The Point
JUNE 1, 2010
HS: Can games be a fit for B2B marketers? Our games are not banners and clicks. Also, games are best viewed not as a standalone medium but rather as a complementary tactic to your other marketing efforts. Increase traffic, “stickiness” and repeat visits for a campaign microsite. What are some success stories in B2B?
Customer Experience Matrix
JANUARY 31, 2010
Users can build HTML emails, Web pages and multi-page microsites. The starting level is about $4,000 per month, which includes the core marketing features for ten users and up to 100,000 contacts or 250,000 emails. Trigger campaigns execute immediately when a new lead is added to their group, allowing real-time interactions.
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