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From Selling with Empathy to Compassionate Urgency: Sales Leader Focus Areas This Week

Heinz Marketing

In other words, despite the health conditions which we largely do not control, it’s time for businesses to decide how they are going to move forward. And most importantly, how to prepare for the rebound and return of normal(ish) business conditions. More creative payment terms? Lite versions of the product?

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Embrace Uncertainty and Change

Biznology

Finally, we get a robust vision of future communication tech or “multidimensional collaboratories” (I don’t make these words up), as well as a look into how Dropbox and Gitlab are imagining the future of work and what that may portend for other companies. ” GitLab’s radical vision for the future of work.

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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions.

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What Should Be First on Your Company’s AI Agenda?

Salesforce Marketing Cloud

he was met with so many barriers, including computing limitations and cost. Now, there’s been such an explosion of AI offerings that 94% of business leaders see AI as essential to their work. AI in its current state, with its myriad uses and capabilities, lends itself perfectly to my team’s advisory work. Is it protected?”

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B2B Reads: Avoid Pitfalls, Sell More By Saying Less, & Best 4-Letter Words

Heinz Marketing

Here are four conditions that we and our customers must meet to maximize the probability that the buying effort is real and can end successfully. And b-to-b is rapidly catching up in terms of customer focus, creative innovation and digital savviness. Managing stress at work is difficult even in the best of times.

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3 Ways To Build a Workplace That’s Accessible to All

Salesforce Marketing Cloud

Learn how to use data to inform your DEI work Create a culture that embraces diversity, fosters innovation, and paves the way for long-term success. I’ve had executives say to me, ‘I’m really proud of some of the work I’ve done, but I don’t know how to do disability inclusion. Read on for our tips.

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The Entrepreneur Interview Series #20: Lewis Werner, Quill Security Technology

Webbiquity

That’s because they are static, inflexible snapshots in time that lose relevance as soon as conditions change. They can finally prove the value of their work in business terms and sit at the C-suite table with defensible ROI metrics. Webbiquity: What inspired you to work on a solution to this particular problem?