Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Biznology

JANUARY 15, 2020

None of my predictions are on that scale, but each trend will influence the video technology solution providers will need to make. More chatbots, more explanatory videos. Since video is often the best way to explain technology, expect to see more short videos. More square video. Personalized videos for sales.

Trends 118

Trends Video Marketing Youtube B2B Sales 118

ClearVoice

MARCH 9, 2023

This means continual planning, creating, publishing, and sharing of content. At that time, smartphones were still—well, phones. And while blogging was commonplace, it wasn’t in wide use. Much of the population own smartphones. People consume a lot of content from those smartphones. It needs to evolve.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Webbiquity

JANUARY 19, 2021

We, as individuals, create 1.7 To put that into perspective, most smartphones now come with 64 gigabytes (one thousand million bytes) of storage. The post Big Data: What It Is, Why We Need It, and How to Use It appeared first on B2B Marketing Blog | Webbiquity. 64 gigabytes is only.0000000064 0000000064 of an exabyte.

Marketing AI 282

Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 282

Marketing Insider Group

JANUARY 27, 2020

WordPress : To start with, you can begin your blog with one of WordPress’s free website domains. Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. Your smartphone and/or camera: Although it’s not exactly free, you probably already have one.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Zoominfo

NOVEMBER 12, 2018

The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. In today’s blog post we let the experts do the talking. Journalists have linked this online podcasting boom to the ubiquity of smartphones, time spent in transit, and online music services. Lex Friedman, CRO of Midroll.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Huptech Web

DECEMBER 14, 2023

This, in turn, enables brands to create a morе personalized and enjoyable еxpеriеncе for each customer. Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. Data еnablеs companies to analyze the impact of their efforts on customer satisfaction, identifying areas for improvement.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Vidyard

JULY 12, 2021

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. With the rise of the “selfie” style video , the marketing playing field is open to influencers, entrepreneurs and more.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Oktopost

NOVEMBER 28, 2022

In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and convoluted. Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company.

B2B 84

B2B Webcast Customer Satisfaction Click Rate 84

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Guest post by Brandon Brown. Email Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Vidyard

OCTOBER 29, 2018

Video is a massive asset to any modern business, yet every year thousands of salespeople and marketers miss revenue goals because they’re afraid of being on camera. Check out what happens when three co-workers are tasked with creating video and their deepest, darkest fears emerge. Make sure you face the light.

Video Marketing 111

Video Marketing Budget Programs Amazon B2B Marketing 111

Schubert B2B

JANUARY 13, 2020

You see them all the time walking around shopping malls, grocery stores, and cafés, eyes glued to their smartphones and Starbucks coffees in hand. As the largest living generation in the United States, it’s important to develop a B2B marketing strategy aimed specifically at this age group. Video content is king. Millennials.

B2B Marketing 91

B2B Marketing B2B Paid Search Agency Mobile Advertising 91

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. 86% of senior-level marketers agree that it’s important to create a cohesive customer journey across all touchpoints and channels ( source ).

Statistics 189

Statistics Advertising Agencies Paid Search Agency Barriers 189

Adobe Experience Cloud Blog

JANUARY 15, 2020

Once you do the research, the best you can do next is to create one or several customer personas. They will allow you to create personalized and very targeted marketing campaigns for specific types of people and, eventually, turn them into buying customers. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

ClearVoice

JUNE 24, 2021

That’s why an overwhelming 90% of all companies and other organizations use content in their marketing plans, including 91% of B2B marketers and 86% of B2C marketers. Video marketing is still surging with audiences. Video marketing continues to rise in popularity with online audiences.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Tomorrow People

OCTOBER 3, 2017

These days pretty much everyone has got the message, and 88% of B2B marketers are using content marketing in their strategies. The growth of the internet, smartphones and tablets, along with brands (both B2B and B2C) joining the bandwagon, means that the world is awash with content marketing. They know your audience.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Vidyard

JANUARY 8, 2015

And since 2015 has been predicted to be the year of video marketing , soaking in everything you can about using video as part of your digital marketing initiatives is a smart move. Video’s a ‘rising’ medium. But this list should keep your video marketing belly full for at least a few months! Jump on it!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

SocialPilot

JANUARY 14, 2024

57% of LinkedIn’s traffic is generated via smartphones. LinkedIn is used by 97% of B2B marketers as part of their content marketing strategy. There are 9 billion content impressions in LinkedIn feeds every week 2 million posts, articles, and videos are published on LinkedIn every day. Discover more of such LinkedIn stats below.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Hubspot

