Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Used cars” is a short-tail keyword people might use if they are looking for trending data.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Brandpoint

MARCH 13, 2023

A fast-loading website, keyword research, high-quality content that directly addresses the top questions of your ideal customers — these are the key elements of a manufacturing SEO strategy. Together, they boost your site’s search engine ranking performance (SERP), funneling more potential customers to your brand.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Edison Research ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Valasys

OCTOBER 2, 2023

Local SEO helps your business get noticed by potential customers in your area, driving more foot traffic and online engagement. Local SEO is a digital marketing strategy that focuses on optimizing your online presence to attract local customers. Small businesses heavily rely on their local customer base.

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. However, one of the most important discoveries, part of the “next normal,” is the increased preference for and predisposition of customers towards online self-service. Affiliate sales support independent publishing. Image credit: Accenture.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. The Shift to Customer-Centric Marketing.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Only B2B

MARCH 10, 2022

These stages are as follows: Customer awareness and research: The customer is aware of a solution they require or an issue they are experiencing, and they are beginning to learn more about it. They will consume material such as blogs, whitepapers, and case studies during the awareness stage.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Adobe Experience Cloud Blog

MAY 22, 2017

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Hubspot

MARCH 19, 2020

And then when those leads trust you and view you as an expert in your industry, they're more likely to convert into customers. Consistently getting thought leadership content published in trusted publications — whether through guest-contributed articles or press mentions — is a fantastic way to build credibility with your audience.

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. Also, don’t be afraid to use long-tail keywords. 3 – Blog Posts. 2 – Mobile-Friendliness.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Scoop.it

MARCH 21, 2023

Use facts, not claims with no background: Back up your information with relevant data and research: use industry studies, surveys, insights, expert quotes, etc. Long-tail: About 40% of all search traffic comes from them. User-generated: Long-tail queries users type when looking for answers to questions.

SERP 81

SERP Long Tail Marketing Dwell Content 81

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

ClearVoice

MARCH 9, 2023

This means continual planning, creating, publishing, and sharing of content. This strategy then changed to the use of short- and long-tail keywords. And while blogging was commonplace, it wasn’t in wide use. Also, research changing audience needs and content formats. It needs to evolve. The result?

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. In BuzzSumo , click on Content Analyzer (under the Content Research tab), then Analysis.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Customer marketing is a B2B priority.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Televerde

DECEMBER 1, 2020

People no longer open a phonebook when they need to research a new partner or vendor. Buyers who find your site through Google are spread across all stages of the sales funnel – and most are nowhere near converting into a customer. Using SEO for your sales funnel is mostly research and only involves a small amount of action.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Scoop.it

FEBRUARY 10, 2022

If done correctly, content curation can significantly benefit you: Create a strong bond between your brand and your customers and grow your online community. Highlight your products in a non-invasive way, making them more desirable for potential customers. Research your audience’s behavior – Create an audience profile.

Curation 69

Curation Content Click Rate Long Tail Marketing 69

B2B Marketing Insights - WE

JUNE 8, 2022

If you want to ensure that your site ranks high in Google’s search results and people find your content, make sure what you’re publishing is well-researched, engaging, and informative. Consider what your customer is looking for and who you can help them with. In general, Google loves long articles.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Then several supporting blog posts – clusters – are written to explain sub-topics based on your pillar content and generate internal links to the pillar page. Promotion of blog posts through social media.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

seo.co

JANUARY 26, 2022

It allows individual entrepreneurs and businesses to sell homemade products and goods directly to customers. Etsy’s goal is to deliver the most relevant and highest-quality listings possible, which increases the chances of the customer buying something. Here are several impressive statistics from 2020 : $1.7 53 million active users.

SEO 104

SEO Lead Scoring Lead Ranking Marketing & Strategy 104

BenchmarkONE

APRIL 16, 2020

Every marketing campaign begins with establishing your ideal customer. For example, an ideal customer may have been a mother in her mid-30’s living in a suburb, or a 20-something male just out of college with a sudden influx of disposable income. . Begin Writing Your Blog. Their household income is $95,000 a year.

