Zoominfo

JANUARY 14, 2019

If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. In fact, if an email list contains too many inactive subscribers who don’t engage with your content, your emails will likely do more harm than good.

Zoominfo 166

Zoominfo Open Rate Marketing Automation Services Click Rate 166

Predictive Response

JANUARY 7, 2023

Email Marketing is an essential marketing tool that every business should have in place. However, these numbers only make sense if you have a plan or strategy in place to make sure you are getting the most out of the time and resources spent creating your email campaigns. How Do You Develop An Email Marketing Strategy?

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

ConvertKit

JULY 14, 2021

Imagine you walk to your mailbox on a random Tuesday and pull out an envelope. You open it up to reveal a birthday card addressed to you from an old friend. It’s a lovely sentiment, but there’s just one problem—it isn’t your birthday. Now imagine the birthday card did arrive on your birthday.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

SendX

SEPTEMBER 22, 2020

A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? However, it may be not true and by putting effort into email eCommerce marketing, you will gain such a big boost in revenue that your competitors who focus on SMM only will ache to know what you do.

Email Marketing 195

Email Marketing eCommerce Newsletter Word of Mouth 195

Litmus

AUGUST 15, 2023

If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. Read on to discover how you can harness the power of dynamic email content to create super-duper engaging and personalized emails.

Content 86

Content Bundling Display Segmentation 86

Vision6

AUGUST 23, 2021

Email marketing automation saves you precious time, money, and resources – which explains why the estimated spending for marketing automation tools is expected to reach $25.1 In fact, it has the potential to increase customer engagement, conversions, and retention. Know your audience segments. Source: Really Good Emails.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Optinmonster

OCTOBER 6, 2023

Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? Potential customers need to hear your message an average of 7 times before purchasing. Email automation helps you win those sales. What Is Email Automation?

Marketing Automation Services 71

Marketing Automation Services Automation Email Marketing Marketing Automation 71

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

SmartBug Media

APRIL 20, 2022

At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. Although this does affect marketers who utilize email marketing, the situation isn’t as bad as a lot of the doom-and-gloom conversations would lead you to believe. Open-powered email features are unreliable.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. Not to mention the wasted time and resources on your team’s part. So how can you get closer to this ultimate email dream?

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. Because smart marketers know the value of email list segmentation.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Hubspot

MAY 18, 2021

One of the first things I do every day is check my email. Did you know that roughly 80% of marketers have reported an increase in email engagement in 2020? And that the number of global email users is set to grow to 4.48 Those stats alone serve as a reminder that email marketing is not a thing of the past.

Research 101

Research Buyer Personas Open Rate Click Rate 101

Optinmonster

JUNE 26, 2023

Are you looking for marketing automation workflows to save you time and make more money for your business? Automated workflows keep your business running around the clock. This means you can focus your time and energy on other things. Their contact information goes into your automation platform. Let’s get started!

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. Internet marketing reaches out to your target audience by using digital channels to promote products and services.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

SmartBug Media

MARCH 20, 2023

If your brand is itching for more ways to enhance your customers' experience, look no further than your own zero- and first-party data! With information your customers have already provided, you can create more personalized experiences that will keep them coming back to you as opposed to a competitor.

Loyalty 98

Loyalty Segmentation Click Rate Ad Exchange 98

Litmus

MAY 26, 2021

Email inboxes get filled with any number of different types of communications. From transactional emails, personal conversations, business memos and promotions, inboxes are a mess of messages. So it’s no surprise you might still hear the question, “Is email marketing dead?” Fortunately, it’s just bad email marketing that’s dead.

Brand Identity 113

Brand Identity Branding Trigger Marketing Mobile Marketing 113

Vision6

OCTOBER 12, 2022

Email drip campaigns are perfect for luring, educating and rewarding your leads in those micro-moments of the buyer journey. What is an email drip campaign? An email drip campaign can be a stand-alone or series of automated emails to address specific times, events, or user behaviour. Why do you need it?

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Vision6

MAY 30, 2023

Before we dive into some sms marketing examples, it’s important to know exactly what SMS marketing is and why should it be part of your marketing strategy ! If you’re like me, your smartphone is rarely out of reach at any given moment. Make sure your SMS advertising includes a sleek and simple call to action.

SMS 52

SMS Examples Marketing Management Opt-out 52

Predictive Response

OCTOBER 29, 2020

This article will review email segmentation ideas based on CRM data and recipients' behavior. Email marketing is an integral part of digital campaigns: it is affordable and it helps you to target an already engaged audience. So why do some email marketing campaigns fail? Lack of segmentation!

Segmentation 52

Segmentation Click Rate Customer Satisfaction Lead Scoring 52

ConvertKit

OCTOBER 21, 2020

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: Launch your email newsletter with ConvertKit. These days, the best news is found right inside your inbox. Connect with your audience. Let's dive in!

