Launch Marketing

DECEMBER 8, 2021

Many evolved business and marketing strategies to meet the new digital-first focus, heightened customer expectations, and so much more. To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Top Rank Marketing

SEPTEMBER 11, 2023

Welcome back to our captivating journey through the full range of emotions in B2B marketing featured in our “Feeling B2B” series with MarketingProfs. Today, we’re excited to introduce our next luminary in the B2B marketing world and see if Wil Reynolds is “feeling B2B!?”

B2B Marketing 97

B2B Marketing B2B Lead Ranking Marketing Qualified Leads 97

BOP Design

MARCH 22, 2021

However, even once we do return to in-person meetups, the importance of digital marketing and online communications won’t disappear. In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Mereo

DECEMBER 11, 2023

Mereo’s Revenue Insights Blog has been chosen as a finalize for the “Top Company Blog” and serves as a vital resource for industry leaders while covering topics from pricing strategies to kickoff planning and everything in-between. It’s an honor to be recognized by one of the leading B2B selling publications,” Mitchell says. “We

B2B Thought Leadership 41

B2B Thought Leadership Thought Leadership Sales Cycle B2B Sales 41

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? Optimize your blog’s loading speed. Who are your personas?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. In the B2B space, LinkedIn is, in most cases, always a good option for you.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

B2B Marketing Traction

JUNE 28, 2012

A successful blog has carefully thought-out categories under which you group your blog posts. The irony is that it’s often not until you’ve blogged for a while that you figure out what you want those categories to be. Blog Post Categories Should Mirror Your Products and Services.

Social Media 100

Social Media Blogger CMO Privacy 100

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? I’ve organized these by category: Data, campaigns, sales and strategy.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

SendX

AUGUST 13, 2020

Consequently, the b2b marketing and business activities are effortlessly taking place in the work from home environment. In this blog, we will discuss marketing tools that will boost your company’s productivity, collaboration and communication. It is a great note-making app ruling the market from ages.

Work Management 195

Work Management Budget Programs Enterprise Management Tools 195

BOP Design

APRIL 19, 2021

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails. Informative B2B Emails. Read more: B2B email marketing and lead nurturing – planning tips.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. Do you want proprietary B2B content marketing?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Customer Service. Website Outreach.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals. Check out

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Webbiquity

SEPTEMBER 4, 2018

Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. According to Statista , in the USA alone, B2B sales are estimated to reach $1.2

Marketing AI 200

Marketing AI Enterprise Management eCommerce Work Management 200

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). That’s enough for any B2B company to run with and give it their all. 34% more revenue from new customers.

Sales Management 292

Sales Management Lead Ranking B2B Sales Top of Funnel 292

Mereo

JANUARY 10, 2022

AUSTIN, TX (JAN 2022) — Mereo LLC, a revenue performance consultancy to Fortune 500 B2B organizations and high-growth mid-enterprise organizations backed by private equity firms, has been awarded the gold medal in the 2021 Top eBook/White Paper category in the Top Sales Awards. DOWNLOAD THE AWARD-WINNING EBOOK.

Enterprise Management 56

Enterprise Management Buyer's Journey Marketing Management Paper 56

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

Business Blogging 138

Business Blogging Business Zoominfo Trigger Marketing 138

KoMarketing Associates

JANUARY 30, 2018

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Image Source: [link].

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” MarketingProfs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Only B2B

SEPTEMBER 28, 2021

Businesses are constantly seeking methods to get a competitive advantage in sales and marketing. This is where B2B intent data might come in handy to reach your target audience. Intent data can be classified into two categories: Source Of Intent Data. Effective ways that intent data can improve your marketing efforts.

Intent Data 116

Intent Data Intent B2B Marketing Lead Ranking 116

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. More ROI from marketing. Did you get that?

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Only B2B

SEPTEMBER 28, 2021

Businesses are constantly seeking methods to get a competitive advantage in sales and marketing. This is where B2B intent data might come in handy to reach your target audience. Intent data can be classified into two categories: Source Of Intent Data. Effective ways that intent data can improve your marketing efforts.

Intent Data 112

Intent Data Intent B2B Marketing Lead Ranking 112

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 13 Ways Your Marketing Reports Are Hurting Your Business.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Metadata

DECEMBER 1, 2021

“If a new founder or marketing team wanted to build a category, which companies would you tell them to study in B2B SaaS? Sometimes you need both a movement to happen in conjunction with category creation. Movement = Change from on-premise software to cloud/SaaS Category = SaaS CRM.

Studies 52

Studies Work Management Marketing Management Account Based Marketing 52

Top Rank Marketing

JULY 7, 2023

Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies 46.5 percent of B2B buyers use social media to connect with B2B brands, while 61.1 Marketing Week “AI will expand the market for marketers and market researchers. percent of U.S.

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet?

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

KoMarketing Associates

JANUARY 16, 2018

It can be argued that content marketing is the most important digital marketing strategy available today. Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. This is the third episode of the Category Creators podcast. We talk a little bit about how to create categories and what you did at companies to make your category successful. Welcome, everyone, to the Category Creator podcast.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. This is the third episode of the Category Creators podcast. We talk a little bit about how to create categories and what you did at companies to make your category successful. Welcome, everyone, to the Category Creator podcast.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. Must-read articles: Are Blogs Dead in 2021?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy. Build Brand Awareness. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123