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How to Build a Digital Product Brand That Lasts

Webbiquity

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Make updating your site part of your routine to keep clients engaged and informed. Create Value for Your Audience.

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Innovative Affiliate Marketing Tactics for E-commerce Businesses

Valasys

Don’t just partner with generic “lifestyle” bloggers. Send updated banner ads, text links, product shots and landing pages. For example, eBay routinely tests at least 3 ad variations with affiliates to see what imagery and messaging performs best. Their followers likely won’t convert as well.

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How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours

Hubspot

Let's say you're a food blogger who sells cookbooks. Customer A sees and clicks on your banner ad, visits your blog, reads an article, signs up for your newsletter, gets a discount email, and purchases a cookbook. High-traffic pages hold a plethora of useful information. What information is resonating with people?

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Why you should consider centralizing your search keyword lists

Biznology

Advertising copywriters need the right keywords to create ad copy that resonates with their audiences. And bloggers , of course, need to know what words their audiences use to describe their pain points. IBM’s audience doesn’t gear its information needs around an event and campaign schedule.

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A 3 Step Process to Make Social Media Produce Sales

ViewPoint

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Research funded by an ad agency that sells banner ads? He blogs at [link].

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Digital Advertising Glossary: The A-Z Beginner’s Guide

Outbrain

Since the very first online banner ad , published in 1994, digital or online advertising has become something of a behemoth. When a blogger or website owner promotes ads for an advertiser on their site, this is called affiliate advertising. Banner Ads. The first banner ad appeared in 1994.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. HubSpot last week released the Marketing Data Box , a 3.4 Content aggregation ?). Email is the #2 priority.