chiefmartech

NOVEMBER 29, 2020

Many companies implemented new ways of engaging with their customers through digital channels and new ways of operating internally with a remote workforce in a matter of weeks this spring. A Twilio study of 2,569 companies published this summer found that, on average, COVID-19 accelerated their digital communication strategy by six years.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Bandwidth Digital Transformation 112

KoMarketing Associates

MARCH 21, 2017

Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? Let’s take a closer look at each one of these core components of content marketing: 1. Researching. Interviewing. Interviewing.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

Martech

SEPTEMBER 26, 2022

Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. What is fintech marketing? All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry.

Work Management 109

Work Management Marketing & Strategy Marketing Strategy Practices 109

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. Over the next several weeks, I’ll be publishing a series of articles aimed at helping marketers make the most of Generative AI. That has all changed, almost overnight.

Marketing AI 128

Marketing AI Generation Work Management Marketing Management 128

Content Standard

SEPTEMBER 19, 2023

The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties. If you’ve been reading the news, you know: OpenAI’s ChatGPT, Microsoft’s Bing, and Google’s Bard are all proven to generate false information.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. And does it matter?)

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107

nDash

JULY 12, 2022

What does this mean for challenging your content marketing team to be consistent? When it comes to content marketing, consistency is what builds trust between a brand and its audience. Here is a look at how you can bring consistency to your content marketing strategy this year. Entertainment. Solutions to Common Problems.

Content Marketing 52

Content Marketing Work Management Planning Marketing Management 52

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. . What is Inbound Content Marketing?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Contify

NOVEMBER 18, 2018

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. If they had more time, they’d spend it responding to customers and planning strategic initiatives.

Social Media 80

Social Media Template Work Management Marketing Management 80

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Google Trends shows that in the last five years, the interest in blogs has steadily declined worldwide. However, marketers still consider blogging a top marketing channel.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Conductor

NOVEMBER 10, 2020

Unlike traditional marketing where buying attention is often the strategy, organic marketing is fundamentally different. Standing out on Google requires every element of your website to be carefully optimized for your customers. And, when it comes to creating new content, they’re able to publish four times faster.

A/B testing 52

A/B testing Lock-In Bandwidth SEO 52

Hubspot

JUNE 3, 2020

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. For example, if an ad markets a "Free CMS," but your landing page is focused on an inbound marketing certification, there's going to be a disconnect. Use ad extensions.

PPC 100

PPC Campaigns Paid Search Agency Adwords 100

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. That article won’t rank as high as an article discussing color psychology , why people are drawn to bright colors, and why bright colors are a fantastic marketing strategy.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Contify

JANUARY 16, 2018

A Google alert is simple to set up?—?just we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search. Is Google letting Google Alerts fail?

Work Management 40

Work Management Google CMS Development Enterprise Management 40

Webbiquity

FEBRUARY 14, 2023

In the case of eCommerce, the patience of your customers is thin, but their time spent on your site browsing products turn into your gold. Based on Google research , the bounce rate of a site can increase by as much as 32% when page load speeds go from one to three seconds. Guest post by Chris Tweten.

eCommerce 53

eCommerce Tips Bandwidth Paid Search Agency 53

Hubspot

JUNE 14, 2018

And that’s because despite its current volatile early stages, blockchain could fundamentally change the way that several massive industries operate – including digital marketing. How could blockchain influence digital marketing? While marketers are getting results from them, there are some serious flaws in online display ads.

Digital Asset Management 78

Digital Asset Management P2P Work Management Marketing Management 78

chiefmartech

DECEMBER 1, 2020

Markets, competitors, and customer expectations can change swiftly. This platform pattern is also applied to content and campaigns, where foundational creative assets are designed to facilitate independent production of variations and localizations within a common marketing framework.

Digital Asset Management 95

Digital Asset Management Trends Work Management Marketing Management 95

Valasys

OCTOBER 15, 2020

As per a report published by Salesbox in the year 2017, 65% of B2B marketers are practicing content syndication as a core lead generation technique. The contents, particularly white papers, news bulletins, and e-books were re-published on relevant websites across a wide geographical line. As a result, lead generation flourishes.

Lead Generation 40

Lead Generation Top of Funnel Lead Scoring Lead Ranking 40

Digilant

OCTOBER 28, 2020

Owning 85% of the display ad market share, the numbers speak for themselves. . What is programmatic marketing? Google is one of the industry leaders carving a path toward a fraud-free world, using a system just like the one mentioned above. . The Solution(s)? . have advanced ad-fraud fighting measures in place. Digilant Premium.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Advertisements 52

ClearVoice

NOVEMBER 12, 2019

Even among professional pitchers and marketers, some of us aren’t great at asking for testimonials. As Katherine Pereda, co-founder of BLF Communications , suggests: I created a Google form for feedback, and the last two questions at the end ask for critiques and compliments. marketing Click To Tweet. In a case study.

