NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. By doing so, you’ll realize that each tactics has its own accompanying content strategy.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. By doing so, you’ll realize that each tactics has its own accompanying content strategy.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Porch Group Media

OCTOBER 13, 2020

SmarterHQ 74% of customers feel frustrated when website content is not personalized. Instapage 47% of consumers check Amazon if the brand they’re shopping with doesn’t provide product suggestions that are relevant. – CMO by Adobe 42% of consumers are annoyed when content isn’t personalized. – Epsilon 90% of U.S.

Personalization 64

Personalization Banner Ads Touchpoints CMO 64

NuSpark Consulting

SEPTEMBER 9, 2012

When audiences visit your website or landing pages, there’s a huge opportunity to send display banners to prospects that abandon carts or fail to convert with another enticing message. You can find interested customers, such as sports enthusiasts, and show them relevant ads as they browse sites across the Google Display Network.

Display 100

Display Advertisements Advertising Lead Ranking 100

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. The idea here is to bring them back with an offer or alternative content.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. The idea here is to bring them back with an offer or alternative content.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

Content4Demand

FEBRUARY 9, 2021

Well, I’m here to tell you that when you invest in a podcasting strategy and develop a consistent calendar, you give your team a wealth of new content and insights that you can reuse in the long term. Others will want to get a quick idea of the content to make sure it’s relevant. This also helps you from an SEO perspective.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Porch Group Media

JUNE 3, 2021

Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. In fact, email outperformed SMS by 92% and banner ads by over 39%. Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. Email Marketing.

Multi-Channel 64

Multi-Channel Paid Search Agency Banner Ads Marketing & Strategy 64

Porch Group Media

APRIL 6, 2021

SmarterHQ 74% of customers feel frustrated when website content is not personalized. Instapage 47% of consumers check Amazon if the brand they’re shopping with doesn’t provide product suggestions that are relevant. – CMO by Adobe 42% of consumers are annoyed when content isn’t personalized. – Epsilon 90% of U.S.

Personalization 59

Personalization Branding Brand Identity Paid Search Agency 59

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

NuSpark Consulting

SEPTEMBER 14, 2015

Conversion optimization is the art and science of updating a website’s content, navigation, and technical aspects to increase engagement and inquiries (or “conversions”). That means your website story needs to be convincing; the content and proof points must be relevant to the prospect. Gated White Papers, eBooks, and Guides.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

PureB2B

NOVEMBER 26, 2019

Images and Video Content. Video and image content will engage users and entice them to learn more. If banner ads and affiliates are just supplemental revenue for your website, make sure they are not prominently displayed on your landing page. In B2Bs constantly evolving market a page full of plain text will not suffice.

Landing Pages 62

Landing Pages Top of Funnel Conversion Lead Scoring 62

PureB2B

NOVEMBER 26, 2019

Images and Video Content. Video and image content will engage users and entice them to learn more. If banner ads and affiliates are just supplemental revenue for your website, make sure they are not prominently displayed on your landing page. In B2Bs constantly evolving market a page full of plain text will not suffice.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

markempa

APRIL 1, 2013

But, here’s the rub: It’s going to take time, effort and content to reach that point. (If If you have heard the term “content” tossed around in marketing, but aren’t quite sure what it is, it’s just a fancy term for information. Content could be anything from a link to a newspaper article, to a blog post. Keep it current.

Lead Generation 120

Lead Generation Linkedin Generation Lead Scoring 120

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. One of my favorites is a content-centric approach. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Subscribe to the comments for this post? Seed this on Newsvine. Add this to Mister Wong.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Chris Koch

SEPTEMBER 17, 2010

Marketers, meanwhile, didn’t have a wall, so they filled their content with self-aggrandizing references to their own products and services that pissed off readers and sent them to other sources for advice. And they’re linking this content to their social media management strategies. A new way to make idea marketing relevant.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

NuSpark Consulting

JANUARY 16, 2012

So even if you have a Website, videos, webinars, a blog and white papers, you should continuously ask if what you are saying is being understood, leaving an impression and making a difference. Instead, you control the timing, rhythm, distribution channels and content of all your messaging. If it isn’t, it’s time to adjust.

Banner Ads 100

Banner Ads Marketing Management Press Banners 100

WriteSpark

MARCH 26, 2009

The launch of a new product typically requires numerous types of print and online content, everything from a multi-page glossy brochure to a three-inch Web banner ad. In some markets, these differences are substantial enough to require a completely new set of materials--especially brochures, white papers, and customer success stories.

