Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Attending virtual conferences is one way to gain exposure within your industry. It still makes sense to keep an eye out for relevant conferences as the year plays out.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Trade Press Services Newsletter

NOVEMBER 2, 2023

As an existing or aspiring thought leader , you likely already have a robust LinkedIn network of connections. Add the award to your LinkedIn profile, then click “share with your network.” Write a Blog Post. But don’t make the blog post a self-serving , all-about-you article. Everyone loves a good story.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Webbiquity

FEBRUARY 7, 2023

Whether making a purchase, signing up for a newsletter, or sharing your content with their network, combining storytelling and data can help you stimulate action from your audience. Adrian Gas, SEO Director of Elite Legal Marketing , says: “Blogging is a great way to get ideal clients to your website.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

Martech

NOVEMBER 9, 2022

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Note to event organizers: Only 9% said in-person conferences. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Big in the C-suite.

Advertising Channels 127

Advertising Channels B2B Marketing Planning B2B 127

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Even LinkedIn is slowly rolling out live streaming. Email Newsletters. Over four million new blog posts are published every day. More Useful Content.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Martech

MARCH 31, 2023

Training is typically promoted in intranets, internal newsletters and town hall meetings, usually occuring during regular business hours. They typically have websites, newsletters, podcasts and webinars. Common offerings include webinars, white papers, user communities and user conferences. Present at an event or conference.

Work Management 93

Work Management Marketing Management Training Vendors 93

Vidyard

MARCH 30, 2022

Now That You Know All the Top Sales Experts and Communities Get the Newsletter Get the best of Sales Feed, along with the latest sales resources, direct to your inbox every week. John Barrows John Barrows provides sales training and consulting services to some of the world’s biggest brands (think Salesforce, LinkedIn, and Okta).

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Oktopost

AUGUST 27, 2020

As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. . Now, more than ever, you should take the time to refresh your social media and blog feeds. The best channel to get genuine insights from Ann is through her blog. Seth Godin. Seth Godin.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. Aligning your teams will help cement messaging and key focuses , from LinkedIn posts to sales outreach to talking points at events.

Trends 157

Trends Planning Work Management Contingency Planning 157

Top Rank Marketing

AUGUST 21, 2023

He’s the founder of Content Marketing Institute, the organization behind the famous Content Marketing World conference. So I want you as a content marketer to look at, OK — what are the blogs out there that are already targeting your audiences and already saying the things you want to say, and who have already built the audiences.

B2B Marketing 88

B2B Marketing B2B Paid Search Agency Co-Registration 88

SmartBug Media

JANUARY 16, 2023

Create Highly-Tailored Blogs for Each Persona. Sure, generic blog posts are easy and evergreen, but if your content isn’t speaking to your buyer personas, they will find what they’re seeking elsewhere (with your competitors!). The best blog articles feel like they were created just for the reader. Not sure where to start?

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

Biznology

DECEMBER 20, 2017

Earlier this year, I attended the 2017 CSUN Assistive Technology Conference. More broadly, my colleagues and I regularly engage in conversations on social media, write other commentaries, publish blog posts, and schedule webinars. First, of course, going to conferences—what better way to get insights into best practices in our field?

Personalization 80

Personalization Thought Leadership Conference Training 80

Hubspot

FEBRUARY 1, 2021

Ask early registrants to write blog posts. The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. Consider inviting them to write on places other than your blog. Holding the event online?

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Onalytica B2B

APRIL 5, 2018

He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. Around 10 years ago I realized that I needed some kind of newsletter to keep in touch with clients and prospects. At the time, there weren’t many classes or conferences or books.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Webbiquity

OCTOBER 16, 2018

This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. co-exhibiting at trade shows and conferences. A decade ago, people were talking about the death of trade shows and conferences. Host and Exhibit at Live Events.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

SmartBug Media

MARCH 8, 2022

Her newsletter is like hearing from a friend, and she will personally respond to emails. Connect with Ann on her LinkedIn Shoutout by SmartBug @Ali Wert. LinkedIn Trainer for individuals and businesses. Former LinkedIn Learning Instructor. Connect with Michaela on her LinkedIn. Connect with Brene on her LinkedIn.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Many have blogs featuring content that most visitors neither read nor comment on.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

