WriteSpark

NOVEMBER 14, 2012

This month's list focuses on my best posts and recommended resources for white papers. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project. Read more best tips: Best blog posts about case studies. Top 10 ways to be a good SME. Top 10 ways to be a good SME.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

SEPTEMBER 7, 2011

You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. You know that your product and company is truly the best choice for customers. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

SEPTEMBER 7, 2011

You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. You know that your product and company is truly the best choice for customers. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

MAY 8, 2012

With hundreds of threads on the market, I was looking for detailed guidance about the qualities of each thread, its best application in terms of projects and fabrics, and which needle size to use for best results. What I got was a lot of pictures of thread colors, but an inconsistent mish-mash of specifications for each thread family.

Trade Show 120

Trade Show Copywriting Marketing Prospects Purchase 120

WriteSpark

MAY 8, 2012

With hundreds of threads on the market, I was looking for detailed guidance about the qualities of each thread, its best application in terms of projects and fabrics, and which needle size to use for best results. What I got was a lot of pictures of thread colors, but an inconsistent mish-mash of specifications for each thread family.

Trade Show 120

Trade Show Copywriting Marketing Prospects Purchase 120

WriteSpark

FEBRUARY 11, 2014

Do you have the interviewing skills that can help you get a great case study.and strengthen your relationship with the customer at the same time? Are there other best practices for case study interviews that you would recommend? . Interviews Part 1: Are you interviewing or just chatting?

Case Studies 120

Case Studies Case Study Studies Best Practices 120

WriteSpark

FEBRUARY 11, 2014

Do you have the interviewing skills that can help you get a great case study.and strengthen your relationship with the customer at the same time? Are there other best practices for case study interviews that you would recommend? .' Interviews Part 1: Are you interviewing or just chatting?

Case Studies 120

Case Studies Case Study Studies Best Practices 120

WriteSpark

OCTOBER 5, 2011

even best presented in a white paper format. The following criteria can help you decide; consider a white paper for a topic that: Explains the design, implementation, or application concepts built into the product or technology. But of course, not every topic is suitable.or A blog post for even shorter topics. .

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

even best presented in a white paper format. The following criteria can help you decide; consider a white paper for a topic that: Explains the design, implementation, or application concepts built into the product or technology. But of course, not every topic is suitable.or A blog post for even shorter topics. .

Paper 120

Paper Analysis ROI Course 120

WriteSpark

FEBRUARY 12, 2013

In this helpful guest post, marcom manager Christine Farrier offers practical advice on finding the right freelance writer on the marketplace sites. truly make the best use of your time and talents. certainly help. door to help with vetting. The best freelancers are conscientious and. Who are you. looking for?

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

In this helpful guest post, marcom manager Christine Farrier offers practical advice on finding the right freelance writer on the marketplace sites. truly make the best use of your time and talents. certainly help. door to help with vetting. The best freelancers are conscientious and. Who are you. looking for?

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

SEPTEMBER 21, 2010

If your primary source of outside help for marketing communications and public relations projects is a marketing or advertising agency, you have probably worked with whichever copywriter the agency assigns to your account. But is that writer really the best choice for your projects?

Copywriting 120

Copywriting Advertising Agencies Paid Search Agency Ad Agencies 120

WriteSpark

SEPTEMBER 21, 2010

If your primary source of outside help for marketing communications and public relations projects is a marketing or advertising agency, you have probably worked with whichever copywriter the agency assigns to your account. But is that writer really the best choice for your projects?

Copywriting 120

Copywriting Advertising Agencies Paid Search Agency Ad Agencies 120

WriteSpark

AUGUST 14, 2012

Know how to productively manage a very dynamic workload and help keep your project on target, on schedule, and on budget. Deliver high quality for your materials by focusing only on project types where they can produce their best work. Experienced Freelance Copywriters …. Project Management. Project Focus. Fresh Insights.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

AUGUST 14, 2012

Know how to productively manage a very dynamic workload and help keep your project on target, on schedule, and on budget. Deliver high quality for your materials by focusing only on project types where they can produce their best work. Experienced Freelance Copywriters …. Project Management. Project Focus. Fresh Insights.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

APRIL 6, 2010

Just remember that your role in an interview will be more helpful if you are an active listener and you let the writer--and especially the customer--be the active talkers. You will likely find the interview is more effective. Next post: Interviews Part 2: Are your questions asking or leading?