Comparison 120

Comparison Copywriting Banner Ads Press 120

SmartBug Media

MARCH 25, 2020

Registration offers the perfect opportunity to capture lead data that your sales team can use to deliver relevant, personalized content for weeks and years to come. Deciding on Webinar Content. Writing an hour’s worth of speaking content from scratch can be incredibly time-consuming. Finding Webinar Speakers.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

chiefmartech

MAY 27, 2016

This story starts with a post I read by Dave Gerhardt , the head of marketing at Drift , which I had seen circulating on Twitter, stirring the content marketing pot: Why We’re Throwing Out All Of Our Lead Forms And Making Content Free. So they decided to do it: they nixed all gating forms to all marketing content.

Top of Funnel 45

Top of Funnel Content Marketing Work Management Marketing Management 45

NuSpark Consulting

NOVEMBER 30, 2011

Only instead of keeping your white shirt from turning blue, these piles set the stage for a range of marketing and sales activities – from personalizing outbound content, to prioritizing sales resources, to predicting whether a particular lead will turn into an honest-to-goodness paying customer. Not unlike what you do on laundry day.

Segmentation 100

Segmentation Work Management Marketing Management Paid Search Agency 100

Industrial Marketing Today

JULY 7, 2011

You will find little evidence of best practices in content marketing – relevant, valuable and compelling content for customers. In other words, the online content is very product-centric. or better known as just Grainger, is one industrial distributor that has embraced content marketing in a very big way.

Enterprise Management 60

Enterprise Management Effectiveness Content Marketing Marketing Management 60

Unbounce

MAY 15, 2019

Maybe a green banner ad drives to a purple landing page. Assets that don’t align can lower your ad relevance and landing page experience, which affects your Quality Score and can raise your cost-per-clicks. According to a LinkedIn study, in fact, more than 80% of tech buyers skip downloading gated content.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Moz

JANUARY 22, 2019

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. This content should impress them enough that they fill out a form showing interest by giving you their email. Blogging Let’s say Directive wants to create lead generation content.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Heinz Marketing

FEBRUARY 19, 2018

Would love to kind of hear from you, your perspective on storytelling, on radio and audio as a marketing channel, and why is it still so relevant? Why are we writing white papers and PowerPoints, and big presentations that you can’t read on a three inch screen? I mean, I remember when banner ads first came out.

Top of Funnel 52

Top of Funnel Banner Ads Paid Search Agency Banners 52

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Belkins

SEPTEMBER 20, 2019

your decision-maker) and craft a unique value proposition that would be relevant to the interests of the company. This is where your B2B content strategy comes into play. You must be sure that your prospects’ inquiries will be fully covered by compelling, informative content that highlights your content from every angle.

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

Bluetext

JULY 16, 2021

Ideally, you should already be thinking about this during the messaging and positioning phase and should have an idea of what’s overlapping, what’re the new capabilities that need to be accounted for, and write new content for? How does this affect the website’s sitemap, content, and user journey? Keep It All Going.

Branding 26

Branding Brand Identity Work Management Marketing Analytics Tools 26

Adobe Experience Cloud Blog

DECEMBER 4, 2009

Example: Read the new Marketo Lead Nurturing White Paper. Contextual links - Use links highly relevant to the content, with the most important and relevant links at the top of the email, also linking to the appropriate product pages, promotion or thought leadership. URLs should match the content being offered.

Phishing 48

Phishing Practices Best Practices Privacy Policies 48

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

PureB2B

AUGUST 3, 2016

Sure, there’s software that can pull content off the internet for you. Which means that you’re likely to end up with sub-par or duplicate content which can come off as spammy. When you produce insightful content on a regular basis, you demonstrate industry expertise. Quality content attracts the right audience.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

The ROI Guy

OCTOBER 11, 2010

Too often we see marketers invest in campaigns without having the right underlying foundational investments in operations, technology or content. navigation, placement of content, imagery, etc.) Basically, content marketing is the art of communicating with your customers and prospects without selling.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. why you the best at it. WordPress Plugins.

Paid Content 212

Paid Content CMS Development Design Optimization 212

ClearVoice

AUGUST 14, 2023

Content marketing channels now offer businesses more platforms than ever. This creates opportunities to offer valuable content. Capturing qualified leads by including relevant call-to-action (CTA) elements in posts. Improving your website’s search engine ranking by optimizing your posts with relevant keywords.

Promotion 52

Promotion Work Management Marketing Management Content Marketing 52