FunnelEnvy

OCTOBER 3, 2022

A landing page is the critical element of a funnel upon which its broader results hinge. You could have slick visuals and top-notch marketing automation software – if an error or obstacle on your landing page prevents visitors from converting, it will constrain your results and limit the effectiveness of your digital marketing.

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Landing Pages Trends B2B Marketing Marketing Automation Services 78

KoMarketing Associates

OCTOBER 8, 2019

Landing pages are the perfect tool to do it. Add in the ability landing pages have to focus and convert the free traffic coming from the search engines, and SEO looks even better. Because landing pages can convert organic traffic. But the landing pages are key. leads per month. leads per month.

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Landing Pages Paid Content Optimization Lead Scoring 138

FunnelEnvy

OCTOBER 17, 2022

You already know landing pages matter. The key to a successful landing page is giving page visitors what they want while also having them take desired actions that move them through your funnel. What happens before and after a user visits your landing page?

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Landing Pages Optimization B2B Top of Funnel 76

Unbounce

AUGUST 24, 2021

This principle applies to any marketing asset, including your landing page. Consider this guide your crash course in the world of typography and how to use it best on your landing pages. These research findings mean the fonts you choose for your landing page will impact how visitors understand your copy.

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Landing Pages Mobile Marketing Design Template 139

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

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Landing Pages Intent Top of Funnel B2B 62

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

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Landing Pages Traffic Top of Funnel Communities 121

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

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Landing Pages PPC Paid Content Optimization 145

Zoominfo

AUGUST 22, 2018

Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Your landing page loads slowly. Let’s get into it!

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Landing Pages Conversion Rate Conversion Peer-to-peer 171

Zoominfo

OCTOBER 16, 2019

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. What is a Good Landing Page Conversion Rate?

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Landing Pages Conversion Rate Conversion Peer-to-peer 130

Liveintent

MARCH 23, 2021

” You excitedly click the ad to learn more, but instead of landing on a page with a coupon code, you land on the toy section of their website. The point is that a clear CTA with a relevant and strong landing page (aligned to your campaign objective) is more likely to drive action than one that isn’t.

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Landing Pages Lead Scoring Lead Ranking Top of Funnel 127

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did.

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Landing Pages Work Management Copywriting Marketing Management 144

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. Before you can even learn more about the product, you get slammed with content trying to pitch you. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper.

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Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Because he’s found a smarter way to build landing pages to turn traffic into conversions. Psst … Wanna go straight to Peter’s landing page strategy? Way more conversions.

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Landing Pages Business Conversion Rate Click Rate 140

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Let’s take a look at four steps all online marketers should consider as they evaluate their B2B keywords and map them to high-performing landing pages. Step 1: Run a Ranking Report.

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Landing Pages Keywords B2B SERP 151

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

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Landing Pages Lead Scoring Lead Ranking SEO 145

Unbounce

JUNE 22, 2021

When you understand this journey and know where your consumers are within it, you can serve up customized content and landing pages optimized for each phase of the decision-making process. . In the marketing world, this concept means that you can’t use a “one piece of content fits all” strategy. I mean… Yikes.

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Landing Pages Marketing Proposals Marketing Analytics Tools Eye-Tracking 133

Visitor Queue

OCTOBER 7, 2021

Landing pages are an integral part of building a successful website and ad strategies. If you don’t have optimized landing pages, then you will miss out on a lot of website visitors, leads, and conversions. The post 10 Tips to Optimize Your Landing Pages appeared first on Visitor Queue Blog | Identify Website Traffic.

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Landing Pages Optimization Tips Paid Search Agency 87

Unbounce

JULY 8, 2021

The same rule applies to landing pages. In fact, you probably don’t want every inch of your landing page to have content. White space offers tons of benefits to your landing page flow, structure, and impact. Want to learn how to make a killer landing page that uses the power of white space?

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Landing Pages Conversion FAQ Amazon 96

ClearVoice

APRIL 21, 2022

A strategic landing page that converts leads into full-fledged consumers helps both the business and the consumer. By providing an enticing offer, using compelling copy, and functional design, a solid landing page not only helps you achieve your business goals, but it also helps consumers achieve their own goals.

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Landing Pages Content Paid Search Agency User-Generated Content 59

Unbounce

AUGUST 13, 2019

We marketers know that acquisition is a whole lot easier when you create compelling content that gets people interested in your product. Without the capacity to build landing pages and collect leads on your own, it can be a struggle to turn your hard-earned traffic into new subscriptions. Just ask Taylor.