Inbound Marketing 99

Inbound Marketing Top of Funnel Planning Buyer Personas 99

Hubspot

MARCH 3, 2020

This is the type of marketing that brick-and-mortar businesses use to reach potential customers on the web. Every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs).

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Brandpoint

AUGUST 20, 2018

Ultimately, voice search is changing the way marketers think about, and publish, content. But if you’re already publishing content, getting your brand ready for voice search doesn’t have to be complicated. They can use these micro-moments to capture the attention of more customers. Target long-tail keyword phrases.

Long Tail Marketing 54

Long Tail Marketing Optimization FAQ Content 54

Scoop.it

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Insert these keywords on SEMrush or Moz Keyword research tools.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

SmartBug Media

APRIL 2, 2020

Assuming that your customers will find you at the exact moment when they’re about to purchase is not only unrealistic, but it also hurts your ability to grow leads and customers. All customers take a journey when making a purchase. Persona development keyword research is all done in a bubble.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

illumin

OCTOBER 20, 2023

This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. Contextual targeting in digital advertising, specifically display advertising , offers several benefits for both publishers and advertisers.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

ClearVoice

AUGUST 23, 2023

Any AI-generated content needs meticulous review and refinement before it is published. The Benefits of AI in Content Strategy That maximum potential brings a host of benefits, including: Increased Efficiency: AI automates processes like research, writing, and editing. AI is biased: AI operates on the data it’s trained on.

Marketing AI 52

Marketing AI Content Budget Programs Analysis 52

Stevens & Tate

FEBRUARY 20, 2020

If a third party news outlet or blog covers your product, it looks more credible to the reader. Consumers might have a tendency to overlook ads, but if your new product receives coverage on one of their favorite blogs or magazines, and is recommended to them, their perception of your business is going to be considerably different.

Public Relations 65

Public Relations Marketing Strategy Marketing & Strategy Paid Search Agency 65

Unbounce

FEBRUARY 7, 2019

Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. The goal is to attract warm leads from search engines like Google to your page and convert them into customers. Looking for some sweet examples of long-form landing pages for your newly inspired SEO content?

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

EMagine B2B Blog

APRIL 29, 2019

He wanted something that gives them a general understanding of the SEO process and what to keep in mind when creating and publishing content. Client education is key for long-term, sustainable SEO success. Don’t just sit down and just start writing for the sake of publishing more content. Define the Problem.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Outbrain

JUNE 29, 2022

Find out what questions your customers are asking and answer them. Post your content beyond your blog. But, the thoughts you’re leading with must address actual customer pain points, deliver value and insight, and be compelling and interesting. Ask your customers. Post your thought leadership content beyond your blog.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership B2B Marketing Marketing Strategy 61

Scoop.it

MAY 28, 2019

Lack of Keyword Research. Keyword research plays an important role in the development of SEO-friendly copy. Unfortunately, most copywriters fail to conduct keyword research. And even if they do, it tends to be lousy research that’s ineffective. Here are some mistakes to be aware of: 1. Not Accounting for Semantic Search.

Copywriting 74

Copywriting SEO Paid Search Agency Lead Scoring 74

Hubspot

DECEMBER 22, 2020

SEOs will habitually review SERP signals to make sure the content they publish matches with Google's organic search results, and ultimately delivers a high degree of satisfaction with regard to searcher task accomplishment. It's unrealistic to expect every keyword, blog post, landing page, and paid search ad to convert visitors into leads.

PPC 101

PPC Work Management SEO Top of Funnel 101

seo.co

JANUARY 14, 2024

Insert important keywords naturally in blog and page content. You’ll also want to research the cost per click (CPC) for PPC ads related to your search terms. Your backlinks are published on pages with high-quality content. Legal reviews also reveal your work ethic, dedication to customer service, and legal knowledge.

SEO 52

SEO Personalization Lead Scoring Lead Ranking 52