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Scoop.it

JULY 1, 2021

Let me share a really long email subscription form to start off…. When I signed up to Formaggio Kitchen’s email list, I was asked to fill this exhaustive sign-up form. While this can be a straight-forward and effective way to collect data and send out hyper-personalized emails, it might not go well with all subscribers.

Marketing AI 65

Marketing AI Personalization Purchase Intent Lead Ranking 65

Delivra

OCTOBER 1, 2021

Include text messaging in your automation strategy to grow your business. . Your SMS subscribers tend to be more loyal and engaged because they selectively choose which brands to receive text messages from. Send information to your customers. Ways to grow your SMS subscriber list. .

SMS 52

SMS Newsletter Display Keywords 52

Adobe Experience Cloud Blog

NOVEMBER 14, 2018

Today’s advanced marketers are touting the benefits of personalized marketing campaigns, which range from landing page headlines that adapt to the copy on the ads that were clicked, to email newsletters tailored to a specific segment of subscribers. The desired result of running these campaigns? How about another example? First dates.

Personalization 134

Personalization Click Rate Loyalty Thought Leadership 134

Mailmunch

MAY 28, 2021

As a Shopify marketer or store owner, there are certain practices and habits you can invest in that can set your store up for long-term success. Making your store mobile-friendly becomes a significant aspect of setting up your store for success. Invest in email marketing. Test for mobile-friendliness.

Mobile Advertising 65

Mobile Advertising Mobile Marketing Social Media Email Campaigns 65

Sharpspring

AUGUST 25, 2020

In the following post, we’ll discuss the main types of marketing automation and why each one is vital for your company to survive and to thrive. Depending on what kind of marketing stack you decide to go with, you can alleviate many tedious or repetitive jobs by incorporating automated marketing into your company. Email Automation.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation Work Management 62

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

What’s more, less than half of consumers say that brands could do a better job engaging them. Customers now expect an engaging, personalized experience. But creating engaging, personalized experiences for our audiences is an aspect of marketing that most marketers find difficult, and at times insurmountable.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Planning 134

Huptech Web

JULY 7, 2023

Are you tired of watching your sales figures stay stagnant? Do you wish there was a secret weapon to give your business the boost it needs? Coupon code marketing strategies are here to save the day and supercharge your sales. In this blog, we’re diving headfirst into the exciting world of coupon codes.

Urgency Marketing 52

Urgency Marketing Planning Advertising Agencies Loyalty 52

Optinmonster

JUNE 5, 2023

Marketing automation software can save you time, money, and energy when running your business. These tools can reduce the need for repetitive tasks, minimize errors from transferring information manually, and streamline your overall workflow. Plus, when your marketing strategy is automated, every customer gets the same experience.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Small Business Marketing 59

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #3: Engagement and click rates. Chapter #4: Email volume and list growth. But here’s the problem: most email marketing advice is aimed at brands with massive audiences. Chapter #1: General email marketing statistics for creators. Jump ahead.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

ConvertKit

MAY 10, 2019

Email subscribers join your email list for different reasons. They could be motivated to learn about your niche topic, inspired to hear more about your business journey, or itching to get an inside peek into your creative process. Why is email segmentation important in email list growth?

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

Email subscribers join your email list for different reasons. They could be motivated to learn about your niche topic, inspired to hear more about your business journey, or itching to get an inside peek into your creative process. Why is email segmentation important in email list growth?

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

Optinmonster

MAY 4, 2023

CRM plugins turn your WordPress website into a lead generation and client management system. They can replace multiple spreadsheets, databases, and apps with one tool you can run from your WordPress dashboard. Instead, you can install plugins that add CRM functionality to your website.

CRM 72

CRM Top of Funnel Marketing Automation Services Enterprise Management 72

Hubspot

OCTOBER 31, 2017

If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox. In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus. 13 Personalized Email Examples You Can't Help but Click.

Personalization 101

Personalization Examples Hubspot Amazon 101

Outgrow

FEBRUARY 12, 2023

Hence, here are some effective and out-of-the-box promotion ideas you need to try out today to grow your business. Create Personalized Product Recommendations The solution to eliminating your customer’s boredom is to make your product pages more interactive and personalized. You own a piece of the future.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

SendX

FEBRUARY 22, 2019

MailChimp isn’t really meeting your needs eh? Their support can be really bad, and their pricing can be a worrisome venture as your email list size grows. Which means that if one contact is there in there in two of your lists, you'll be paying for two contacts. And that’s precisely why we created SendX. Why only 7?

Marketing Automation Services 196

Marketing Automation Services Work Management Paid Search Agency Budget Programs 196

Mailmunch

MARCH 30, 2021

Even if they are more expensive than other options, you’ll probably still head directly to an Apple store for your replacement smartphone. The good news is that learning how to build customer loyalty is not difficult as it may seem, especially with a powerful tool called email marketing. That is a case study of customer loyalty.

Loyalty 59

Loyalty eCommerce Email Marketing Ad Building 59

Hubspot

AUGUST 7, 2018

In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience? Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. The answer is internet marketing. What is Internet/Online Marketing?

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101