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Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

Hubspot

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information.

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Landing Pages Stats Conversion Rate Lead Scoring 101

Marketing Insider Group

JULY 11, 2023

Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.

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Ad Exchange High Quality Lead Landing Pages Content 239

Unbounce

DECEMBER 20, 2021

Unless you’re doing a weird bit, you don’t want your landing page to look like this. Fortunately, today you have better tools to create simple backgrounds that manage to be aesthetically pleasing without distracting from the rest of your landing page. How Important is Your Landing Page Background?

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Landing Pages Examples Design Trends 85

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

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Marketing AI Distribution Content Marketing Content 274

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety. Vancouver Island University.

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Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. What Is A Content Conversion Rate? Image Source: Oberlo Wondering what your business’s content conversion rate is?

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Conversion Rate Conversion Content Traffic 301

SmartBug Media

NOVEMBER 6, 2020

This test-drive metaphor directly applies to the concept of a landing page. This is where a robust landing page comes into play. To ensure you have a successful landing page, here are four recommendations: 1. Offer Worthwhile Content. Create a Frictionless Experience. Last Name (Required Field).

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Landing Pages Lead Nurturing Top of Funnel Lead Scoring 81

Adobe Experience Cloud Blog

MARCH 18, 2019

Your landing page is your opportunity to make an impression on your target audience. Building loyalty often takes a bit more time, but your landing page is a start to a long-term relationship with new customers. Place your contact button where users see it from the minute they land on your page.

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Landing Pages Loyalty Ad Building Brand Identity 134

Metadata

JUNE 16, 2021

This is the fifth post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Why do so many B2B landing pages fail to convert well? Website content. …and writing landing page copy that motivates prospects to (a.)

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Landing Pages B2B B2B Thought Leadership Copywriting 98

Jackie Walts

MARCH 2, 2022

The functionality and sophistication of forms and landing pages has evolved a lot recently, but prospects are also more resistant to filling them out than ever. Instead, create content that is compelling enough to get a prospect to want to exchange that needed data. Landing pages love to break. Now test your form.

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Landing Pages Tips Marketing Automation Services Autoresponders 56

Adobe Experience Cloud Blog

APRIL 29, 2019

Landing pages. Without them, your database would be decidedly threadbare, and you’d have little idea what kind of content or offers your customers value most. Most marketers know the fundamentals of landing page best practices : compelling copy, top-right form placement, social proof. Get personal.

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Landing Pages Conversion B2B Thought Leadership Marketing Automation Services 134

Sharpspring

MARCH 13, 2020

Tips for Better Landing Page Conversion. Guest Blog from SharpSpring Partner Jacob Baadsgaard of Disruptive Advertising. Landing pages are great. They’re the ideal way to deliver focused, relevant content. But what do you do when your landing page doesn’t convert? What do you do?

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Landing Pages Click Rate Conversion Rate Advertising Agencies 76

ConvertKit

FEBRUARY 10, 2020

You’ll need to keep their attention by consistently delivering content in order to leave a memorable impression. By starting an email newsletter, you’ll have an opportunity to connect with your subscribers on a consistent basis with personalized, educational content. The benefits of creating a newsletter landing page.

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Landing Pages Newsletter Work Management Marketing Management 80

Marketing Insider Group

FEBRUARY 10, 2021

You can do it through your online content. When someone lands on your homepage or another primary webpage, they should understand your value proposition immediately. Convey a consistent message across your website and content marketing. Your VP should be the first thing visitors see when they land on your website homepage.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

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Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Unbounce

MAY 19, 2020

These are especially helpful if you want your message to be seen on multiple pages of your site since you can set them up to appear in more than one place. You’ll also want to create the resource itself, whether that’s a blog post, web page, or landing page. Communicating Empathy on Your Landing Pages.

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Landing Pages Ad Building Work Management Marketing Proposals 145

Adobe Experience Cloud Blog

JANUARY 4, 2018

Two or three years ago, you launched a landing page. One way or another, Google Analytics—or whatever instrument you use to control and measure your marketing campaigns—sends a signal that “something didn’t go as planned,” but how do you know if it’s your landing page screaming for change?

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Landing Pages Thought Leadership Conversion Rate Marketing Analytics Tools 134