KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. In turn, you get customer loyalty, brand credibility, and a strong reputation. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. Step 5: Write and Publish.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. The ultimate goal is to build customer relationships, establish trust, and drive revenue.

B2B Marketing 309

B2B Marketing B2B Buyer Personas Mobile Advertising 309

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Featured snippets appear on page one of Google and often describe a difficult or technical concept in a simplistic way.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s Blog Audience? The Vidyard blog exists to educate anyone who wants to use video for their business. Thank you for your interest.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Here are some of the top platforms: 1.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 129

Digital Asset Management Paid Content Work Management Marketing Management 129

seo.co

JANUARY 1, 2023

When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Check to see if the publishers of the content in which your brand and products are mentioned have linked back to your site accordingly. Guest Blog. Partner With Others (Naturally).

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

seo.co

NOVEMBER 10, 2022

Ahrefs also offers an extensive backlink database of over one billion links with the ability to filter by domain type (do follow/no follow), anchor text distribution, rank value, PageRank value, etc. It also provides data on your competitors’ backlinks in order to help you outrank them through strategic link building.

Cost Per Click 105

Cost Per Click Domain Keywords Advertising Agencies 105

Marketing Insider Group

NOVEMBER 9, 2020

The objective of marketing is to attract, engage, convert, and retain customers. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. These focuses are in alignment with how customer needs change and other disruptions.

Marketing Budget 291

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 291

Hubspot

MAY 26, 2021

Link building, for instance – an effective off-page SEO strategy – is one of the top ranking factors. Link Building. Links from other sites on the web server as votes of confidence in your domain. Building an external link is an off-page strategy that should be number one on your list.

SEO 96

SEO Domain Lead Scoring Lead Ranking 96

seo.co

JANUARY 23, 2022

Link building has come a long way since the early days. Successful offsite SEO and link building is no longer a matter of quantity (though, quantity and regularly still play a role) so much as it is a matter of quality. Write and publish a book & then promote it. Add A Blog. Have a Link-Worthy Brand.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

SmartBug Media

FEBRUARY 27, 2023

CMS stands for content management system, a software application used for creating, managing, and publishing content on websites. HubSpot’s SEO tools help businesses better target their keywords, identify opportunities for link building, and optimize their on-page content for better search engine performance.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

seo.co

JANUARY 30, 2022

Link Building for Homepage SEO. Up to this point, we’ve focused on creating high-quality homepage content that can help your site rank and appeal to your customers at the same time. Now, let’s look at the other side of the equation: link building for homepage SEO. Proximity to other links. Absolutely not.

SEO 98

SEO Optimization Practices Lead Scoring 98

SmartBug Media

APRIL 23, 2021

From publishing content to making sure your pages are well optimized, there's a lot you need to do to be successful. HubSpot provides the ability to enable AMP on your blog which allows your users to find AMP versions of your blogs on mobile devices. Here is documentation on using the topic planning features within HubSpot.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

seo.co

FEBRUARY 8, 2022

This post was originally published in 2014, but has been refreshed and updated numerous times over the years. Give them a handful of general guidelines, but for the most part, let them create whatever they feel would be good for your blog— the final edit is yours. Change Your URL Slug, Intros, Titles, Metas & H1/H2/H3.

SEO 98

SEO Content Dwell Advertising Mediums 98

Sharpspring

AUGUST 3, 2021

After that, it is mostly about choosing and customizing a theme and creating some initial content. If you don’t have much to say about your project yet or you want its features to be a surprise, you can set up a lead generation form and publish your content later after the launch. You guessed it, guest blogging.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

KoMarketing Associates

NOVEMBER 15, 2018

There would be a lack of understanding around the key queries being searched for, themes/topics being discussed in the industry, and questions being asked by existing or potential customers. You know you are entangled in SEO when you hear Penguin, and you think of link building schemes instead of this little guy. Not so much.

SEO 121

SEO Ad Frequency Content Keywords 121

Sana Commerce

MAY 17, 2023

Improves customer experience : B2B e-commerce sites that have been optimized for SEO tend to have better content, a more robust structure, and are generally easier to use. Expand your list of queries Once you’ve got a basic list of keywords, or seed list, build your list out in as many directions as possible.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. For example, instead of linking the words, “best marketing strategy,” link the words, “link building gets businesses phenomenal results.”

