LeadSquared

OCTOBER 27, 2015

And to keep up with today’s smart customer who wants to be well armed with information, you have to create good content. If you are stuck for ideas on what to write about, check out online communities like Quora or GrowthHackers. Did you just spend a couple of hours writing that post? Content creation. Content is king!

Webinar Metrics 52

Webinar Metrics FAQ Practices Brand Identity 52

Tomorrow People

OCTOBER 3, 2017

You need to understand your ideal customer for each piece of content. Conduct in-depth research to build a picture of who your key customer is, filling in as many details as possible including their industry, business frustrations, age, gender, professional level, even their hobbies, likes, dislikes and habits.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

LeadSquared

JANUARY 28, 2015

You should look at blogging as well. From what I have seen, whatever education clients we have worked with, blogging has worked really well for them, especially quizzes. If you write high quality content, you can succeed with that. You need to have a blog. Students generally search for stuff online. Question 3.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

Ledger Bennett

DECEMBER 30, 2020

*This blog was written in 2018 and updated in December 2020 in line with changes driven by COVID-19. As we adjust to the new realities of a COVID-19 driven economy, B2B revenue teams are challenged with keeping prospects and customers informed and connected. Q&A/INTERVIEWS – a useful alternative to an arguably outdated FAQ page.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

SnapApp

JANUARY 3, 2018

When you mention a person or company in your content, reach out to them after you’ve published that content and let them know you’ve mentioned them. Struggling to keep up with your own company’s blog schedule? Ask people in your network to contribute content to your blog to take some of the weight off your shoulders.

Work Management 74

Work Management Tips Product Marketing Management 74

Online Marketing Institute

AUGUST 21, 2018

You will always wish that your blog or website becomes the go-to site and definitive authority. Some of strategies for promoting your blog include social media marketing, email marketing, search engine optimization (SEO), along with an arsenal of other weapons in your fight towards the top of SERPs. The result?

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

Outgrow

APRIL 17, 2022

If you think your job as a marketer is done once you’ve published your content, you’re wrong my friend. So, in this blog, we talk about the key takeaways from Amanda Natividad and Rand Fishkin’s video on content amplification as part of SparkToro’s “Office-hours” live stream. 94% of blog content gets no external links at all. .

Tips 52

Tips Outgrow Content Paid Search Agency 52

SnapApp

MARCH 6, 2017

If you’re stumped on what topics to write about for your company blog, refer to your FAQs. Answer them in blog posts. . Quick content tip #5: Search through frequently asked questions for blog post ideas. . Struggling to keep up with your own company’s blog schedule? Reach out to guest contributors.

Tips 67

Tips Work Management Marketing Analytics Tools Marketing Management 67

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. FAQs]" should get you up-to-date. Sure it was. Yeah, me too.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Brandpoint

OCTOBER 28, 2019

Content marketing is an interesting industry, where certain values always remain the same, such as keeping the customer’s needs in mind and always trying to figure out what Google is thinking, but it’s also a field where innovation is valued and flexibility is encouraged. Customer needs continue to drive content strategy.

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

Optinmonster

JULY 7, 2023

If you want to know how to start a blog, you’ve come to the right place. Bloggers were some of the first online businesses, and blogging is still a viable business model today. The most successful bloggers can even blog as their full-time job. Starting a blog may seem like a big task. What is a Blog?

Paid Content 82

Paid Content Blogger Domain Advertising Agencies 82

Online Marketing Institute

JULY 24, 2018

Josh R Jackson is a graduate and former instructor at the University of Arkansas; he taught online writing in the classrooms of the Walton College of Business. Joshs fields of expertise include writing, content marketing and data journalism. Try our classes for free. All rights reserved.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Class 52

Outbrain

APRIL 20, 2020

In a nutshell, a buyer persona is a research-based profile of your target customers or audience. A buyer persona helps you get into the mindset of your customers and allows you to determine what they might want from your brand and what solutions you can provide. But what would you add to an already good blog post?

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Online Marketing Institute

AUGUST 17, 2018

The celebrity who runs a blog “We Wore What” and is known as “weworewhat” on Instagram joined hands with Fiji Water to spread the role of water in human health. The brand contacted bloggers who were drawing good traffic writing articles on home décor, interior design, DIY, and furnishing. Fiji Water Water is essential for life.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

SnapApp

MAY 7, 2019

And stay tuned for a second blog post with more of their valuable insights coming later this month! It’s best to start by understanding your best customers, what makes them unique and successful, and then working backward from there to better understand, precisely, which buyers you want to attract.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey).