ConvertKit

JUNE 18, 2021

Miller breaks down her income and shares it with your email newsletter to demystify how writers make money. Blogging , freelance journalism, and technical writing are all ways to drill down further into whatever you’re most interested in and to share your knowledge with your audience. Image via Notes From a Hired Pen. Liz Lawson.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

Marketing Craftmanship

JUNE 11, 2015

LinkedIn and Twitter Accounts…check / check. Client Newsletter…check. Blog…check. The classic complaints against marketing sound like this: “We’ve attended the XYZ conference for 3 years, and it hasn’t generated any new clients.” White Paper…check. Trade Show…check. Publicity…check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

The Marketing Blender

MARCH 15, 2021

With big events like tradeshows and conferences on hold indefinitely, you may want to know how to handle your marketing in the near future: How will I replace tradeshow leads? If you have services to sell to businesses, LinkedIn may be your best bet. Create how-to videos and step-by-step blog posts that help solve problems.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

SpotMe Blog

SEPTEMBER 15, 2022

You create emails, blog posts, social media posts, videos, visuals, and podcasts about it. But if you send them an email afterward with a link to the event recording or create blog posts out of the content, you’re giving them the opportunity to access the content in their own time and in the format they prefer.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

KoMarketing Associates

FEBRUARY 18, 2016

It’s not enough for people to come to your blog, read a post, and then move on – you want them to actually do something, right? you need for it to align with the subject matter of your blog post to have the best chance at conversion. You also need to consider the stage of the sales cycle visitors are in when they come to your blog.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

Only B2B

JULY 7, 2023

Offer newsletter subscriptions, webinar registrations, or access to exclusive content as incentives for visitors to subscribe. Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). Now, he tweeted it to his 1.6

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

SEPTEMBER 22, 2010

The new Interactive Marketing Hub that ExactTarget previewed at their conference last week is going to enable companies to sort all of this out for the first time. LinkedIn – only if I have made a personal connection. link] Create e-newsletters « Social Media for Authors [.] Warm fuzzies.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Adobe Experience Cloud Blog

OCTOBER 1, 2012

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn.

Lead Generation 48

Lead Generation Linkedin Optimization Tips 48

Convince & Convert

JANUARY 8, 2012

Their next social media conference is Social Fresh EAST on February 6-7 in Tampa, FL featuring speakers from RadioShack, Pepsi, Nordstrom, and Scott Monty of Ford. Since then, I have worked on over a dozen publications, enjoying the role of editor for newspapers, magazines, newsletters, and corporate blogs over the course of 15 years.

Work Management 128

Work Management Marketing Management Tools Guidelines 128

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Contently

APRIL 9, 2018

” Say it enough times, at enough conferences, and all of our problems will go away. But they also can’t just give it lip service, throwing a few posts on a blog in a vain attempt to stay on trend. “Content marketing is a marathon.” Or maybe not. Instead, start with one particular line of business or product.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

Contently

APRIL 9, 2018

” Say it enough times, at enough conferences, and all of our problems will go away. But they also can’t just give it lip service, throwing a few posts on a blog in a vain attempt to stay on trend. “Content marketing is a marathon.” Or maybe not. Instead, start with one particular line of business or product.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

KoMarketing Associates

MAY 23, 2017

Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. Stay up to date with industry news, trends and tactics by monitoring top publications, subscribing to newsletters, attending conferences and events, browsing online forums and listening on social media. The best way to do this?

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

markempa

NOVEMBER 26, 2012

For weeks after, I unsubscribe from newsletters and sales pitches from companies I barely recognize. Just because someone attends a trade show does not mean that every organization in attendance is relevant to her, or that she is eager to receive newsletters, the latest product updates or a sales call. Trade Show ? Instant Engagement.

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

ClickZ

DECEMBER 9, 2021

Finding a balance between the two is the secret to a blog that doesn’t just perform in spikes. The easiest way to know if the content currently on your blog – or future ideas you have for it – are evergreen or not is to simply ask yourself if you’d want to read that in three years time. Why evergreen content is so great.

Lead Scoring 116

Lead Scoring Lead Ranking Keywords Content 116

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Newsletters. Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Lenny's Newsletter

SEPTEMBER 5, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. So they were all cold through LinkedIn. There were 80 people.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Parse.ly

NOVEMBER 5, 2021

A few years ago, I was working with a very large technology company that had one blog where they created six posts a day. I identified their problem when I found out that they were targeting 18 different audiences with that one blog. In this case, this company needed to create 10 or 12 specialized blogs, instead of just one.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80