-Site Demo. Selling a high-end technology to any company requires demos at the client’s office. A botched demo leads to huge sales challenges.

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

Launch Marketing

APRIL 19, 2023

For a nurture email cadence, one email could include a blog about project challenges banks are facing, another includes a checklist of what to look for in a project management platform and finally a case study on a bank utilizing a project management platform. Check out this blog. Looking for more tips on effective ads?

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Zoominfo

JULY 25, 2023

Business development managers (BDMs ) or account executives (AEs) act on useful leads from the SDR/BDR team to close the sale through demos, discovery sessions, and follow-up. Signing up for a demo is a serious indicator of interest — depending on your average conversion rate for that product, the signup alone might win them 100 points.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Webbiquity

AUGUST 18, 2020

A quick note on the ranking methodology: These 22 tools were searched across five sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Only B2B

MARCH 10, 2022

They will consume material such as blogs, whitepapers, and case studies during the awareness stage. Reps will start nurturing campaigns or focus on getting the prospect to schedule a call or demo depending on where they are in the sales cycle. LinkedIn is the place to be for high-value B2B lead generation.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Sage Marketing

JULY 23, 2023

In this blog post, we unveil the essential details of GA4 and provide invaluable insights on proactively adapting to this transition. Average Engagement Time Average engagement time takes the place of the average time on site metric from UA. You can’t compare it to the average time on site from the UA reports.

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Directive Agency

SEPTEMBER 12, 2019

These potential customers are not always searching for what you offer through paid search, and they may have never seen your site, leaving remarketing out of the question. Source audiences are most commonly site visitors or manually uploaded lists (customer emails, companies, etc.). What is a Lookalike Audience?

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

nDash

JANUARY 10, 2023

Social Media Sites. Some of these, like LinkedIn, are better than others. The drawback is that it’s a paid service, so you need to buy a LinkedIn Premium subscription to access this tool. Perhaps the most popular social media site on this list, Twitter, is a great place for creatives to share their work. So be cautious!

Work Management 52

Work Management Marketing Management Curation Paid Search Agency 52

Vidyard

APRIL 30, 2021

Show a quick demo of your product. LinkedIn Profile ‘Hover’ (Prospect’s Profile) 2.3 LinkedIn Profile ‘Hover’ (Prospect’s Profile) 2.3 Sharing a Content Asset, Article, or Blog Post 2.10 LinkedIn Profile ‘Hover’ (Prospect’s Profile). How you easily found them because of their LinkedIn activities. Contents 1.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

EveryoneSocial

FEBRUARY 23, 2023

With more than 900 million professionals on the professional networking site worldwide — at least 25% of senior-level buyers with influence — establishing yourself on social media not only as an all-around cool person, but also a subject matter expert , has never been more important. Think about it: LinkedIn wants to keep users on site.)

Ideal Customer Profiles 52

Ideal Customer Profiles Cold Calling Linkedin Social Media 52

SmartBug Media

MARCH 19, 2020

When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. It doesn’t matter if you embed them on a page or link to the YouTube page—get that content on your site. Don't hide it in a blog post that will eventually get buried by newer posts.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Lenny's Newsletter

SEPTEMBER 5, 2023

And when they look at a janky demo, they’re like, ‘Yeah, dude, I remember. We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. So they were all cold through LinkedIn. It was an easy conversation to have. It’s all good.’”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Navigate the Channel

OCTOBER 5, 2022

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections. Use this HubSpot blog post to get an idea about what questions are best for event surveys.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

SalesIntel

OCTOBER 27, 2022

LinkedIn Sales Navigator. LinkedIn has transformed the way over 500 million business people from more than 200 countries communicate, making it a useful resource for B2B organizations. The LinkedIn website provides a detailed explanation of each subscription level. Best Lead Providers for B2B in 2023. SalesIntel .

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Leads 52

The Lead Agency

APRIL 14, 2024

Take transcript snippets and write blogs around the topic. If they loved an episode about a particular topic, this is the episode that could be turned into a blog post. Video for what Software demo videos are a big need for B2B businesses with technical products. The repurposing possibilities are endless. The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62