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Vidyard

OCTOBER 28, 2022

Video Benchmarks for Creation and Publishing 1.1 You could thank them for their time and figure out what you can do better for the next potential customer. I’m Busy” Deliver this response in a light-hearted manner—an ”I’m with you, [name], and if you’re like any of my other customers in [industry], you’re probably always busy.

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Online Marketing Institute

JULY 20, 2018

Josh R Jackson is a graduate and former instructor at the University of Arkansas; he taught online writing in the classrooms of the Walton College of Business. Joshs fields of expertise include writing, content marketing and data journalism. Try our classes for free. All rights reserved.

Work Management 52

Work Management Training Marketing Management Class 52

Ambal's Amusings

JANUARY 31, 2011

Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. This has enabled me to promote my blog and build additional exposure to both my white papers and those of my clients. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com. WritingWhitePapers Blog.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Valasys

JULY 10, 2023

Many businesses find it challenging to reach their target audience on LinkedIn, the world’s largest professional networking platform. But what if there was a way to use LinkedIn to reach your target audience and achieve your marketing goals? LinkedIn is a highly targeted platform.

Linkedin 98

Linkedin B2B Marketing Advertising Agencies B2B 98

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Ambal's Amusings

DECEMBER 3, 2009

Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. This has enabled me to promote my blog and build additional exposure to both my white papers and those of my clients. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com. WritingWhitePapers Blog.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Marketing Insider Group

APRIL 21, 2020

You’ve got a blog—now what? It’s time to tackle the biggest question of content marketing: what to blog about on your company website. Coming up with these juicy blog topics can be a huge roadblock that prevents your content marketing taking off and delivering the returns you expect. Quick Takeaways.

Resources 260

Resources Tips Lead Scoring Lead Ranking 260

Hinge Marketing

JANUARY 15, 2015

Here are a few common formats you might want to consider: A “best of the web” roundup: Your subscribers might not have a chance to follow the blogs of all the best thought leaders in your industry. But the benefits of guest blogging don’t stop there.

Top of Funnel 48

Top of Funnel Webinar Metrics B2B Thought Leadership FAQ 48

Martech Advisor

DECEMBER 16, 2019

The customer journey is no longer confined to the process of completing a transaction. It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. Customer experience (CX) is an intangible that sets your brand apart from the competition.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

KoMarketing Associates

AUGUST 1, 2017

LinkedIn recently launched it’s second annual “ State of Sales 2017 ” report. LinkedIn for B2B Digital Marketing. Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers. LinkedIn Platform-Specific Resources.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

Navigate the Channel

OCTOBER 13, 2023

The Power of Blogging in the Building Material Industry Blogging has emerged as a game-changer for building material companies, revolutionizing the way they connect with their audience and conduct business. In such a landscape, a well-maintained blog can set your company apart from the competition.

Paid Search Agency 65

Paid Search Agency Ad Building Companies Lead Scoring 65

Buzz Marketing for Technology

JUNE 27, 2008

The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Hubspot

MARCH 21, 2012

Blog Bundle. If you're a dedicated inbound marketer, you're probably blogging on a regular basis and have built up a great arsenal of short-form content. And while each new blog post you publish continues to work for you in search engines, eventually they get buried with all the new content you publish.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

KoMarketing Associates

AUGUST 20, 2015

You know the feeling: It’s that moment when you stare at your blank Word doc and wonder how you’ve ever written anything or will ever write anything again. You don’t have to be a “writer” by profession to publish a blog post or tweet out an article. All of that aside, writing can be hard. write like a storyteller).

Peer-to-peer 120

Peer-to-peer Buyer Personas Keywords Long Tail Marketing 120

Online Marketing Institute

NOVEMBER 10, 2010

FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search. Articles / e-newsletter / blog – Whether you have all three or just one, this type of content educates site visitors, shows your expertise and gets passed around via social media.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Single Grain

MARCH 9, 2021

In a nutshell, here's the difference between business-to-business and business-to-customer SEO: In B2C SEO , the ideal target market is a broad demographic group like “people in the 18-27 age group” or “people who want to get fit.”. Keyword research helps you identify the most valuable search terms that can lead customers to your website.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

nDash

AUGUST 20, 2020

There are ten written content formats that are proven to be effective for content marketing: Blog posts. Q&As/FAQs. Blog Posts. Blog posts are probably the most widely used content marketing format. B2B Blog Post Example: Ahrefs. It’s tough to call out just one brand producing great B2B blog posts.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98