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Unbounce

DECEMBER 9, 2021

Links to other products or resources : If recipients are interested in other products you offer, or your brand has a blog or other helpful resources, share those links in the welcome email. Ahrefs is a link-building and content performance tool for marketers, webmasters, and SEO specialists. The Penny Hoarder.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

seo.co

MARCH 6, 2022

You’re probably here because you’re thinking out outsourcing your link building. You’re either a digital marketing agency looking for a white label link building service OR. You’re an in-house SEO looking for more resources for scaling-up your link acquisitions. Source: Ahrefs.

Link Building 98

Link Building Ad Building Work Management Advertising Agencies 98

seo.co

MARCH 31, 2021

If you’re new to the world of link building or just haven’t tried this particular practice yet, then this is a perfectly valid question that may come to mind. The short answer to the question is: A link exchange is an agreement between two sites to share and exchange links with each other for mutual benefit.

SEO 126

SEO Ad Exchange Advertising Agencies Link Building 126

ClearVoice

APRIL 20, 2021

Thanks to Google My Business Posts , you can use content to not only help keep your listing updated, but also provide added value to your profile viewers with a link to a highly relevant piece of content on your website. Publish reviews on your website and other channels. Publish reviews… to get more reviews?

SEO 90

SEO Content Click Rate Ideal Customer Profiles 90

seo.co

SEPTEMBER 25, 2023

Obviously, things aren’t this simple, and many agencies target a broad range of customers. The service segments that exist within a digital marketing agency go well beyond simply “ SEO & link building.” Offsite content and link building. You should also consider strategies for link building.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

seo.co

FEBRUARY 3, 2022

If you’re the owner of a digital marketing agency, you have a few options when it comes to servicing link building requests for your clients’ SEO: Establish your own in-house outreach team for link building, hire writers and build a streamlined process for link acquisition OR.

Link Building 111

Link Building Service Ad Building Advertising Agencies 111

ClearVoice

JULY 26, 2022

You might love organic social media and could publish Instagram Reels all day, every day. Simply put, organic marketing is a type of marketing in which brands and individuals provide value to customers and potential customers through efforts to build relationships, promote the brand, and increase conversions. Newsletters.

Paid Content 52

Paid Content Organization Paid Search Agency Practices 52

seo.co

JUNE 16, 2021

Backlinks are links from other sites back to yours. When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Check to see if the publishers of the content in which your brand and products are mentioned have linked back to your site accordingly.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

KoMarketing Associates

JUNE 20, 2019

Although we can now target our ideal client more accurately and attract potential customers off-site, it also brings along some downsides. The answer lies in link building, which is among the #1 ranking factor. B2B link-building strategies that really work. So, how do we ramp up the effectiveness of B2B marketing?

Link Building 120

Link Building Ad Building Marketing & Strategy B2B 120

nDash

SEPTEMBER 30, 2021

For example, Medium is for blog-style content, while Quora features questions with threaded answers. There is a lot that writers can do on Medium beyond sharing information—including generating leads, uploading custom images, and more. Some Medium writers see increases in their blog’s traffic when reposting or backlinking.

Advertising Mediums 52

Advertising Mediums Sales Qualified Leads SEO FAQ 52

Vidyard

JANUARY 25, 2010

Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s blog audience? The Vidyard blog exists to educate anyone who wants to use video for their business. explore video campaigns you’ve run and how they did) Experimentation blogs that include what the test was and the results (e.g.A/B

Guidelines 50

Guidelines Budget Programs Paid Search Agency Custom Publishing 50

Marketing Insider Group

OCTOBER 19, 2020

B2B marketers need to be savvier in developing a link building and content developing strategy. Guest blogging? Fortunately, there are so many ways you can approach content for link building to drive qualified traffic to your website. What is Link Building? What does this mean for you?

Link Building 362

Link Building Top of Funnel Ad Building Lead Scoring 362

Vidyard

JANUARY 25, 2010

Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s blog audience? The Vidyard blog exists to educate anyone who wants to use video for their business. How can I increase the chances of my post being published? We get a lot of blog submissions and only publish the best of the best.

Guidelines 50

Guidelines Paid Search Agency Custom Publishing Budget Programs 50

ClearVoice

JUNE 7, 2023

Local SEO lets you appear in local search features like Google Maps. This allows customers to write reviews and leave star ratings, which are effective in winning the audience’s trust. This accelerates the conversion process by providing customers with the information they need to take action. Get more conversions.

SEO 52

SEO Advertising Agencies Ideal Customer Profiles Keywords 52

seo.co

NOVEMBER 8, 2021

There may be some irrational variables in play, but in link building, you often get what you pay for. If everyone else can acquire links from the same sources, then the value is almost nothing. So how can you make sure you’re getting quality link building services without breaking the bank? It just is.

Link Building 98

Link Building Pricing Price Ad Building 98