WebMarketCentral

FEBRUARY 25, 2008

Practical Guide to Website Key Performance Indicators (KPI's) by Search Engine Journal Writer Julie Mason details the key website performance indicators that "help you measure the effectiveness of your website with quantifiable and actionable results," including page views per visit, visits per lead and cost per lead.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

JULY 30, 2009

Responding in a helpful, non-salesy way through social media can not only get you a deal you may have otherwise missed but also enhance the image and credibility of your company within the individual prospect's circle of influence. Your company fails to respond to a general industry question which could have led to a sale.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

SEPTEMBER 8, 2008

This doesn't surprise me because blogging is an excellent way to manage PR, offer technical support as well as interact with users," Manoj Jasra provides six helpful tactics for improving SEO results for blog including interlinking of top posts and establishing relationships with other bloggers.

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

NOVEMBER 5, 2007

mobileStorm offers products and services that help any size organization—from small businesses to Global 2000 enterprises—quickly, easily and reliably create, deliver and analyze successful email marketing, mobile marketing, voice, fax, and rss marketing campaigns. WMC: How do you market and promote your business?

Enterprise Management 20

Enterprise Management Paid Search Agency Work Management Marketing Budget 20

WebMarketCentral

DECEMBER 18, 2008

How do you maximize the return on the investment you've made not only in producing valuable white papers and other content, but also in driving traffic to it through search engine advertising, email marketing, banner ads and other media? product sheets and case studies).

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

DECEMBER 8, 2008

someone from IBM visits your site; that's great, but it would helpful to know whether the visit came from Armonk or from one of IBM's hundreds of other office locations). And again, if the used properly, they can be helpful in engaging site visitors who perhaps aren't quite ready to become a "lead."

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

SEPTEMBER 24, 2005

Farrakh Azhar (FA): I began my professional experience as a businessman, helping the family-business in Import/Export, Retail and Manufacturing. I also helped the bank build a Customer Relationship Management (CRM) team, service level management team, and a procurement team. How can I help?" I am the Web site greeter.

Work Management 20

Work Management Marketing Management SEM Allocation 20

WebMarketCentral

SEPTEMBER 24, 2009

. #3: Google AdWords Average CTR and Best Practices , September 20, 2007 Hard numbers to help benchmark the performance of Google AdWords campaigns is hard to come by, which explains the popularity of this post. Typical CTRs for banner ads remain in the 0.15% to 0.3% range, with a typical conversion rate of around 2.8%. #2:

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

WebMarketCentral

OCTOBER 8, 2008

Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. The quality of the leads tends to improve as more targeted media are used.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

MAY 29, 2008

Alltop displays the five most recent feeds for each source site; mousing over a headline pops up a small preview window of the content to help you decide if you want to click through and read the whole story.

Buzz 20

Buzz Aggregators Tagging Banners 20

WebMarketCentral

OCTOBER 21, 2009

It enables designers build anything from simple Flash banners to a sophisticated widgets with multiple media types, feeds and sharing options by dragging different media types onto a canvas and controlling effects.

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20

WebMarketCentral

OCTOBER 26, 2007

In his words, "everyone's intrigued; but very few are yet investing much of their budget with the help of a professional SEO firm." These tactics beat PR, direct mail, offline advertising and online banners. Bill notes the gap between high interest in search marketing and the low actual adoption.

Search Marketing 20

Search Marketing SEM Planning PPC 20

WebMarketCentral

SEPTEMBER 14, 2009

Need a tool to help you collaborate with colleagues online? Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? How about one to automatically create animated GIFs?

Tools 20

Tools Best Practices Web 2.0 Adwords 20

WebMarketCentral

JANUARY 22, 2008

In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20

WebMarketCentral

DECEMBER 4, 2008

What type of online advertising is growing while banners and PPC ads flatline? Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. Which blogs do reporters read?

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20