KoMarketing Associates

NOVEMBER 12, 2015

It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. and other social media profiles.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JULY 22, 2008

Home > Blog > Running a Business > Blog article: Learn how to draw out your vision. StartupNation Blogs. Yep, I get a pencil or a pen, a piece of paper, or even markers and a whiteboard. Comments RSS. Mail (will not be published) (required). Previous: I Will Choke One-out-of-Ten Advice-Givers.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Scoop.it

MARCH 18, 2021

Before you start building out your content hubs, take some time to first define how you want to organize your content on paper. Here are four easy ways to surface the best content on any topic that matters to you and add it to your content hubs quickly and efficiently using the ‘Publish’ button in all of them. You can add: RSS feeds.

Process 53

Process Optimization Curation RSS 53

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think.

RSS 28

RSS Paid Search Agency Blogger Youtube 28

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Scoop.it

MARCH 26, 2020

This could be the general public, but it could be more specific, like a group of journalists, your customers, potential investors, and so on. When it’s time to build a company update for your investors, industry trends for your customers, or a press release about a big company milestone, where do you go to collect this information?

Curation 74

Curation Press Paid Search Agency Content 74

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

SmartBug Media

MARCH 19, 2020

Point viewers to your website for a free white paper, more information, or a discount offer. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Don't hide it in a blog post that will eventually get buried by newer posts. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

The Point

NOVEMBER 28, 2011

At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like. It cannot cater to customers and prospects and press/analysts and be in any way cohesive and effective. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Biznology

FEBRUARY 29, 2012

Prospective customers will check out you and your staff as part of their due diligence before doing business with you—so be prepared. Invite links from your customers, suppliers and friends. Post regular status updates in the micro-blog area LinkedIn provides. Find new customers. Then, examine your marketing objectives.

B to B 80

B to B Social Media Media Thought Leadership 80

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Scoop.it

MARCH 5, 2020

Let’s say you’re sharing an important discovery in your industry: a new research paper, a key trend that was identified, or an important piece of news. Build custom recipient lists. Create and customize your newsletter. account, for example: our company in the press, industry reports, articles about [topic] published this year.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. This article focuses on the writing component.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 162

Social Media Media Viral Marketing Skype 162

Industrial Marketing Today

JUNE 15, 2010

Other than some initial hiccups, the updates and the usage have been flawless with our client receiving very favorable comments from their customers. For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. This white paper aims to change that perception of them.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. You can leverage existing content like PowerPoint files.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Marketing Insider Group

OCTOBER 2, 2020

Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. My very first blog post answered Why I Am In Marketing. In fact, all of our new customers come from the content we publish here and share on LinkedIn and Twitter.

Ad Building 322

Ad Building RSS Lead Ranking B2B Thought Leadership 322

Buzz Marketing for Technology

JULY 20, 2008

Share Blog Cite. "Most published medical papers are available on the internet in a PDF format now," said Li Jun Qian, MD, lead author of the study. "For radiologists, these electronic papers provide richer information (e.g. Need to cite this story in your essay, paper, or report? Science News.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey).

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Webinar/webcast resources HRmarketer.com Blog : Using Webinars as an Effective Marketing and PR Tool. Webcasts for Lead Generation White Paper - by web conferencing provider Interwise provides a great white paper on the subject.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Industrial Marketing Today

JULY 23, 2010

That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Having a search function on your website is no longer an option, it is a requirement.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

markempa

MARCH 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Buzz Marketing for Technology

JUNE 27, 2008

News & Blogs. White Papers. Pick a blog category. This research work has been published by Microsoft under the name “Worldwide Buzz: Planetary-Scale Views on an Instant-Messaging Network.&# And here are links to two versions of the technical paper, one from Microsoft (PDF format, 37 pages, 1.50 in Reviews.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? A write up on a blog. Need to see the increase in Twitter followers over time? A new product launch.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. You may be too close to the forest to see the trees, sometimes you may have to ask your current customers for their input. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Anything Goes Marketing

DECEMBER 3, 2006

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. Think of it as starting a conversation with your customers or prospects. Let your customers do the product plug.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Convince & Convert

JUNE 8, 2012

Read on for a special episode, live at BlogWorld NYC , with insights from Scott and Jim about the future of self-publishing vs. traditional publishing. The RSS feed is: [link]. Lots of stats, in fact we’ll have a blog post on Convince and Convert, in about it this week. Listen Now. Find us on iTunes: [link].

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Online Marketing Institute

NOVEMBER 18, 2010

Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do? 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. NetworkWorld.com > Home > Blogs > Susan Hanley's blog. We created a custom meeting workspace template to meet a few other requirements. publishing template to create the Meetings site so that the left hand navigation would be â??empty.â?? Microsoft Subnet blog: insights and opinion.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Industrial Marketing Today

JULY 9, 2010

I found a good answer to that in a comment by Mike Gospe on a blog post at leadsloth.com where he wrote, “But when it comes to marketing automation, I recommend caution. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. This white paper aims to change that perception of them.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. We already have lots of brochures and data sheets to give to our prospects and customers. This white paper aims to change that perception of them.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Buzz Marketing for Technology

JULY 24, 2008

Home » Blog. Its a perfect solution for The Common Craft Store - e-junkie handles everything and provides the right tools for managing customers. i see people using them on the metro but i have enough trouble staying with one book at a time in paper so a Kindle probably wouldnt help me. For more visit this blog: [link].

Ning 100

Ning Tools Wiki RSS 100