Best Practices for Using Tags in Marketing Automation
BenchmarkONE
OCTOBER 26, 2018
So, your marketing automation software has tagging capabilities, and now you’re flying down your list of contacts, handing out tags like candy at a parade. The truth is, like any part of your marketing, tagging should be planned, tested, and optimized to fit your business objectives. But whoa there, cowboy. Customer journey.
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