Case Study 120

Case Study Case Studies Studies Course 120

WriteSpark

MARCH 2, 2011

Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee? Additionally, a SME may not know about marketing language requirements that help your company protect its brand. Copywriting Help for SMEs. Lack of writing skill and training.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MAY 14, 2013

We wondered how three groups of professionals use 15 common online marketing tools in order to discover what tools work best when marketing professional service firms. We asked firms to rate how effective these online tools were at helping them meet their business objectives. Effectiveness of Online Tools.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

JANUARY 5, 2010

How do you find the best freelance copywriter for your projects? Read the helpful advice in these articles: . A new product launch means you need several writers working in parallel. A project needs a copywriter with highly technical knowledge. You want fresh ideas or a new approach for your materials.

Copywriting 120

Copywriting Linkedin Resources Activities 120

WriteSpark

MAY 14, 2013

We wondered how three groups of professionals use 15 common online marketing tools in order to discover what tools work best when marketing professional service firms. We asked firms to rate how effective these online tools were at helping them meet their business objectives. Effectiveness of Online Tools.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

APRIL 6, 2011

An experienced case study writer can help you make the best use of whatever customer story is ready to tell, now or later. Write a technical application note based on the customer's planned deployment. . Of course, other promotional avenues may be appropriate, depending on the customer and the marketing opportunity.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

An experienced case study writer can help you make the best use of whatever customer story is ready to tell, now or later. Write a technical application note based on the customer's planned deployment. . Of course, other promotional avenues may be appropriate, depending on the customer and the marketing opportunity.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

JULY 30, 2009

For example, instead of automatically deciding "Let's produce a white paper on topic X," a marketer's communication plan should consider "What information, in what content forms, will help us best reach and serve our target audience?" Yes, a white paper may still be one of the answers to this question, but other answers will likely include social (..)

Paper 120

Paper Vendors Conference Statistics 120

WriteSpark

JANUARY 4, 2011

Especially for technology products, a skilled technical copywriter can help you create the best content for addressing both business and technology buyers throughout their complex purchasing decisions. Documents that serve a multi-stage sales cycle, e.g., a product selection guide.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Especially for technology products, a skilled technical copywriter can help you create the best content for addressing both business and technology buyers throughout their complex purchasing decisions. Documents that serve a multi-stage sales cycle, e.g., a product selection guide.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

APRIL 7, 2009

The following questions will help you to identify the best the candidates and your case study writer to obtain a good story. These guidelines will help you develop a good follow-through process. Giving salespeople a useful story will encourage them to help you with future customer stories. Story appeal. About the Author.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Case Study 120

WriteSpark

AUGUST 19, 2008

These factors will help you determine whether your projects need a true technical writer or, more likely, a technical copy writer. User manuals, online help files, release notes; sometimes very technical articles and white papers. If you are writing a document to help a customer use your product, you need a technical writer.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

AUGUST 13, 2013

But that single-source approach may not in fact be the best way to serve your content marketing projects. The factors below will help you evaluate the skills and experience of job candidates and freelance writers. Sounds good, right? Different project types simply have differing needs for a writer's knowledge, skill, and focus.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

AUGUST 13, 2013

But that single-source approach may not in fact be the best way to serve your content marketing projects. The factors below will help you evaluate the skills and experience of job candidates and freelance writers. Sounds good, right? Different project types simply have differing needs for a writer''s knowledge, skill, and focus.

Copywriting 120

Copywriting Case Study Case Studies Paper 120

WriteSpark

SEPTEMBER 10, 2013

A good copywriter will help the reader gain the right understanding of the data. Taking a few minutes for this step helps to avoid introducing errors such as typos, misinterpretations, inadequate context, and failure to comply with laws about comparisons and promotional claims. Best Books About Numbers for Copywriters.

Copywriting 120

Copywriting Statistics Comparison Class 120

WriteSpark

OCTOBER 28, 2008

Even when the writer is you (sorry about that) it is important to recognize that a given writer may not always be the best match for every project. Instead, assert your expertise as the marcom specialist and make the changes that you think best for the document. Help, fix my draft!" Case Study Writer. Success Story Writer.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

WriteSpark

FEBRUARY 16, 2010

The questions below can help your decision-making. However, a marketing campaign is best handled by an agency that can bring together all of the right resources for the many and complex projects involved. Does the project involved a single document, a set of sales materials, or a full-blown marketing campaign?

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies Copywriting 120

WriteSpark

SEPTEMBER 10, 2013

A good copywriter will help the reader gain the right understanding of the data. Taking a few minutes for this step helps to avoid introducing errors such as typos, misinterpretations, inadequate context, and failure to comply with laws about comparisons and promotional claims. Best Books About Numbers for Copywriters.

Copywriting 120

Copywriting Statistics Paper Comparison 120