Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. The variety of content brands need has increased exponentially—social video, animated explainers, blog posts, data visualizations, video case studies, interactive tools, white papers, infographics, and more.

Advertising Agencies 185

Advertising Agencies Paid Search Agency Top of Funnel Work Management 185

WebMarketCentral

DECEMBER 6, 2007

That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

SnapApp

AUGUST 9, 2017

The average person sees around 1,700 banner ads per month. It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite. This explainer video from Dropbox Paper is another great example.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Webbiquity

OCTOBER 29, 2012

Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic). Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Biznology

DECEMBER 6, 2011

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. The Banner. The banner is simply a quick, attractive, “splash.”

Social Media 80

Social Media Media Blogger Banners 80

ClearVoice

NOVEMBER 27, 2019

Along the way I’ve worked with hundreds of content creators, including editors, writers, designers, producers, artists, animators, product managers, user experience experts, videographers, actors, public relations reps, media managers, and (soon) singers.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

ClearVoice

JULY 12, 2022

Example: Jack in the Box has picked up on McDonald’s broken ice cream machine problems and contracted to run banner ads throughout the month of March on McBroken.com — a site that helps customers know if their local McDonald’s ice cream machine is operational. Marketing with maps can allow brands to do both.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Convince & Convert

DECEMBER 30, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Microsites. Listicle Summaries.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Microsites. Listicle Summaries.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168