SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. 20 email marketing campaigns that you can learn from Evernote offer email This email from Evernote was received 3 days after they introduced the 40% discount offer for new users.

Email Marketing 253

Email Marketing Campaigns Examples Enterprise Management 253

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Establishing distinct goals will shape your tactics and metrics for success.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

SalesIntel

JUNE 22, 2023

In sales and marketing, having access to accurate and comprehensive data is crucial for success. Not per month, but a limited trial of their service. Customer support is entirely self-service and limited to sifting through knowledge base articles or waiting on an email response to your question.

Pricing 52

Pricing Price Ideal Customer Profiles Enterprise Management 52

DivvyHQ

SEPTEMBER 17, 2018

For anyone who’s ever been a Star Trek fan, the USS Enterprise is iconic. The name “Enterprise” is fitting from a business perspective, because these hulking ships are populated by hundreds of crewmembers who must work in unison to achieve ambitious goals. Aligning Your Stars: How to Tighten Enterprise Content Collaboration.

Enterprise Management 40

Enterprise Management Content Barriers Distribution 40

Content Standard

MARCH 21, 2022

It’s no wonder personalization is one of the hottest topics in digital marketing. Citrix offers an example of marketing personalization to inspire B2B personalization initiatives. General marketing personalization goals include driving revenue, increasing conversion rates, and improving customer loyalty.

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

SmartBrief - Marketing

SEPTEMBER 29, 2023

National Women’s Small Business Month in October is an opportunity to honor and empower women-owned enterprises and leaders. Claire Darley is an inspiring role model for women in leadership as Adobe SVP Digital Media Sales & Customer Support Worldwide, as well as interim President of Adobe Japan across all lines of business.

Effectiveness 52

Effectiveness Lead Ranking Small Business Marketing Peer-to-peer 52

B2BMarketing.net

FEBRUARY 8, 2024

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. We provide this unique grid below, as Didier created it and presented it at Ignite, and detail each of its individual recommendations and features. A tall order, CMO, a high bar set right upfront.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

LeanData

JANUARY 11, 2017

But “fun” isn’t a word that most Sales Operations professionals normally associate with purchasing technology solutions. It’s a long and complicated process, not to mention hard work. There’s a huge time commitment involved when exploring products and evaluating vendors. The tactic allows Maxey to get what she wanted.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Barriers 40

LeanData

JANUARY 11, 2017

But “fun” isn’t a word that most Sales Operations professionals normally associate with purchasing technology solutions. It’s a long and complicated process, not to mention hard work. There’s a huge time commitment involved when exploring products and evaluating vendors. The tactic allows Maxey to get what she wanted.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Barriers 40

LeanData

JANUARY 11, 2017

But “fun” isn’t a word that most Sales Operations professionals normally associate with purchasing technology solutions. It’s a long and complicated process, not to mention hard work. There’s a huge time commitment involved when exploring products and evaluating vendors. The tactic allows Maxey to get what she wanted.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Barriers 40

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Vertical competition presents a greater strategic threat than horizontal competition.

Marketing AI 86

Marketing AI Enterprise Management Work Management Marketing Management 86

Integrated B2B

FEBRUARY 18, 2020

Since starting down the ABM track ourselves, we’ve presented the concept and workings of ABM to top management and sales and marketing leaders on many occasions. One comment we often hear early in our presentations, usually from salespeople, goes something like this: “In many ways, we’ve been doing ABM since forever.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Work Management 52

Marketing Insider Group

JUNE 30, 2020

For marketers, that is most often reflected in a sense of increased alignment with Sales, a typical internal stakeholder and a main source of external requests for marketers. How would you describe the typical relationship between Sales & Marketing within an organization? What works well? What doesn’t?

Enterprise Management 197

Enterprise Management Work Management Planning Marketing Management 197

Ambal's Amusings

AUGUST 5, 2010

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Edwards Enterprise Software (now a division of Oracle Corporation). Jonathan Kantor's Tip. Jonathan Kantor's Tip.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

SpotMe Blog

JUNE 29, 2022

Hybrid events will continue to play a huge role in the enterprise event industry going forward, and your company can’t afford to miss out on the opportunities they’ll present. Why should enterprise companies host a hybrid event? Hybrid events are the future — especially for enterprise companies. What is a hybrid event?

