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What Are the Benefits of Hiring a B2B Marketing Firm?

ATAK Interactive

In today's competitive business landscape, B2B marketing firms play an important role in helping companies thrive. But what exactly are these firms? In this blog, we'll explore the benefits of hiring a B2B marketing firm and how it can positively impact your business.

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Four Forgotten Benefits of Hiring a B2B Marketing Firm

Launch Marketing

With each new year and sometimes each new meeting, ideas abound with initiatives that just might make the difference when it comes to one’s B2B marketing efforts. There are a myriad of reasons that you may want to hire a marketing firm to take on aspects of your B2B marketing efforts for your company or a new product or service.

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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

Are your email boxes overflowing with information extolling the benefits of, and promoting, AI tools? Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. Mine sure is! Reducing costs is only one side of the coin.

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Key Benefits of Outsourcing Marketing to a B2B Marketing Firm

Launch Marketing

Marketing plays a large part in making it happen. For many B2B businesses, the question comes down to, “Do we outsource our marketing to a B2B marketing agency or do we make an internal hire?” Every business has a need for marketing, some at a larger scale than others, but there is a need in all businesses.

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How to Do an Efficiency Audit on Your B2B Company

Webbiquity

Every business-to-business (B2B) organization needs to make the most of limited time and resources. How large is the B2B market? External—Conducted by an outside firm. An outside firm offers a neutral position and looks only at what works best for the profitability and longevity of your brand. Create a Framework.

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How to Grow Your B2B Firm by Making Every Employee a Sales Rep

Marketing Craftmanship

Providing all employees with basic marketing and sales skills can help your B2B firm to grow and succeed. Many B2B firms – in legal, accounting, technology, financial services and consulting disciplines – employ at least one rainmaker, typically a founding member, who brings in the lion’s share of new business.

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How to Prepare to Hire Again After the COVID-19 Outbreak

Webbiquity

More than four our of five firms—(81%) of businesses —believe that COVID-19 will change their operations for the long term. Businesses should consider the following tips to prepare to hire after the COVID-19 pandemic. . A recruitment strategy that focuses on external hires is costlier and riskier than an internally-focused initiative.