Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. The best marketers appreciate the need to appeal to buyers on a more human level throughout their entire path to purchase. From Inspiration to Education: Choose Your Content Wisely.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Webbiquity

JULY 12, 2016

These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. Here are 14 of the best marketing automation tools based on their popularity with reviewers. Sample review: “InTouch is a sales CRM and automated marketing tool, targeted at smaller businesses.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Litmus

OCTOBER 24, 2023

And we all want to make sure we’re using the best tools for the job at hand. (Or These ESPs are the best of the best, and all ranked highly in the opinions of you all, our dear audience. Understanding the ESP landscape The ESP landscape is continuously evolving to meet the changing needs of businesses and individuals.

Service 95

Service Peer-to-peer Eloqua Opinions 95

Heinz Marketing

AUGUST 2, 2018

We feature a new B2B sales, marketing or business leader here every Thursday answering what have become the standard “ How I Work ” questions. This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Besides Eloqua which really pays my rent?

Eloqua 41

Eloqua Work Management Marketing Management Product 41

Zoominfo

OCTOBER 28, 2018

At the most basic level, technographics are the essential technologies and tools organizations use to run their business. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. We don’t need to tell you who has the upper hand here.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) Buyer Intent is critical, but is it enough to close business?

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Ledger Bennett

DECEMBER 18, 2019

Growth marketing focuses on a dynamic, experimental and data led approach to marketing tactics where the ultimate goal of any ‘growth marketing’ action is business growth through customer acquisition or retention. A savvy growth marketer understands marketing needs to involve the entire business. Other blogs that may interest you.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

Convince & Convert

MARCH 14, 2016

How can business leaders get their own brand story straight and then engage customers to participate in that story? Chris Moody and Randy Frisch, co-hosts of another Convince & Convert podcast, Content Pros, pose that question in this episode of the Business of Story Podcast. Navigating the Sea of Story. Strategy is key.

Marketing & Strategy 102

Marketing & Strategy Eloqua Business Startups 102

The Point

FEBRUARY 18, 2020

The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a primary business case for purchasing marketing automation in the first place. And then have to justify the business value 12 months later when the license renewal comes due.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Webbiquity

NOVEMBER 10, 2020

When possible, the best approach is to give buyers control of how they experience the demo. Per the report, “Our data shows that millennials and Gen Z buyers are less likely than older generations to use analyst rankings and reports while purchasing business technology. as opposed to products.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

ANNUITAS

SEPTEMBER 21, 2018

And we don’t expect anything other than business as usual from the Marketo ecosystem for the next 6-9 months. (So AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. So we see it as a positive.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

PathFactory

JULY 8, 2021

PathFactory kicked off July with eight new awards from G2, the peer-to-peer user review site focused exclusively on business software. This summer, we’re excited to be recognized in the following categories: PathFactory is the easiest to use and easiest to do business with. PathFactory has the best support.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

PureB2B

JUNE 13, 2017

Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience. More importantly, information like purchase history and details of interactions between the customer and the business can be collected by a CRM software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

PathFactory

AUGUST 11, 2021

In a recent blog post, Oracle shared how their marketing team uses PathFactory to accelerate their Oracle Eloqua nurtures, optimize content delivery and engagement on specific product segments of their website, and improve their understanding of insights such as which content assets are performing and which accounts are viewing content.

Digital Transformation 105

Digital Transformation Eloqua Content Account Based Marketing 105

Zoominfo

OCTOBER 28, 2018

Technographics are the essential technologies and tools organizations use to run their business. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. The company with technographic data that is going to have the upper hand.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

Vidyard

SEPTEMBER 1, 2015

Luckily for you, we’ve compiled a list of some of the best marketing automation blogs because we’re helpful like that. So without further ado: Eloqua. The blog offers posts that analyze what technology can and will do for businesses, and how organizations can adapt to drive better results. Marketing Automation Times.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

PathFactory

JULY 29, 2022

This partnership will drive business growth through: Increasing sales productivity. On PathFactory’s solution, Jeremy Inchauspe, CX ISV Partner Manager at Oracle, said “to enrich the advanced business intelligence capabilities accessible to sellers, content intelligence partner Pathfactory augments customer data in a powerful way.”.

