Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. Readers want to hear about your own experiences or case studies in your blog posts.

Marketing AI 310

Marketing AI Curation Content SERP 310

Marketing Insider Group

JULY 28, 2020

Logically, we think the higher the salary, the greater the influence on a company. Marketing and technology actually have synergies, so companies should really invest in both. The report on c-suite salaries comes from a Harvard Business Review study. Advertising spend really has little to do with content marketing.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. B2B companies and high-ticket sellers needing to coax buyers through a sales funnel can benefit most from these campaigns. How do you know which tactics work and who’s just blowing smoke?

Cost per Lead 238

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 238

Marketing Insider Group

NOVEMBER 9, 2020

You don’t need to spend more money or spend a lot to get real marketing results. Our content marketing expertise costs a fraction of what you may be spending now on marketing efforts. One of the areas with the biggest hit per the study is traditional ad spending. Paid advertising is somewhat of a dinosaur.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. What Is a Case Study? Why Are Case Studies Important?

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Contently

FEBRUARY 8, 2022

I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. ” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post! You know, the person who buys the products and keeps the company in business?

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Webbiquity

NOVEMBER 11, 2021

B2B digital ad spending has increased steadily year after year , suggesting a thriving but crowded market. Existing customers are also 50% more likely to try a new product and spend 31% more. Every company in every industry can benefit from reduced complexity. Image credit: Francesco Califano on Unsplash. Target New Markets.

Cross-Selling 264

Cross-Selling Effectiveness B2B Acquisitions 264

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

SEPTEMBER 16, 2020

It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. A July 2020 study of marketers revealed that only 22% said their “ABM strategy is in place and measurable.” Marketers and companies are more open to doing things differently, given how different everything is.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Spiralytics

JANUARY 31, 2023

Technological innovations are constantly happening in the digital era, with many driven by the goal of making life easier for consumers and companies alike. For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Take short-form web videos, for example.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Webbiquity

NOVEMBER 4, 2021

Some companies do better than others, but the task comes with its fair share of challenges regardless. When new customers start buying products or services from you (and have a great experience), they’re likely to refer your company to friends, family, and colleagues. Guest post by Dylan Berger. Image credit: Jon Tyson on Unsplash.

Acquisitions 262

Acquisitions WOMM Marketing & Strategy Word of Mouth 262

Marketing Insider Group

SEPTEMBER 16, 2020

Firmographics – such as name, job title, and company if their privacy settings allow it. Research shows Instagram influencers post to their feeds less often these days than they have in the past: We’re all spending more time online than we have in the past. Do Spend Some Time Developing a Strategy. Don’t Be Overly Casual.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Webbiquity

NOVEMBER 29, 2022

Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Your most loyal customers will spend the most money over an extended period.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Webbiquity

FEBRUARY 21, 2023

93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016. Here’s the story of Pavel Beinia and the company he founded, BuzzGuru. The Company Year founded: 2017 Funding rounds: Self-funded to date.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Heinz Marketing

OCTOBER 19, 2023

Companies need to pinch pennies, reduce costs, and in many unfortunate cases, reduce their workforce, too. But that doesn’t mean your company’s goals have to fall by the wayside, too. Either way, you’ll be amazed by the extra spending that can be found and removed by reviewing and questioning every purchase.

Enterprise Management 109

Enterprise Management Marketing Budget Budget Programs Work Management 109

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. This year the report sampled responses from 679 in North American B2B companies. 2) Blogging benchmarks. Here are some useful benchmarks: How long is the average blog post?

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Contently

NOVEMBER 12, 2020

While I’ve been truly inspired by many of the content-savvy marketers I’ve gotten to work with at brands like Dell, Marriott, Saatva, Chase, and Cardinal Health, the truth is that when you take a macro view, most companies are putting out content that’s middling. I should know. I worked for years as a content strategist.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. Within the last decade, most companies had “cookieless solutions” focused on mobile IDs.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Webbiquity

MAY 20, 2020

Those figures are based on the 456 total responses from B2B marketers in a variety of industry segments and companies of all sizes. 86 respondents are in companies with 1,000 or more employees. Three-quarters planned to spend 20% or more of their total budget on events, and more than half (53%) planned to spend at least 30%.

Event Marketing 213

Event Marketing Marketing Budget Creation Planning Peer-to-peer 213

Marketing Insider Group

NOVEMBER 7, 2022

Quick Takeaways: Spending your unused marketing budget on content marketing right now gets you a locked-in annual content plan before the year even starts. You can spend the rest of your budget next year on testing new promotion channels of campaigns focused on your company priorities. Now we ARE a little biased. Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Marketing Insider Group

JULY 14, 2020

A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. Companies hire marketers to implement strategies that drive marketing value. Yet, companies still spend millions or even billions on traditional advertising or brand marketing. The world is chaotic.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Stevens & Tate

FEBRUARY 3, 2023

Over the past decade, there has been the perception that inbound marketing tactics, such as publishing blog content and expanding brand recognition by maintaining a strong social media presence, has eclipsed many outbound marketing tactics; however, this isn’t altogether true.

Advertisements 123

Advertisements Advertising Effectiveness Television marketing 123

ClearVoice

JANUARY 26, 2024

They want to discover solutions and make purchase decisions without being marketed or advertised. For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? In the U.S., Trust and preeminence.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Only B2B

JUNE 21, 2023

In this blog, we will explore the power of different types of Account-based marketing and delve into their benefits, examples, and case studies. In the same study, 74% of marketers reported improved customer engagement through personalized ABM, further underlining the effectiveness of this strategy.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Top Rank Marketing

DECEMBER 8, 2023

How Do B2B SaaS Companies Determine Pricing? percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings. MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Hubspot

MARCH 27, 2018

And you can’t throw a rock without hitting a company with AI in the name these days. Let’s start with a common marketing challenge: You want to get more people to read your blog posts. For an individual blog writer, it's a critical tool to stay at the top of your game. Blog About What People Want to Read.

Marketing AI 95

Marketing AI Tools Cross-Selling Paid Search Agency 95

Martech

MARCH 18, 2022

The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. he recounted in his blog post , “ What is marketing? The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand.

ROI 125

ROI Paid Search Agency Advertising Agencies Planning 125

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Get permission first.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. Every week , people spend 18 hours watching videos online.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. By industry, company size and other variables you select, derived from company IP and other identifiers.

Marketing Automation Services 93

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 93

ClearVoice

APRIL 3, 2024

In the content marketing world, you’ll likely find yourself having to build a business case to justify spending those precious marketing dollars on content when the ROI isn’t as immediate as traditional paid advertising. Can a blog post lead to a sale? Why is Building a Business Case so Important? Absolutely!

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Convince & Convert

MARCH 10, 2016

You’ve been creating consistent blog posts for a while, but you aren’t getting as much traffic as you’d like. While you may be producing blog posts regularly, incorporating SEO-friendly keywords, and paying for advertisements, your work won’t pay off until you attract regular readers that actually convert or make purchases.

Mobile Advertising 113

Mobile Advertising Mobile Marketing Television marketing Newsletter 113

The Marketing Blender

MARCH 2, 2022

For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. Google advertising.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Liveintent

JANUARY 20, 2021

If you’re a marketer of health or fitness products and services, you’ve got a leg up over marketers of a lot of other stuff, according to recent LiveIntent analysis of health and wellness advertising campaigns. The analysis found that health and fitness advertisers have the most success with lifestyle publications.

Clickthrough 118

Clickthrough CTR Peer-to-peer Mobile Advertising 118

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 billion The internet has 4.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98