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What Is an In-Market Ideal Customer Profile, and How Can It Transform Your Revenue Team?

6sense

Not when you know your company’s In-market Ideal Customer Profile, or IICP. . The difference between an IICP and the better-known concept of ICP (Ideal Customer Profile) is significant, and can make all the difference in defining the efficiency, impact and success of your revenue team. No cold calls. What’s an IICP, Anyway?

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The Marketer’s Guide to Getting Leads Through Sales Automation

Marketing Insider Group

Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. With the aid of today’s sales automation software, you can learn which salesperson is the best fit for each customer and assign them automatically. Taking a silo-free approach to sales automation can also boost revenue.

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5 things I hate about email – and how to fix them

Martech

I can hear you saying, “Come on, Ryan. How can you hate email?” You can’t comb through thousands of automated replies to your email campaigns to find personal comments. So read my rant in this post instead: Business stress is no excuse to spam. CAN-SPAM law gives you ten days to honor the unsubscribe.

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7 Tried-and-True Lead Gen Hacks for When Your Lead Numbers Are Low

SmartBug Media

Lead numbers can be impacted by a number of factors that are out of our control as marketers. For example, seasonality, a big holiday season, or even a Google algorithm update can impact your numbers. So what can you do? How can you get more eyeballs on the event? You can create your own rules! It’s OK—it happens.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. It can help you promote specific products or services, announce new launches, or showcase valuable content. Image credit: rawpixel from Pixabay. Why should you use email marketing software? Email Automation.

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Marketing and Logistics: Email Marketing Strategy

Zoominfo

Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. These types of profiles are called buyer personas and will help you greatly in tailoring your content to these peoples’ needs.

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Tips on how to use LinkedIn for Better Lead Generation

markempa

Have you ever wondered about how can you use LinkedIn for better lead generation and business. They’re approaching LinkedIn like a email blast campaign, and this is not what the network is about. As a result, we’re seeing a tremendous amount of what’s spam in inboxes, groups and connection requests. development?