ViewPoint

MAY 27, 2014

Thanks to a LinkedIn post by Howie Sholkin, former IDG communications guru, I was directed to a sprightly Mediapost essay titled, “Why content marketing probably won’t work for you.” He is a regular contributor to ViewPoint and can be reached at chris@hosfordgroup.com. ” Authored by Tom Goodwin, founder of the U.K.

BtoB 120

BtoB Content Marketing Advertising Agencies Paid Search Agency 120

ViewPoint

DECEMBER 10, 2013

Sales Tools to Leverage LinkedIn. He recommended people look into tools like Ecquire, eGrabber, and SalesLoft, all of which are taking LinkedIn information and importing it into sales tools in structured and meaningful ways. Click to start video at this point — There are so many sales tools available today.

Buzz 120

Buzz Lead Ranking Linkedin Video Marketing 120

ViewPoint

MARCH 22, 2018

I am really interested in the finer points of value selling, which is why I constantly reach out to credible sources to make sure we're on top of the industry's best thinking on the topic. The best product, at the best price, does not always win the order. Continual learning at its best!

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

ViewPoint

FEBRUARY 12, 2013

You can connect with Andy on LinkedIn or via email. Review lead scripts, web content in development, webinars in development, videos in development, best practice documents in development, talk about marketing automation in their terms not marketing terms, make them part of your team, your process. Instead, focus input on specifics.

Stats 120

Stats Trade Show Webinar Metrics Demand Generation 120

ViewPoint

JULY 30, 2013

Momentum in the marketplace has helped, thanks in part to titles that are also iconoclastic, including The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson, which says in part that the best salespeople don''t just build relationships with customers —t hey challenge customers. Stay Tuned.

Word of Mouth 120

Word of Mouth Work Management Consulting Transparency 120

ViewPoint

OCTOBER 27, 2011

Some of the best examples mentioned in this book have to do with subject matter experts becoming celebrities (example: Scott Hanson at Dell). LinkedIn is a great platform to use to develop customer advisory councils. “Social media prospecting works best when experts get involved.” This is a win-win-win situation.

Social Marketing 120

Social Marketing Amazon Business Social Media 120

ViewPoint

APRIL 28, 2015

Kizer stated after the game: “Say, that Hail Mary is the best play we’ve got.”. The best known examples are Staubach to Person in 1975 and Flutie to Phelan in 1984. When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. 3) Execution.

Lead Scoring 120

Lead Scoring Lead Ranking Sales Qualified Leads Sales Leads 120

ViewPoint

APRIL 30, 2013

Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book. Jamie shares insight into how you can get ahead of the competition. Mobile Marketing Boom.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

ViewPoint

SEPTEMBER 6, 2012

Social Media: Know Where Your Customers Are & Use LinkedIn. She encourages sales reps to focus on LinkedIn, create a strong profile there, and use it regularly to connect and keep up to date with customers and prospects. You’ve got good people—seriously good people out there—who are doing their best.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

ViewPoint

DECEMBER 17, 2013

Links to LinkedIn profiles of company managers (Stirista). We recommend that marketers test several vendors, to see which best suit their needs, and conduct a comparative test before you buy. List of company competitors (OneSource). Biographies of company contacts (OneSource). Employees who travel internationally (Harte-Hanks).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ViewPoint

FEBRUARY 26, 2013

They even connect on LinkedIn and follow each other’s Twitter feeds. This doesn’t just depend on national cultural characteristics—say, Japanese group awareness versus Australian cowboy culture—but also on corporate norms. Make them see you. In a virtual world it’s easy to lose the sense of connection. They talk on the phone.

Enterprise Management 120

Enterprise Management Thought Leadership Cross-Selling Work Management 120

ViewPoint

OCTOBER 11, 2012

I don’t believe starting a conversation with outbound is the best way. He talks about how buyers have more access to more information than ever before, adding, “The buyer has access to your customer base, to my customer base, to my client’s customer base online, through LinkedIn, through Quora, and through social groups.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

AUGUST 6, 2013

LinkedIn leads the way as a social marketing platform for business, offering many ways to connect. Michael generally talks about this first with the inside sales team to have them explore ways they may be able to reach consumers that they haven’t with traditional methods.

Peer-to-peer 120

Peer-to-peer Multi-Channel Forecasting Best Practices 120

ViewPoint

JULY 10, 2013

Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once). My list: LinkedIn, Blogs, Google. Not surprisingly, S. It is your personal blog. You own the platform.

Social Media 120

Social Media Opinions Tools InsideView 120

ViewPoint

JUNE 15, 2016

My point is this—you need a Sales Lead Manager to pull all of the competing departments and managers together to obtain the best revenue per lead for your company. Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Marketing Operations Department. Website Management.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

ViewPoint

MAY 8, 2012

For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. At best, sales are often blindly attributed to content as part of a mass media branding success using fuzzy math.

Lead Scoring 120

Lead Scoring Lead Ranking Generation Leads 120

ViewPoint

MAY 2, 2012

Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations. It's got to be a solid budget item". Inbound marketing is not a way to reach those accounts.”

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

NOVEMBER 20, 2012

SMA promotes professional development, peer networking, best-practice research and thought leadership among professionals who manage, coach and support sales organizations. LinkedIn Group: Sales Management Association. I am pleased to have as my guest today Bob Kelly, the Chairman of The Sales Management Association. Stay Tuned.

Process 120

Process Allocation Marketing Management Peer-to-peer 120