Blog Content Public Relations Trade Show 
Hubspot
AUGUST 16, 2018
Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. Read on to learn more about public relations, or click below to jump to a specific section. Blog content. And yes, it’s about more than press releases!
Schubert B2B
JUNE 19, 2018
For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. Otherwise known as the onerous task of gathering data and compiling those quarterly or half-year PR reports—but that’s for another blog post.) Trade Shows. Inbound Activities.
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sagefrog
NOVEMBER 14, 2023
Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. SEOmator says 48% of B2B marketers use eBooks in their content marketing efforts.
The Marketing Blender
JUNE 5, 2024
By understanding these nuances, you can craft messaging and content that speaks directly to their needs and desires, making your demand generation efforts far more effective. Tip: Create a visual map of this pre-buyer journey, outlining the different stages and identifying the types of content and messaging that resonate at each point.
Zoominfo
MARCH 9, 2021
Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. Your branded content should help to position your product and services.
Hinge Marketing
MARCH 11, 2021
“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again.
Hinge Marketing
JANUARY 9, 2020
Content is king. Everyone is creating content. In fact, according to Hosting Tribunal.com, there are more than 500 million blogs out there in the world on 1.7 There are over two million blog posts daily. Yet, content creation is still a top priority for most B2B marketers. So, how is your content doing?
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