ViewPoint

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Dear CEO: Find out how well your team is nurturing its B2B sales leads

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Regarding cost per lead, you can learn more by visiting this blog. Go to this blog to learn more about nurturing. In that blog, I write: “The bottom line is that you should be speaking to prospects from the top of the funnel to the bottom of the funnel. In it I state: “How much should a lead cost?

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Lead Nurturing: Triple Your Marketing Return

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In the last blog in this series we discussed how to keep leads from being ignored and going into a black hole by using something I call the judicial branch. Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know.

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Why Marketing Management Must Master Deep Digital Analytics

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True, most of the articles on marketing analytics demand that the topic requires immediate attention, and in so doing, they imply that their (fill-in-the-blank system, software, consulting, book, blog) will teach you how to do it.

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4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!

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I was particularly impressed with the first speaker Mike Weinberg—sales coach, consultant, and author of the book New Sales. Naturally, I followed up to “meet” Mike via email and asked him if I could share his tips with my blog audience. Simplified.: The Essential Handbook for Prospecting and New Business Development.

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Like Leaving Flour Out of a Cake

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The following is from a SiriusDecisions blog published in March of this year: “In a recent SiriusDecisions Consulting engagement, we asked our client, “Have marketing and sales agreed to the definition of a qualified lead and established an SLA for action by the sales team?” We will talk about the judicial branch below. How true.

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Insights on Outbound Conference in Atlanta

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This belief is keeping him busy: “ My business is split evenly between speaking and consulting. She gave the example of one blog post that had tens of thousands of readers but produced no business, another post had 17 readers and resulted in revenue for her business.). Mike is author of two of my favorite books: “ New Sales.

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Status quo, you know, is Latin for 'the mess we're in.'

ViewPoint

Today's blog was submitted by James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting. Too few and reps don’t make quota. In summary, we have to say we agree with George Carlin who said, “The status quo sucks.”. James is a regular guest blogger with ViewPoint.