Trade Press Services Newsletter

APRIL 4, 2024

Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic. If you have a robust email list, consider sending an email blast with a link to the episode.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Oktopost

APRIL 8, 2021

Here you will find a summary of our latest webinar, “From the Experts: Social Media Best Practices with Your Oktopost Experts” hosted with the all-star Customer Success Team here at Oktopost. If you’re generally active on social media, you’re likely familiar with network algorithms.

Social Media 103

Social Media Practices Media Best Practices 103

Webbiquity

APRIL 22, 2021

For instance, you don’t want to develop an elaborate social media marketing plan for Pinterest if most of your customers are finding out about you on Facebook. This post focuses on social media marketing and email marketing as both are widely used and target different audiences. Choose engaging graphics.

Small Business Marketing 285

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 285

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. B2B brands like Salesforce also listen closely to social media.) Mountain Dew, “Having a Blast.” Disney+, “Well Said.” NYX Cosmetics, “Duck Plump.”

Digital Asset Management 132

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 132

Content Marketing Institute

FEBRUARY 5, 2018

With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it. Let’s jump right in. Use Facebook Live.

Social Media 167

Social Media Promotion Media Content 167

Sharpspring

JULY 10, 2021

Looking for tips to optimize your brand’s community management for social media? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

Social Media 52

Social Media Communities Work Management Tips 52

Webbiquity

JULY 30, 2020

Your event’s website and social media accounts host essential event information ranging from the basics—when it’s happening, where and how long it will last—to details about specific panels and event offerings. You can highlight these announcements with posts on social media and email blasts.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

The Lead Agency

JUNE 6, 2019

Does Social Media Have a Place in B2B Marketing? Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix?

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

Buffer

DECEMBER 6, 2021

When you hear that social media can be valuable for hiring, you may think, “Sure, I’ve browsed LinkedIn for potential employees before.” In fact, if you aren’t considering all of your social media channels as possible candidate pools, then you’re probably missing out on some incredible hires.

Social Media 85

Social Media Media Business Blast Campaigns 85

EveryoneSocial

APRIL 8, 2020

They should be creating and sharing about their experiences, showcasing their expertise, and their general thoughts via social media. . Let’s be real though, not every employee is a social media or content expert — but that doesn’t mean they do not have important things to say or share. . Behind the Scenes.

Social Media 108

Social Media Media Paid Search Agency Case Study 108

Sharpspring

JANUARY 6, 2020

Looking for tips to optimize your brand’s community management for social media in 2020? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

Social Media 73

Social Media Communities Work Management Tips 73

Biznology

SEPTEMBER 27, 2016

When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work.

Social Media 80

Social Media Spending Media Social Networks 80

Content Standard

JULY 2, 2019

Social media serves as an ever-present online platform that builds brand identity and encourages conversation. But when you integrate email and social media, letting the two channels support each other, that’s when the real magic happens. Use Social Media to Build Your Email List (and Vice Versa).

Social Media 97

Social Media Email Marketing Social Marketing Paid Search Agency 97

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Among the most important social media marketing basics is the need to fill out your profile 100%.

Social Media 106

Social Media Social Marketing Media Business 106

Buffer

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. Today we gathered 13 of the world’s leading social media experts and asked them to share their best advice for marketers.

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim.

Social Media 102

Social Media Media Tagging User-Generated Content 102

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 111

Social Media Paid Content Media Business 111

Sprout Social

FEBRUARY 17, 2022

Social media. But there’s still an issue—marketers need a more efficient way to manage their email blasts. Email blast templates are suitable for several scenarios. Sprout Social’s Analytics tools have advanced reports to help you learn what resonates with your audience. Social media buttons.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Directive Agency

JULY 7, 2017

More than that, the B2B market is a heavy user of social media. Which means if your marketing and sales teams are trying to reach B2B leads, social media is a must. Reaching out to your B2B leads via social for brief marketing touches is a great way to nurture leads over a long sales cycle. Check out each one and.

Blast Campaigns 40

Blast Campaigns Email Marketing B2B Marketing Examples 40

Zoominfo

JULY 4, 2018

Social selling has quickly become one of the most popular and effective selling tactics. As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Social sellers generate 38% more new opportunities than traditional sellers. Keep reading!

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Digital B2B Marketing

JUNE 1, 2011

Yet this is exactly what social media marketers do every day. Your social media program must be about relationships first. If you are serious about social media relationships, here are three tips to ensure you are building relationships, not borrowing tactics from ambulance chasers or used car salesmen.

Social Media 100

Social Media Work Management Marketing Management Media 100

FMG Suite

FEBRUARY 21, 2024

From websites to content, social media, email, and more, we pride ourselves on being the industry-leading solution that enables financial advisors to execute extraordinary marketing in a very efficient manner.” million social media posts. For more information, please visit [link].

Marketing Management 59

Marketing Management Marketing Automation Services Practices Customer Satisfaction 59

Webbiquity

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch.

Social Media 100

Social Media Media Digg PR 100

Navigate the Channel

FEBRUARY 5, 2024

Using social media platforms as a job recruitment tool is one option. Here is what you need to know about social recruiting in 2024. Social media is a little bit different. How To Maximize ROI When Hiring The next logical question to consider when placing job ads on social media is how much to spend on the process.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

Navigate the Channel

APRIL 19, 2022

Using social media platforms as a job recruitment tool is one option. Here is what you need to know about social recruiting in 2022. Paid Social Media vs. Paid Hiring Platforms. Social media is a little bit different. So, how do you find the right candidates for your business without all the hassle?

Media 123

Media Social Media Budget Programs Paid Social Agency 123

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Adobe Experience Cloud Blog

JULY 29, 2015

The Deloitte media usage survey shows that social media is now usurping the 6PM news bulletin as our source of up-to-the-minute information, and we spend most of our social media indulgence time on our smartphones. And whether they’re making calls or chatting on social media, it’s all about two-way interactions.

Blast Campaigns 48

Blast Campaigns Advertising Mediums Mobile Marketing Mobile Advertising 48

Marketing Insider Group

OCTOBER 20, 2020

Encouraging your team to share how they work (and how it affects them) on social media is a surefire to build trust and turn them into brand ambassadors for the company. With one CMO proudly claiming she simply had too many promotional tactics to blast out with the hopes of interrupting her audience.

Business 353

Business Work Management Correlation Cable 353

ViewPoint

MARCH 2, 2011

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Follow customers into social spaces. Consider your current social media marketing activities.

Sales Management 120

Sales Management Social Media Work Management Process 120

LeadSloth

AUGUST 4, 2009

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. I first used it inside AdWords, in which they offered cross-media conversion tracking. This allowed you to see how many people registered (= converted) for each source.

Social Media 100

Social Media ROI Media Leads 100

Marketing Insider Group

DECEMBER 20, 2022

You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. Another part of your plan that shouldn’t take more than a few weeks of dedication is to clean and update your website, testimonials and reviews, and social media. Social media. Two birds, one stone.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Convince & Convert

JULY 28, 2010

The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. utilize whether they have an existing social media strategy or not. Jay, I'm impressed!

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. But you know what?

Social Media 100

Social Media Google Media B2B 100

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Direct Communication. Industry Events.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Social media management tools, social listening tools, and website analytics are helpful here.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194