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A tech journalist on the 5 best and worst practices of B2B PR

Biznology

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong.

PR 135
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Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies

Convince & Convert

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. tweet this ).

Blogger 151
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PR and Marketing: Are Bloggers the New Journalists?

Hinge Marketing

“We need PR and marketing.” To be certain, the lines have blurred between PR and marketing. Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. What are the differences?

PR 48
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Competitors want you out, influencers want you in

Onalytica B2B

If you’re from a PR background, you’ll understand that people are more likely to believe third-party recommendations (PR) than what you say about yourself (advertising). He’s the CEO of the largest privately owned PR agency in the world. He blogs about once a week, so he’s not especially prolific. First of all, why?

PR 170
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120 Top People in Minnesota Tech on Twitter

Webbiquity

Education is the great equalizer. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Impacting education at the cross-section of Tech, Art, and Media. My tweets are mostly about tech, food, education, photography, bitcoin, coffee, solar.

Twitter 259
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 160
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Is Social Media Wasted on PR Agencies?

The Point

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. But good grief.