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What do gates have to do with content? A guide to paid, earned, owned and shared media

Integrated B2B

Promoting your B2B brand, its products and services is an essential part of successfully marketing yourself. But it can be tricky to navigate the multiple media types and with a lot of marketing jargon flying around. What is the difference between paid, earned, owned, shared media? Paid media.

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Why you should consider centralizing your search keyword lists

Biznology

Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides. I could tell you how that works.

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Digital Advertising Glossary: The A-Z Beginner’s Guide

Outbrain

What is advertising? From the Latin for advertere , which means ‘turn towards’, advertising is the paid dissemination of a message for the purpose of promotion or selling of a product, service or idea. In 2017 , global spending on paid advertising was forecast to reach $584 billion. Affiliate Advertising.

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Innovative Affiliate Marketing Tactics for E-commerce Businesses

Valasys

Affiliate marketing generates over 25% of total online retail sales , and nearly 80% of brands now have an affiliate program. Get Specific with Niche Affiliates Mass marketing rarely converts well through affiliate partnerships. Don’t just partner with generic “lifestyle” bloggers.

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How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours

Hubspot

Understanding how people flow through your conversion funnel is essential to being an effective marketer or salesperson because it helps you engage leads, answer questions about your business, and address concerns. Let's say you're a food blogger who sells cookbooks. Here's how your customers' journeys can differ.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

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Affiliate Summit West 2020: All the Key Takeaways

Outbrain

Launched in 2003, Affiliate Summit runs the biggest performance marketing events in the world. Attendees can expect to network and learn from top companies and key decision-makers from the affiliate marketing industry. Emotion helps to connect users to your brand and to your product in a way that a text ad can never compete with.