Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. From a plethora of videos on YouTube to online tips and drink ideas on Twitter, Starbucks partners spread the word about their near-addictive beverages. These case studies have taught me one thing: we need to transform the power dynamic inside our companies.

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Case Study Case Studies Activities Studies 144

Webbiquity

MAY 16, 2019

No matter for how long you’ve been maintaining your B2B blog, and how successful it’s been in the past—even the most popular blogs tend to reach a plateau eventually. 1. Stick to blog post formats that have proven their value. Not all blog post types are created equal, and this is especially true for B2B blogs.

Practices 208

Practices Effectiveness Case Studies Case Study 208

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

Paid Search Agency 360

Paid Search Agency Work Management Marketing Management Examples 360

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Learn more about email marketing through our blog here. . Learn more about affiliate marketing through our blogs here , and here. In this blog, we are going to take you through all aspects of a successful e-commerce marketing plan.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Would you rather listen to this blog instead of reading it? Let’s start with your website and blog.

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

Webbiquity

JANUARY 18, 2024

Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

The Point

JULY 30, 2020

One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. Don’t assume that people reading individual posts are navigating from the main blog.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Ready to hear how we did it?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects.

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Case Studies Case Study Studies Top of Funnel 134

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” This article aims to guide you through the all top B2B marketing blogs that are guide our thinkings, share expert tips, and shape the industry today.

B2B Marketing 136

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 136

Webbiquity

FEBRUARY 25, 2016

Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. He sends a small, yet powerful, email message along with his blogs to the clients. His blog’s search engine ranking improves by 15%. This is the power of a simple Case Study. The Power of a Case Study.

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Case Studies Case Study Small Business Marketing Studies 100

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Optimize your blog’s loading speed.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Webbiquity

SEPTEMBER 8, 2020

Even their blog is in tune with their story. Their product comparisons are very useful, but they also have a Sleep Studies section in which they answer all sorts of interesting sleep-related questions, from the best time to take a shower to how your alarm affects your sleep. Let’s take the example of Old Spice. Show off your proof.

Ad Building 245

Ad Building Brand Identity Branding Tips 245

Scoop.it

JULY 5, 2022

Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. She has thus created a super-helpful blog post that tells her audience how to make one and provides a handy checklist. When it comes to blog post writing, this means summarizing the key information first. Know Your Audience.

Rules 103

Rules Top of Funnel Content Marketing Tips 103

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Marketing Insider Group

MARCH 18, 2021

In this blog, we discuss six tips for establishing a social media strategy built for success. Promote helpful pieces like blogs and case studies while also announcing new product launches, acquisitions, or other noteworthy news. What you need is a strategy that actually works. Determine a Target Audience.

Social Media 351

Social Media Work Management Webinar Metrics Social Marketing 351

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons. Companies who blog generate 97 percent more links to their sites. In the U.S., Trust and preeminence.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Quick Takeaways.

Paid Search Agency 315

Paid Search Agency Content Marketing Companies Case Study 315

Webbiquity

MARCH 25, 2021

Today, you need to do more to gain the most value possible from positive customer comments and reviews, and these five tips will help you do just that. Unless you find a good way to source testimonials, you’ll have difficulties with other tips you’ll find in this article. Be Proactive. Feel Free to Experiment.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it. Continue reading.

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Zoominfo B2B Word of Mouth B2B Sales 180

Televerde

OCTOBER 10, 2017

The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya. I’d like to share some tips on how you can develop a great event case study.

Case Studies 58

Case Studies Case Study Studies Advertising Agencies 58

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Content4Demand

MARCH 14, 2019

We started with the basics, including a new company overview deck, an internal content library with links and tips on how to use each asset, and carefully crafted sales enablement tools. Blogging and social media rounded out the strategy. Rocking a “Big Rock” E-Book. Serenading Top Prospects. You can access the full presentation here.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Act-On

APRIL 29, 2024

Then, as your lead score grows, we start to introduce more mid-funnel and bottom-of-funnel content — maybe some case studies around the impact of marketing automation.” And, thanks to Suzy, we’ve shared a lot of lead scoring best practices, examples, and inside tips along the way. Blog Learn More

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Contently

MAY 4, 2023

But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs. Or publish part of the cleaned-up transcript of their presentation as a blog post with their byline (if they say it’s okay). Can you capture their ideas and turn them into content quickly?

SME 190

SME Work Management Tips Content 190

Moz

MAY 17, 2020

In this blog post I will show you my framework to do SEO sprints. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies.

Case Studies 73

Case Studies Case Study Studies SEO 73

Convince & Convert

SEPTEMBER 21, 2015

I’m not saying you completely suck at blogging, but there’s always room for improvement. Here are a few obscure foreign idioms that will help you remember everything you need to improve in your blog posts —and help you start up conversation with that cute foreigner you’ve had your eye on but never really knew how to approach.

Tips 165

Tips Case Studies Eye-Tracking Blogger 165

Contently

MARCH 14, 2023

How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section. Instead, you can offer to post guest blogs on relevant sites, or you can ask partners or influencers to link to you.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

ClearVoice

JULY 12, 2023

Is writing blog headlines and fine-tuning them worth it? The Power of Blog Headlines Using powerful blog headlines will benefit you in many ways: You get more clicks. Inserting your target keywords in your headlines helps search engines understand what your blog post is about.

Viral Marketing 52

Viral Marketing Urgency Marketing Keywords Traffic 52

Engagio

JUNE 14, 2019

Aaron and Jason just released a revised and updated version of their book, which contains a lot of new ideas and all new case studies. So, we decided to chat about one of those case studies – how inbound has changed in the last 10 years. – Okay. One of them is from my friend Jon Miller founder, CEO of Engagio.

Case Study 48

Case Study Case Studies Inbound Marketing Studies 48

Online Marketing Institute

AUGUST 17, 2018

The celebrity who runs a blog “We Wore What” and is known as “weworewhat” on Instagram joined hands with Fiji Water to spread the role of water in human health. Now let’s check out the companies that are using the power of influencer marketing to create more authentic voices around their brand. Fiji Water Water is essential for life.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

BOP Design

AUGUST 11, 2022

Studies show that the integration of web chat into a website increases conversions by up to 45%. Other studies show a majority of today’s website base prefers to use a chat feature, rather than email or phone inquiries. If you are looking to successfully engage with your audience through a chatbot, we have 5 tips for you.

Conversion 137

Conversion Effectiveness Tips Planning 137

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54