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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Multiple targeting options (e.g.

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10 Must-Try Tactics for B2B Blog Optimization

KoMarketing Associates

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Add Cross-Links. What exactly does this entail?

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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently

The year is 1994, and people are excited about— checks notes —banner ads. “We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner ads, told Fast Company. percent for banner ads these days—and most of those clicks are accidental. No, seriously.

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Do Blog Posts Actually Lead to Purchases [New Data]

Hubspot

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101
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3 Tips to Designing Blog Pages to Capture Leads

NuSpark Consulting

If you’re doing content marketing right, you’re creating lots of relevant, quality content in the form of blog posts. Every blog should have a subscribe form.[/caption]This You should always add a blog or newsletter subscribe form to your post page. I Don’t Have Time for a Newsletter and a Blog. Add a Subscribe Form.

Design 0
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17 of the Best Examples of Beautiful Blog Design

Hubspot

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Beautiful Blog Examples to Inspire You. Check 'em out, below. Help Scout.

Design 101
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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

Event’s Homepage Logo or Banner Placement: Feature the sponsors’ logo or banner on the homepage or login page of your virtual event platform or mobile event app. The videos can also be an external resource with links and previews available on your platform. Track mentions on websites, blogs, social networks, etc.