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Best of 2007: SEO Analysis Tools


Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. To start off, here is a list of the best tools for analyzing and optimizing SEO efforts. Free SEO Tools Search Engine Spider Simulator from the Webconfs SEO Toolset Spiders and people don't see things the same way.


Video Conferencing Etiquette Tips from ooVoo


As video conferencing becomes commonplace, video calling provider ooVoo wants people to get the best possible experience and outcome. As new technologies evolve, so do the etiquette standards of accepted behavior associated with them. Ever gotten an email in ALL CAPS, from someone not realizing they were virtually shouting? No kidding. Quite embarrassing.

4 Ways to be a Better B2B Twitterer


The best humor is first, well, actually funny, and second, actually relevant to your Twitter following. There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork. Two recent articles got me thinking about how to answer this question. Help me do my job better.


How to Suck at Twitter (And Still Look Successful)


Remember, your goal is to convince the gullible that they can have better health, lose weight, or best of all, make big money working from home , without any real effort on their part. There are a lot of great b2b marketers and social media contributors worth following on Twitter, like Ardath Albee , Mark Schaefer , Eric Fletcher , Jennifer Kane and Rob Rose to name just a few.

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

Best of 2009 (So Far): Social Media Marketing, Part 4


Discover the answers to these questions and others here in more of the best posts on social media from this year. With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? This tutorial is clear and generously illustrated with screenshots. Social Taggin

Best of 2008: SEM Landing Pages


Here are a few of the best posts about SEM landing page design from last year. Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. clutter) from good (a clear call to action among other attributes).

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter


This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette. This can be confusing to new users. That's because you probably are. In fact, I only follow back about half the people that follow me. Sorry.

Best of 2007: Articles and Blog Posts on SEM


In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation.

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

How to Create a Social Media Marketing Strategy


Because those who invest in branding now, while competitors are defensively pulling in the reins on marketing, will be best positioned to thrive once the economy recovers. In It Came from Facebook! Here's some research on how to do that. MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. Social Tagging Research and Report

The 4 C's of Social Media


As the recent example of Skittles first turning its website entirely over to social media and then pulling back , companies and brands are still struggling with exactly how to best utilize these tools. Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. Social Tagging

SEO Is Not Dead, Just Changing: What This Means


Only specialists can keep on top of the constant change and assure that current best practices are being utilized. "SEO is dead." Making a statement like that is a great way to generate lots of traffic, and comments, as Micah Baldwin and Mike McDonald have recently demonstrated. But it's still nonsense. It is changing, however, as Google's plans for search personalization are rolled out.

Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool


Part 2 will cover best practices for using Twitter, Twitter tools, and the future outlook for this platform. ** technorati tags: Web 2.0 Most Web 2.0 sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Twitter, however, stands alone.

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

Blogger Outreach for PR - Worst Practices


Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Want bloggers to write nice things about your product, service or company?

Best of 2008: Website Design


What are the current best practices in website design? Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. What common design mistakes should you avoid? Where can you find creative new design ideas?

Best of 2008: SEO Guidance, Part 5


set of the best posts of last year on search engine optimization. Among his findings: organic search is the source of both the highest volume and best quality of traffic. Fleischner, author of SEO Made Simple: Strategies For Dominating The World's Largest Search Engine to share their best tips and tricks for SEO newbies. Which social media sites are most helpful for SEO?

Best of 2008: Web Analytics


Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

Best of 2008: SEO Guidance, Part 4


Where can you find the best SEO tools and resources (I mean, other than here)? What are some of the best tools and techniques for competitive SEO research? Find all of this and more here in another group of the best articles and blog posts from the last year on the practice of SEO. In many communications, it's best to avoid jargon or at least define it.

Best of 2009 (So Far): SEO Guidance, Part 4


Find the answers to these questions and others here in more of the best SEO blog posts from this year. Domain Name Forwarding and Search Engines by Best Domain Names Dan LeFree explains how properly set up forwarding for multiple domain names to a single website without being penalized by the search engines for duplicate content. This one tool lets you explore many others."

Best of 2009 (So Far): SEO Guidance, Part 3


Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year. How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? Among his conclusions: more content helps.

Best of 2008: SEO Guidance, Part 3


For new websites, how can you incorporate SEO best practices into the design from the beginning? Find the answers to these questions and others here in more of the best blog posts and articles on SEO from the last year. How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? What tactics are most effective at driving increased search traffic?

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

Best of 2008: Interactive PR, Part 2


What are some of the best tools for implementing PR 2.0? What are the best (and worst) practices in interactive PR? Find the answers to these inquiries and more here in some of the best articles and blog posts about interactive PR from the last year. How do PR, SEO and social media work together to build name recognition and credibility for a company? blogging and SEO).

Best of 2009 (So Far): Search Engine Marketing


Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year. Finding The Optimal Cost-Per-Lead by Search Engine Land Patricia Hursh makes the case that the lowest cost per lead isn't always best, as this pursuit can cause marketers to leave leads on the table, so to speak. How can you improve conversion rates?

Best of 2009 (So Far): Cool Web Tools, Part 2


You'll find tools for all of those tasks and others in this collection of more of the best cool online tools. Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Generate word-of-word referrals? Use social media more effectively for research?

Best of 2009 (So Far): Social Media Marketing, Part 3


What's the best method for approaching social media marketing? Discover the answers to these questions and others here in more of the best blog posts and articles about social media marketing so far this year. While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Social Tagging

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce

Best of 2009 (So Far): SEO Guidance, Part 2


Discover the answers to these questions and others here in more of the best articles and blog posts on the practice of SEO so far this year. What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect? Better yet, how can you avoid having to create one? The Answer To All Your SEO Questions!

Best of 2008: SEO Tools, Part 2


What are the best tools for analyzing your website text? Which URL shorteners work best? The Benefits And Pitfalls of URL Shorteners by SEOmoz While TinyURL may be the most popular URL shortener, it's by no means the only or best option. How can you view your website the way search engines see it?

Best of 2009 (So Far): Social Media Marketing, Part 2


What's the best tool for social media research and learning? Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? practices, blogs and more.

Best of 2008: Cool Web Tools, Part 3


16 Essential PC Applications for Bloggers by Problogger Frequent Best-of contributor Darren Rowse reviews essential blogging tools including SnagIt for capturing screen images, Digsby for consolidating social networking chat with a single tool, Camtasia Studio for screen recording, PeaZip for file archiving and unzipping, and a dozen others. Clinton" and "Whitewater").

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Best of 2008: AdWords Tips and Tactics


Here are a few of the best blog posts about AdWords from last year, covering topics such as getting results from the content network, using the conversion optimizer, and reporting. While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo!