Marketing Insider Group

MARCH 13, 2023

Most Consistent: Oberer Homes Oberer Homes, one of Ohio’s best real-estate companies and semi-custom home builders, takes the cake when it comes to consistency. There was just one problem: they didn’t have the bandwidth to create new content consistently. That’s where Marketing Insider Group comes in.

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

SmartBug Media

NOVEMBER 21, 2019

While the importance of retaining an existing customer is widely known, many marketing, client fulfillment, and sales teams miss out on the opportunity to upsell. Here are three effective ways to drive product upsells using marketing automation: 1. Use Lead Nurture to Sell Additional Products/Upgrades.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Product 69

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more.

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

Sprout Social

OCTOBER 4, 2023

How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. This strategy uses customer care questions to inform content, and vice versa.

Tagging 122

Tagging Marketing Strategy Marketing & Strategy Planning 122

Content Standard

APRIL 16, 2024

Marketers producing AI-generated content at scale risk publishing low-quality content that damages their brand reputation and search authority scores. While content optimized for broad keywords might rank well, it often attracts the wrong kind of traffic—users who aren’t your ideal customers.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Conductor

MAY 2, 2022

For 2022, marketers say one of the biggest hurdles for organic teams is bandwidth constraints. Easing bandwidth issues and helping marketers turn their to-do lists into done lists is the driving force behind Conductor’s Marketplace. A product-driven Marketplace experience built for efficiency and productivity.

Work Management 78

Work Management Marketing Budget Marketing Management Demand 78

Tiecas

APRIL 14, 2024

GenAI can drastically accelerate your industrial content creation processes, from sparking new ideas to streamlining research and supplementing limited in-house bandwidth. Example: Upcoming regulations can significantly impact product recommendations or content focused on future-proofing industrial processes.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Martech

SEPTEMBER 11, 2023

Over the next several weeks, I’ll be publishing a series of articles aimed at helping marketers make the most of Generative AI. ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief. and Lately.ai.

Marketing AI 129

Marketing AI Generation Work Management Marketing Management 129

Sprout Social

MARCH 20, 2023

But with 50% of ‘gram users visiting a website after seeing a product or service in Stories, they’re worth using for promos, or to direct people to newly posted Reels. Think: behind the scenes content, FAQ answers, how-tos, product hacks, user-generated content, trend-based videos and educational videos. The most views?

Buy 117

Buy Video Marketing Template Bandwidth 117

Sprout Social

FEBRUARY 8, 2021

To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more. A post performance report allows social marketers to present isolated metrics for published content, showing everything from impressions to reach to post link clicks.

Social Media 130

Social Media Media Paid Social Agency Ideal Customer Profiles 130

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Download the template 6.

Social Media 94

Social Media Template Work Management Marketing Management 94

Content Standard

SEPTEMBER 19, 2023

According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. However, achieving this is entirely counterproductive if it comes at the cost of your customers’ experience. Except…they didn’t.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Launch Marketing

MARCH 27, 2019

When it comes to launching a new product, finding synergies between these respective strategies can amplify brand and product awareness and cultivate an engaged audience on launch day and beyond. Events are an excellent way to spread the word firsthand on your upcoming product launch. Generate Awareness with Outbound Marketing.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

chiefmartech

NOVEMBER 29, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. A massive expansion of mobile communications bandwidth with 5G, and then 6G.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Bandwidth Digital Transformation 112

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

ClickZ

NOVEMBER 3, 2020

Constant tech development delivers more quality to digital products. For starters, anyone with a 5G connection will have the ability to become a content producer without huge investments in high bandwidth communications equipment. Increased mobile network loading requires improved tech capabilities and that’s when 5G shines the best.

Advertisements 111

Advertisements Advertising Mobile Advertising Bandwidth 111

Contently

MAY 4, 2023

They may run your product management or sales teams, or they may even be your CEO. Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Working With the Cover Performer The cover performer has extensive expertise about your organization, its product(s), or the industries in which you operate.

SME 143

SME Work Management Tips Content 143

Optinmonster

DECEMBER 15, 2021

Does the provider have an outstanding customer support team? Note- renewal pricing is often higher than the published prices. This gives you peace of mind testing out their products and services. Features: Development, staging, and production environments. Lots of add-on services to customize your hosting plan.

Work Management 74

Work Management Marketing Management Service Best Practices 74

ClearVoice

SEPTEMBER 22, 2023

One way to do this is by publishing sustainable living guides on your website and other marketing channels. Schedule your content to publish on optimal time windows for better reach and visibility. Customize content to engage diverse property investors. Customize your content based on investor profiles and requirements.

Ideal Customer Profiles 52

Ideal Customer Profiles Terms and Conditions Content Bandwidth 52

ClickZ

APRIL 18, 2020

42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. A survey published by marketing technology company Scorpion , revealed several changes in consumer behavior that reflect an adaptation to a new way of living. Addressing the new normal.

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement. Impressions?

Linkedin 106

Linkedin Ad Frequency Social Media Marketing Analytics Tools 106

SmartBug Media

MAY 19, 2020

It takes every part of your business—from product and marketing to support, finance, and accounting—to grow your SaaS company into a market leader. One of the most important metrics for SaaS marketers is the ratio of the average customer lifetime value to the customer acquisition cost (LTV:CAC). Retaining Customers.

Top of Funnel 105

Top of Funnel Work Management Marketing Management Paid Search Agency 105

Webbiquity

OCTOBER 16, 2018

And even with those filters in place, inboxes are often overflowing, leaving buyers with little time or bandwidth to deal with any but the most urgent messages. And your product or service may be exactly what they need to solve it. The product sets don’t compete but do both appeal to the same business security system buyer.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

Salesforce Marketing Cloud

JUNE 23, 2023

Fully-managed cloud integration platform-as-a-service (iPaaS) CloudHub and the customer-hosted Anypoint Runtime Fabric options are among the most popular. Variations of overall performance should be expected between applications due to variances in application complexity, payload shape/sizing, upstream connectivity/bandwidth etc.

Allocation 52

Allocation Bandwidth Lead Ranking Comparison 52

Marketing Insider Group

DECEMBER 3, 2020

In the B2B world, retail professionals aren’t the ones on the Black Friday “front lines”, but they are competing for which products win primetime shelf space and e-commerce hero features. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Sprout Social

SEPTEMBER 12, 2022

If you do, an agency can spark new ideas, prevent burnout or provide a much needed load lift—social media teams say that bandwidth is one of their number one challenges. The agencies in our Agency Partner Directory , for example, use Sprout Social to power publishing, reporting and more for their clients. Hoyden Creative Group.

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. Growing relationships with customers. Improving user experiences using customer feedback from surveys. You’re providing value to customers and prospects. For example, you can use templates to: Offer customer care to those who need help.

Template 131

Template Email Marketing Blast Campaigns Planning 131

DivvyHQ

JUNE 24, 2019

Just because you’re regularly creating and publishing content doesn’t mean you’re ready for content marketing management software. Have you identified topics and themes that align with your customers’ biggest challenges? Do you have production workflows and governance processes nailed down? Publishing.

Enterprise Management 95

Enterprise Management Work Management Marketing Management SMB 95

Martech

SEPTEMBER 26, 2022

Data segmentation of your customers should really come from your predefined brand narrative, believe it or not. Referral marketing is precisely what it sounds like — allowing your current customers to refer others to you (usually for a reward of some type). It’s focused on doing more than selling products or services.

Work Management 110

Work Management Marketing & Strategy Marketing Strategy Practices 110

Content4Demand

DECEMBER 6, 2022

Also, bandwidth. There was a bandwidth issue there. When you look at it from a bandwidth perspective, and also just to get that fresh perspective, an agency just seemed like a great call. In order to have the bandwidth to do that, having an outside team to collaborate with makes a big difference. Now everyone knows.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Content Standard

SEPTEMBER 27, 2021

Over the last several years, we’ve seen the lion’s share of the buyer’s journey go digital, transforming the customer experience into a content experience. As isolated events, these acts feel helpful, even productive. CTAs There’s also customer intent to consider, and that’s where CTAs come in.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

Sprout Social

NOVEMBER 22, 2022

For example, many TikTok marketing agencies specialize in creative productions and talent management. Publishing, strategy development, social media contest management, performance reporting and advertising campaigns are just a few examples of social media marketing agency services. You can also change per client.

Paid Search Agency 98

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 98

Parse.ly

NOVEMBER 3, 2021

Last week, Parse.ly ‘s CEO and co-founder, Sachin Kamdar gave a talk on the main stage at Adweek Elevate Publishing about building content that drives decisions, and creating stories that stick. How can smaller organizations with limited bandwidth get started telling their story? Here are some of the highlights: Why content?

CMS Development 52

CMS Development Ad Building Bandwidth Content 52

Webbiquity

FEBRUARY 14, 2023

In the case of eCommerce, the patience of your customers is thin, but their time spent on your site browsing products turn into your gold. Image credit: Indira Tjokorda on Unsplash A few seconds isn’t much time, but it could be the deciding factor between a website visitor buying a product or abandoning your site.

eCommerce 53

eCommerce Tips Bandwidth Paid Search Agency 53

nDash

JULY 12, 2022

Fundamental #1: Blogging is a Vital Part of Your Customer Journey. Here’s why: A customer relationship is deeper than sales pitches and solving surface-level problems. Sure, you’ll get some low-hanging fruit by posting in-depth sales copy about your products and services on your blog. Entertainment.

Content Marketing 52

Content Marketing Work Management Planning Marketing Management 52

Martech

OCTOBER 20, 2022

By thinking through these answers early, scope creep is kept to a minimum and ensures that the client’s final product is exactly what they want. Does your current web host meet all your new website’s needs (space, bandwidth, databases, etc.)? Do you need to be able to manage content publishing approval processes?

CMS Development 97

CMS Development Marketing Websites Paid Search Agency Work Management 97

DivvyHQ

JULY 10, 2019

The reality is that, no matter the size of your organization, silos and limited bandwidth cause communication issues. Capability to quickly create or change publishing schedules. Ability to recalculate production schedules as publishing dates change. A storage facility to capture ideas from multiple stakeholders.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Software 84