SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Top Rank Marketing

DECEMBER 29, 2023

MarketingCharts LinkedIn Tests New AI-Based Learning Elements In-Stream Microsoft-owned LinkedIn (client) has expanded its use of AI within its LinkedIn Learning offering, using the technology to provide additional insight for users on the professional social platform seeking to learn new skills or hone existing one, LinkedIn recently announced.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Integrated B2B

JULY 10, 2020

This is the final blog post in a three-part series covering B2B marketing and LinkedIn. In this post, I take a look at how LinkedIn can be used for lead generation at any stage in the buyer journey in the case of events being cancelled. Events such as trade shows have long been a great lead generation opportunity.

Linkedin 52

Linkedin Account Based Marketing Trade Show ABM 52

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. The Product.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

SalesIntel

JULY 14, 2022

During the pandemic, events looked a little different. Many of us traded our annual conference trips to a virtual setting, with webinars replacing in-person meetings. Pre-Event Prep Work . Before an event, your main goal is to focus on prospecting to grow your attendee list and capture the proper audience.

Conference 52

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Rev

MAY 16, 2019

I’ve never been to a B2B Marketing Conference before. These events are HAWT guys. Whether you’re a conference newbie like me, or a seasoned pro, here’s a few key takeaways from ATX that you can use to make your next B2B conference a big win with a measurable ROI. There are myriad reasons why people attend conferences.

Conference 122

Conference Account Based Marketing B2B ABM 122

Vidyard

JANUARY 13, 2021

Whether you’re new to sales, or a seasoned sales professional, one thing that we all look forward to is sales conferences, trade shows, and events. These types of events were often at large halls filled with other sales professionals looking to make their mark, network, and grow their business by making in-person connections.

Tips 100

Tips Conference Communities Linkedin 100

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 155

Buzz Social Media Media Conference 155

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content. It’s called event repurposing. Think of your event as a product.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Sharpspring

APRIL 29, 2020

Social media allows you to quickly share your website or blog content with your followers, their followers, and millions of more individuals across the platform. What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn? Press Releases.

Linkedin 86

Linkedin Distribution Practices Webcast 86

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. For folks who weren’t able to attend yesterday’s shindig in person or via live-stream, here’s a robust rundown of the day’s events. (We’ll The Revolution Is Now. of its pipeline goal.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Webbiquity

DECEMBER 8, 2020

As events have moved online this year, planners have wrestled with how to make virtual gatherings feel as close to real life as possible, while also taking advantage of the benefits that going digital brings to their conferences, meetings, and expos. Most live event production platforms have this capability built in.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Top Rank Marketing

SEPTEMBER 20, 2023

and online, and as the biggest content marketing conference in the world, CMWorld annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the industry. LinkedIn and NetLine are TopRank Marketing clients.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add a tagline.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. It’s an all too common problem.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Vidyard

JANUARY 13, 2021

Whether you’re new to sales, or a seasoned sales professional, one thing that we all look forward to is sales conferences, trade shows, and events. These types of events were often at large halls filled with other sales professionals looking to make their mark, network, and grow their business by making in-person connections.

Tips 65

Tips Conference Communities Linkedin 65

Webbiquity

OCTOBER 22, 2020

This could include a college degree, a license, or a certification such as the Certified Meeting Planner (CMP) designation for professional event planners. You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Build a winning LinkedIn Profile. Start a blog.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 107

Buzz Social Media Media Conference 107

Martech

APRIL 10, 2024

Known for his expertise in the SaaS field, he is a regular conference speaker. LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. million monthly views. million monthly views.

CRM 100

CRM Work Management Marketing Management Marketing Automation Services 100

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Get Comfortable With Virtual Events. The COVID-19 pandemic forced many businesses to shift their tradeshow and events strategy. Get Your Lead Magnets Out There.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Converge 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Martech

FEBRUARY 14, 2023

LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k followers) Website/Blog: ZeeshanUsmani.com Ronald van Loon Ronald is CEO, principal analyst for Intelligent World, an advisory board member for online trainer Simplilearn and a director for Adversitement until it was bought by Digital Power.

Advertising Agencies 112

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 112

Marketing Insider Group

MAY 21, 2014

I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. But in every case where I have attended an event and thought “Wow. This obviously extends the event.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Martech

APRIL 3, 2023

They write and produce content, they talk about it at conferences and they know where it’s going and why. That’s also the name of his LinkedIn networking group for content professionals, which has more than 15,000 members. Website: ALeeJudge LinkedIn: ALeeJudge (20K followers) Twitter: @ALeeJudge (11.6K followers) A.

Content Marketing 112

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 112

KoMarketing Associates

FEBRUARY 26, 2015

If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow. If the thought seems overwhelming, try just a one night, after work event at first.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

Trade Press Services Newsletter

NOVEMBER 2, 2023

As an existing or aspiring thought leader , you likely already have a robust LinkedIn network of connections. Add the award to your LinkedIn profile, then click “share with your network.” Write a Blog Post. But don’t make the blog post a self-serving , all-about-you article. Everyone loves a good story.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Marketing Insider Group

OCTOBER 20, 2020

You’re sitting in a conference room. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

KoMarketing Associates

SEPTEMBER 9, 2013

We have a new team member, a number of conferences to attend, and our fantasy football league has officially kicked off. He owns a tailless cat named “Cyber” Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome. With the fall season comes the fall conferences. According to the U.S

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! Below you’ll find 19 conferences to put on your calendar. From content marketing to demand generation, digital strategy to sales enablement, this conference provides a holistic overview of the latest marketing trends, and how to apply them to your business strategy.

Conference 94

Conference Planning Content Marketing Content 94

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Marketing Insider Group

DECEMBER 10, 2013

Which marketing conferences are you attending this year? One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So I started with the most popular conferences from that 2013 post. Spoke at a few.

Conference 100

Conference Peer-to-peer Planning Best Practices 100

Hubspot

JUNE 15, 2020

Every week, I use LinkedIn to talk about current events and connect with other content creators. In fact, LinkedIn has had nearly 700 million active users in 2020 and has become one of the top social media platforms. In February 2019, LinkedIn Live was launched to individual users. Virtual Events.

Linkedin 68

Linkedin Marketing & Strategy Marketing Strategy Paid Search Agency 68

Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. LinkedIn: Simo Ahava (24.8K followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. LinkedIn: Brie E Anderson (2.6K LinkedIn: Benjamin Mangold (7.7K

Marketing Analytics Tools 105

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 105