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

ATAK Interactive

JULY 27, 2017

The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

ATAK Interactive

JULY 27, 2017

The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. In fact, there already is a growing recognition that they are instrumental in driving success as organizations increasingly rely on a data-driven process to increase revenue. “It

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

Aberdeen

JUNE 20, 2018

Why do so many BI software companies choose this path? The positioning map below reflects our analysis (June, 2018) of the messaging found on websites of BI vendors. As you can plainly see, the bulk of vendors are clumped around the “Insights” axis. Here we have boiled down the stated positioning to its core concept.

Positioning 40

Positioning Enterprise Management Marketing Management Forrester 40

Hubspot

DECEMBER 10, 2018

Removing Barriers and Distance. Now, that distance is one of the most compelling points in the case for VR: to remove barriers and distance between friends, family, and colleagues. but also, what information do they actually process?" Here's what the experts have to say. after growing up overseas. The Case for Data.

Enterprise Management 73

Enterprise Management Business Barriers Eye-Tracking 73

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. In fact, there already is a growing recognition that they are instrumental in driving success as organizations increasingly rely on a data-driven process to increase revenue. “It

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. In fact, there already is a growing recognition that they are instrumental in driving success as organizations increasingly rely on a data-driven process to increase revenue. “It

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. In fact, there already is a growing recognition that they are instrumental in driving success as organizations increasingly rely on a data-driven process to increase revenue. “It

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

ATAK Interactive

JULY 27, 2017

The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2019 so far: 1.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60

ATAK Interactive

JULY 27, 2017

The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60

ATAK Interactive

JULY 27, 2017

The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60

Webbiquity

SEPTEMBER 9, 2014

marketing and HR). The fundamental barrier to embracing a social business strategy seems to come down to one word: fear. Social media amplification is like any other business process: test, measure, improve, repeat. Employees intentionally wasting work time are a sign of poor hiring, poor motivation, and/or poor management.

Business 100

Business Enterprise Management Paid Search Agency Social Media 100

Martech

NOVEMBER 15, 2021

When I started as an industry analyst 20 years ago covering the web content and experience management (WCM) market, I marveled at the plethora and diversity of vendor start-ups. The market will consolidate, so you need to pick winners.” Enterprise WCM buyers can chose across a complexity spectrum.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Vendors 113

The ROI Guy

NOVEMBER 14, 2012

The bottom-line: Is your sales and marketing ready for this Teutonic shift in IT purchase decision-making? Cloud Computing – where the business procure their own infrastructure, platforms and software as a service. BYOD - users purchasing their own work tablets, laptops and other devices. Are You Ready?

Gartner 40

Gartner Enterprise Management Spending Work Management 40

Marketing Insider Group

MARCH 4, 2020

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Major ad agencies still control the purse strings for these enterprises’ ad spend. Enterprise Companies Often Struggle with Effective Content Marketing. The result?

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

Televerde

NOVEMBER 27, 2018

What we do at Televerde goes beyond traditional CSR (corporate social responsibility) activities like environmental stewardship, philanthropy, cause marketing, etc. It’s a problem that needs to be solved for all of us, and doing so begins with solutions built on empathy, education and empowerment. They shine!

Lead Ranking 74

Lead Ranking Advertising Agencies Paid Search Agency Enterprise Management 74

flux.la

AUGUST 11, 2020

Social communities transcending geographic barriers are crossed continuously, with people from different countries and continents networking for common interests. Customers can learn where to find services they need, and businesses can identify where their target groups hangout and work to infiltrate those sites.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Hubspot

OCTOBER 31, 2017

Again, this push helps to ensure that the user is actively using the streaming service, and therefore continuously reminded of the value. This email serves as a great example of how to use a contact's search behavior to re-engage them with your company, and hopefully move them closer to a sale. 6) The Bowery Presents.

Personalization 101

Personalization Examples Hubspot Amazon 101

Televerde

NOVEMBER 27, 2018

What we do at Televerde goes beyond traditional CSR (corporate social responsibility) activities like environmental stewardship, philanthropy, cause marketing, etc. It’s a problem that needs to be solved for all of us, and doing so begins with solutions built on empathy, education and empowerment. They shine!

Lead Ranking 60

Lead Ranking Advertising Agencies Paid Search Agency Enterprise Management 60

Single Grain

APRIL 1, 2020

More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. The way your business development or sales team handles a prospect afterwards. Email marketing. Leads are the name of the game.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process).

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62