Work Management 67

Work Management Marketing Management Tips Case Studies 67

Hubspot

MARCH 14, 2018

An active, entertaining YouTube channel -- which is free to make through a Google+ account (also free) -- strengthens these users' brands and extends their reach to new audiences. As an ad platform, you publish videos that are watched enough to host others' content as a paid affiliate or YouTube Partner.

Youtube 78

Youtube Advertising Agencies Adwords Mobile Advertising 78

NetLine

SEPTEMBER 3, 2020

As we’ve been tracking in our COVID Impact Series , this has led to a surge in content consumption related to remote work, collaboration software, IT bandwidth, security, and the ripple effects on HR & the like. Tailing Human Resources were audiences from the Legal, Insurance, Marketing, and Quality Assurance fields, respectively.

Work Management 59

Work Management B2B Marketing Management Content 59

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. The reality is, your marketing department shouldn’t be expected to do it all. We all need help on occasion to make our content marketing plans achievable.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

QuanticMind

JANUARY 3, 2019

But there were also some surprises in 2018 — like the fact that Amazon is emerging as a serious contender to the Google-Facebook duopoly in the digital ad space. According to HubSpot, 36% of marketers hadn’t even heard of it as of November 2017, while only 15% of companies have taken steps to become compliant.)

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

nDash

SEPTEMBER 5, 2018

What’s one thing that all of your content marketing heroes have in common? For so many brands trying to succeed with content marketing, the pressure to create and deliver that content falls on one person’s shoulders. When freelancers are hired for volume alone, they’re often treated as disposable pieces of the content marketing team.

Communities 40

Communities Ad Building Work Management Marketing Management 40

Bannerflow

NOVEMBER 22, 2018

From humble beginnings, display advertising has gone from simplistic static images to a key channel of digital marketing. Knowing what to do and how to do this is an important part of creating and publishing display ads without complications. They are key concerns of both viewers and digital marketing teams alike. for desktop.

Display 64

Display Advertising Agencies Advertisements Advertising 64

Marketing Insider Group

MARCH 22, 2023

later, I’m here to tell you how some of those lessons can be applied directly to content marketing. So, without further ado: 6 content marketing lessons I learned from watching 90s TV. Quick Takeaways Content marketing is always evolving. Marketers must be willing to embrace change and step out of their comfort zones to keep up.

Planning 257

Planning Content Marketing Advertising Agencies Marketing Agencies 2 257

LeadSquared

JULY 22, 2014

Can you give a comparison overview with Google AdWords and Facebook? You can find a basic overview of how to create ads on Facebook and Google Adwords in these respective guides. Ideally you should try not to cross-post, and post customized updates on each of the platforms. How can LinkedIn be used for content marketing?

Webinar Metrics 52

Webinar Metrics Social Media Lead Generation Sales Qualified Leads 52

Vidyard

FEBRUARY 1, 2017

If you do have some budget, there are plenty of agencies out there who specialize in animated explainers and will create a custom one for you for a pretty good price. If you are recording a webcam video and will be publishing it externally, consider “investing” (as in only about $100) in a high definition webcam. Happy dance!).

Small Business Marketing 50

Small Business Marketing Budget Programs Video Marketing Tips 50

Biznology

JUNE 26, 2017

Recently, I worked with a big-brand publisher that published print assets to their site. Print content can easily be optimized for Google –it just needs to be built into the process. Yes, you still see evidence of key phrase-stuffing, despite Google’s best efforts to make it go away. That’s not what SEO writing is anyway.

Positioning 141

Positioning Google Bandwidth Copywriting 141

LeadSquared

SEPTEMBER 19, 2018

At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. Besides the cost, one must also consider the bandwidth. And finally, publish it on your blog or website. Learn more about how to run PPC campaigns on Google Adwords ).

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. Organic Growth Highlights. January 2017–June 2018.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Online Marketing Institute

NOVEMBER 16, 2012

); //. Marketing News & Expert Advice. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. SEO Paid Search Search Marketing.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Marketing Insider Group

NOVEMBER 21, 2022

That’s the predicament this Marketing Insider Group client was facing. A marketing services agency providing lead generation and custom content for technology companies, they knew the important role content plays in driving website traffic, leads, and ultimately new business. The Problem: Random Acts of Marketing.

Paid Search Agency 182

Paid Search Agency Advertising Agencies Lead Scoring Lead Ranking 182

Marketing Insider Group

NOVEMBER 15, 2022

They know their business, their industry, their customer — and many are pretty talented writers, too. We’ve often browsed potential client websites and found they’ve already published some awesome blog posts full of insight. Why, then, would they want to hire Marketing Insider Group? It’s best to get your ideas out first.

Process 161

Process Content SERP Template 161

LeadSquared

MAY 2, 2017

At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. Besides the cost, one must also consider the bandwidth. I am working with a bulk messaging, cloud telephony and digital marketing company. The cost will depend on the tool.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52