Generation 52

Generation Eloqua Customer Satisfaction Buyer's Journey 52

The Point

APRIL 8, 2015

The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. The report is available as a free download from the Spear Website.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Automation Services Marketing Automation 100

Valasys

FEBRUARY 19, 2024

In this era of extreme development and growth, the business industry has transformed into a battleground. With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

PureB2B

MAY 30, 2022

Your business probably uses demographic data to understand what types of customers or clients it’s trying to reach. What social demographics are to human populations, firmographics are to businesses. Businesses saw that the lives of consumers were revolving more around technology, and marketing efforts followed.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Leadspace

MAY 2, 2023

This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). It’s important to understand that engagement is best used in context. Get the full Revenue Radar Guide to see how Leadspace finds your best customers with AI models for account targeting.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share it on StumbleUpon.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Smarte

DECEMBER 9, 2021

In the dynamic B2B environment that we operate in, thousands of companies are competing to get noticed in front of their best prospects. But how can you extract the best value out of this data? How can you take the data you already possess and make the best use of it? The SMARTe Method to B2B Data Enrichment.

B2B 98

B2B API Eloqua B2B Sales 98

ClearVoice

APRIL 14, 2023

KPIs are metrics that businesses use to measure their performance and progress toward specific goals. Businesses of all sorts use KPIs to monitor their success in achieving objectives and to identify areas where they need to improve. They help track how well the content marketing efforts are contributing to the overall business goals.

Marketing & Strategy 103

Marketing & Strategy Marketing Strategy Content Marketing Work Management 103

6sense

FEBRUARY 3, 2022

The best email newsletter advice I’ve heard within the past few years came from Ann Handley , who reminds us that the most important part of a newsletter is the LETTER. Learning From the Best . It’s one of the best examples of B2B community I’ve ever seen. . Communities don’t last if they’re all business.

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Zoominfo

MAY 9, 2022

In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload. A sales force is often among the most considerable expenses facing any business. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Vidyard

SEPTEMBER 2, 2015

Luckily for you, we’ve compiled a list of some of the best marketing automation blogs because we’re helpful like that. So without further ado: Eloqua “Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.”

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Tomorrow People

MARCH 13, 2018

We’re perfectly happy to work with your other agencies; let us do what’s best for you. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Consultation, strategy, and business transformation. Expect a complete transformation overnight — the best things take time. Account-based marketing. CONCLUSION.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Customer Experience Matrix

APRIL 15, 2012

Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. It breaks out results for several categories, of which the most relevant are probably Computer, Consulting, Large Business and Small Business.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

TrustRadius Marketing

JANUARY 8, 2020

Hubspot is primarily used by SMBs, with 55% of reviewers representing businesses of this size. Though Hubspot offers free tools, a small business would realistically start at $30 a month for a starter package. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

The ROI Guy

MARCH 6, 2017

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. Here’s some of our conversation: Tell me a little about one of your favorite Business Value campaigns / programs you’ve developed and rolled out recently?

Enterprise Management 45

Enterprise Management Lead Ranking Lead Scoring Work Management 45

Heinz Marketing

NOVEMBER 26, 2021

Getting an ABM platform is the best way to ensure ABM is successful and sustainable, but if doing so isn’t in option, managing these tools in an intentional, coordinated way is the next best thing. Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. Business email.

Account Based Marketing 111

Account Based Marketing ABM Sales Management Budget Programs 111

Only B2B

OCTOBER 20, 2020

utilize it and check whether generated leads are worth for your business? According to a study by Marketing Sherpa, sadly, less than 50% of businesses have accepted a company-wide definition of a ‘sales-ready lead’. Must Read: Lead Generation Best Practices and Examples. But how many of them are the ‘quality’ ones?In

Sales Qualified Leads 118

Sales Qualified Leads Lead Ranking Lead Scoring Leads 118

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions.

Marketing Automation Services 45

Marketing Automation Services Lead Ranking Lead Scoring Interactive Marketing 45