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. Pro tip: Read more about social commerce in this blog post.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Schubert B2B

JANUARY 13, 2020

You see them all the time walking around shopping malls, grocery stores, and cafés, eyes glued to their smartphones and Starbucks coffees in hand. As the largest living generation in the United States, it’s important to develop a B2B marketing strategy aimed specifically at this age group. Video content is king. Millennials.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Mobile Advertising 71

Navigate the Channel

APRIL 7, 2023

But even with the QR code’s impressive revival, many B2B companies continue to struggle with effective use of the squiggly squares. Use an effective and clear CTA prompt, such as “scan to learn more”, “scan to see our featured product”, or “scan to watch an installation video.” According to Statista, in 2021 , “75.8

Tips 65

Tips Landing Pages Mobile Marketing Paid Search Agency 65

KoMarketing Associates

FEBRUARY 5, 2015

The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Industry Events.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Lead Forensics

DECEMBER 12, 2023

Navigation over appearance It’s been found that 76% of B2B website users want a website that’s easy to navigate , so they can access everything they want, quickly. When it comes to website appearance, only 10% of B2B website users said it was of vital importance. Read more here! Keep all copy short and relevant.

Optimization 52

Optimization Marketing Websites Tips B2B 52

BOP Design

SEPTEMBER 27, 2023

Many B2B firms view search engine optimization (SEO) and website design are two separate, but equally important, entities. Website Design and Development Tips for SEO First, let’s look at what your B2B website design and development team can do to set the stage for easy search engine crawlability and indexing.

Design 62

Design SEO Tips B2B 62

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Those are only a handful of the developments expected to impact B2B marketing this year. LinkedIn is gaining impressive traction as a B2B lead generation network. Create Quality Content More Frequently.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Schubert B2B

JANUARY 13, 2020

You see them all the time walking around shopping malls, grocery stores, and cafés, eyes glued to their smartphones and Starbucks coffees in hand. As the largest living generation in the United States, it’s important to develop a B2B marketing strategy aimed specifically at this age group. Video content is king. Millennials.

B2B Marketing 62

B2B Marketing B2B Paid Search Agency Mobile Advertising 62

markempa

DECEMBER 19, 2016

“We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. But I watch video all the time. The Falling Cost of Video. “A

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Martech Advisor

MARCH 30, 2020

WhatsApp is the world's most popular chat platform where users can text, call, video call, send voice memos and locations, create and share photos, videos, and other files via mobile and desktop. 10 Reasons to Create a WhatsApp Marketing Strategy. Create short videos for product demos and share customer experiences.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Broadcasting API 134

Content Standard

APRIL 4, 2019

Video content is becoming fundamentally central to the way brands engage buyers online. According to Cisco , a hefty 82 percent of global internet traffic—both business and consumer—will be video-based by 2022 (it already clocked in at 75 percent in 2017). Why B2B Video Is Already Essential to Your Marketing Strategy.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

FunnelEnvy

DECEMBER 26, 2022

In today’s B2B tech and software world, many buyers are from the millennial age range – born between the mid-1980s and early 1990s. Forrester’s 2021 B2B Buying Survey reported that the number of self-directed sales interactions in a typical transaction has now surpassed the number of human interactions. Responsive Design.

Top of Funnel 76

Top of Funnel Marketing Automation Services Optimization Generation 76

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Focus on Video Content. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Video Completion Rate: The percentage of video viewers who watch until the end.

Brand Identity 75

Brand Identity Branding Paid Search Agency Social Media 75

Velocity Partners

NOVEMBER 22, 2023

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. The new way to create value (and make money). Cool examples of B2B business model innovation Not sure why, but we’ve had a lot of clients whose differentiation comes down to a new business model.

Lead Ranking 95

Lead Ranking Differentiation Work Management Marketing Management 95

Navigate the Channel

JANUARY 2, 2023

From the inbox to social networks, and across laptops, tablets, and smartphones, today’s consumer moves seamlessly and fully expects you to be there with them, providing a truly integrated experience that is relevant and personalized to their tastes and preferences and easy to understand, use and navigate.”. Select touchpoints.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. The beta feature enables users to see and create 15-second videos with musical overlays.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Vidyard

OCTOBER 18, 2018

Think about how many times you check your smartphone a day. Geez , you might be thinking, if advertising professionals are struggling to get viewers to stay tuned in for 15 seconds, what hope do B2B communicators have of holding their audience’s attention with videos typically much longer? Let’s look at the data.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116