NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Banner ads/enewsletter sponsorships. Pure lead generation. Here’s the difference.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Banner ads/enewsletter sponsorships. Pure lead generation. Here’s the difference.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

LeadSloth

AUGUST 11, 2009

Jep: How would you describe the unique benefits of Paid Search in the entire spectrum of options that B2B marketing managers have to promote their products (such as banner ads, list rentals, telemarketing, etc.)? Jep: What are you tips for creating effective landing pages and/or microsites? do you find most effective?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

NuSpark Consulting

MARCH 9, 2013

These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). You can measure back links from SEO, guest blog links, social media sites, banner ads on enewsletters or websites, etc. Keyword Conversions- SEO.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

The Point

JUNE 1, 2010

Our games are not banners and clicks. Increase traffic, “stickiness” and repeat visits for a campaign microsite. HS: Can games be a fit for B2B marketers? What are some success stories in B2B? Absolutely. However, it’s critical to view games as both content and advertising.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Power a Brand Hub or Microsite Brands are increasingly growing more frustrated with their own blogs.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Power a Brand Hub or Microsite Brands are increasingly growing more frustrated with their own blogs.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Adobe Experience Cloud Blog

JULY 8, 2014

When goals are scored, VW’s digital banners (featuring VW GTI’s in colors to match the country that scored) pop up. Hyundai : Built its microsite, BecauseFutbol.com, on Tumblr. Instead of the familiar cry of “Gooooooooooooal” you hear “Goooooooooolf.”. Social Media.

Paid Search Agency 48

Paid Search Agency Microsite Television marketing Thought Leadership 48

Customer Experience Matrix

JANUARY 31, 2010

Users can build HTML emails, Web pages and multi-page microsites. The marketing operations module adds $2,500 per month and other modules such as social media, banner ads, Web analytics and Web alerts add $1,500 each. Trigger campaigns execute immediately when a new lead is added to their group, allowing real-time interactions.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Hubspot

MAY 1, 2017

To answer, customers were redirected to a microsite where they would fill in responses, as well as the email address of the person they wanted to travel with. put its advertising budget to work, using cookies [with the user's permission] so the traveler’s friend would see banners across the web, suggesting the perfect Christmas gift."

Personalization 101

Personalization Brand Identity Branding Planning 101

Marketing Insider Group

JANUARY 28, 2015

To be clear, I do not recommend using banners as a significant source to drive traffic to any content marketing effort. Finally, Rent the Runway launched a microsite dedicated to its user-generated content. Finally, you should test paid social in the channels used by your audience. Twitter, Facebook, Linkedin, etc.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. Agencies took on the big campaign work—TV commercials, out-of-home advertising, print, media buys, etc. Meanwhile, the in-house team tackled anything that required an intimate and technical knowledge of the brand.

Advertising Agencies 217

Advertising Agencies Paid Search Agency Top of Funnel Work Management 217

Webbiquity

JULY 10, 2018

There are also many special-purpose tools for unique tasks like determining what theme and plugins are used on a WordPress site ( WPThemeDetector ); designing banner images ( Power Banner ); and installing countdown timers ( Countdown Monkey ). WordPress Plugins. YouTube video rank tracking (monitor keyword rank for your videos, too).

Paid Content 213

Paid Content CMS Development Design Optimization 213

WebMarketCentral

DECEMBER 6, 2007

This is really the "meat" of the plan, the action items. That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Customer Experience Matrix

MARCH 25, 2012

The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails. I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

SnapApp

AUGUST 9, 2017

The average person sees around 1,700 banner ads per month. It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite. In 2013, 84% of all email was spam. What do these numbers add up to?

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Webbiquity

OCTOBER 29, 2012

Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic). Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Conductor

MARCH 26, 2020

The platform is good for graphic designers and marketers to quickly create interactive graphics, eBooks, infographics, microsites, lookbooks, and more without needing to write a line of code. Just enter your website URL and you will be guided about how to go about making display ads, announcement banners,and much more.

Marketing Analytics Tools 64

Marketing Analytics Tools Budget Programs Work Management Marketing Management 64

Buffer

JUNE 14, 2022

musicians, coaches, NFTs, pets, and loads more) New blocks (Spotify, Images Grid with Links) Statistics Auto-save (We released early without this and it was not a pleasant experience for early adopters) Multiple banner styles And there's even more we haven't mentioned.

Transparency 79

Transparency Product Paid Search Agency CAN-SPAM 79

Biznology

NOVEMBER 29, 2011

I have put together a microsite that puts the issue of homelessness in perspective and also uses Miriam’s Kitchen, the kitchen where I volunteer, as a model for addressing homelessness and untreated mental illness in the US capital city. Now, on to the meat of the pitch.

Blogger 80

Blogger Domain Outreach Microsite 80

ClearVoice

JUNE 20, 2019

Because these awards are so established, that means you have a bouquet of categories to consider, including: Brand & Corporate Identity, Banners & Rich Media Advertising, User Experience, Film / Video, Copywriting, Microsites, Websites, and even Virtual/Augmented Reality. Entry Cost: $525 – $1,150.

Advertising Agencies 83

Advertising Agencies Paid Search Agency Ad Agencies Brand Identity 83

Biznology

DECEMBER 6, 2011

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. The Banner. The banner is simply a quick, attractive, “splash.”

Social Media 80

Social Media Media Blogger Banners 80

Vidyard

MAY 3, 2015

Paid banner? There are many characteristics about your site visitors you can get insights on, including things like: The traffic source that referred the visitor to your page (Social? 3rd party blog post?) The type of visitor (Returning? Registered?)

Video Marketing 51

Video Marketing Marketing Websites Top of Funnel Marketing Analytics Tools 51

ClearVoice

NOVEMBER 27, 2019

Along the way I’ve worked with hundreds of content creators, including editors, writers, designers, producers, artists, animators, product managers, user experience experts, videographers, actors, public relations reps, media managers, and (soon) singers.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Hubspot

SEPTEMBER 17, 2012

Multi-billion dollar giants such as Adobe, IBM, and Oracle are hungrily gobbling up acquisitions behind them, striving to mash disparate products together under a common banner. This is a guest post written by Scott Brinker, the co-founder and CTO of ion interactive , a provider of advanced landing page and microsite marketing software.

Marketing Budget 28

Marketing Budget Budget Programs Planning Paid Search Agency 28

ClearVoice

JULY 12, 2022

Example: Jack in the Box has picked up on McDonald’s broken ice cream machine problems and contracted to run banner ads throughout the month of March on McBroken.com — a site that helps customers know if their local McDonald’s ice cream machine is operational. Marketing with maps can allow brands to do both.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

PathFactory

SEPTEMBER 19, 2018

We use Sigstr banners in employee email signatures that link to microsites with curated Content Tracks we build using PathFactory. We ensure our emails are part of larger drip campaigns and nurture strategies. We’re fully leveraging email engagement to further the conversation as well.

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Click Rate 40

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. With 500 million members and counting, Facebook turns that equation on its head.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. With 500 million members and counting, Facebook turns that equation on its head.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

DECEMBER 30, 2015

Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app. News Releases and Pitches. Ads, Billboards, and Remarketing.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app. News Releases and Pitches. Ads, Billboards, and Remarketing.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168