What do gates have to do with content? A guide to paid, earned, owned and shared media
Integrated B2B
NOVEMBER 7, 2019
Promoting your B2B brand, its products and services is an essential part of successfully marketing yourself. But it can be tricky to navigate the multiple media types and with a lot of marketing jargon flying around. What is the difference between paid, earned, owned, shared media? Paid media.
Let's personalize your content