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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. Photo by Marvin Meyer on Unsplash.

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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. B2B marketing leaders need to realize that technology alone does not drive change.

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How to Best Leverage B2B Intent Data

The Point

The post How to Best Leverage B2B Intent Data appeared first on The Point. However, knowing which deal will close on a case by case basis is a fallacy. Marketing is still a numbers game, and the data plays itself out over time. (HS) HS) Thanks Charles! Photo by Wyron A on Unsplash.

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The Best Sales Email I’ve Received All Year

The Point

Best, [Name of Rep]. The post The Best Sales Email I’ve Received All Year appeared first on The Point. We’ve already partnered with demand gen firms [Competitor #1] & [Competitor #2] to deliver predictive analytics services to their clients. I believe there could be a similar opportunity with Spear. Click To Tweet.

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Best B2B Holiday Card of the Year?

The Point

But never did we expect our card to be described as “Best B2B Holiday Card of the Year.” Like any company this time of year, when we send out holiday cards to customers, friends, and partners we hope to show our appreciation to the people that make our work possible and also spread a little cheer along the way.

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Infographic – Blueprint for an Effective LinkedIn Ad

The Point

However, whereas there’s plenty of information online about the mechanics of LinkedIn advertising (bid strategy, audience definition), it’s much harder to find proven best practices for the creative aspects of an effective LinkedIn ad.

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5 Best Practices You Can Borrow From This Email Campaign

The Point

It’s not perfect by any stretch (the copy could use some improvement – more on that later) but many of the techniques on display are simple, straightforward best practices you can easily apply to your next lead generation campaign. Make the offer look like an offer. The free guide on offer is an ebook, a downloadable PDF.