Webbiquity

APRIL 15, 2019

Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. In general, B2B customers make up a smaller customer base and tend to need more attention, since their issues are typically more complex and their account value is much larger compared to B2C customers.

Work Management 237

Work Management Marketing Management Service Effectiveness 237

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Make updating your site part of your routine to keep clients engaged and informed.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. Your site should be fast and responsive, with all the needed information.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. Search for information: The buyer uses tools like Google and their professional network to research possible solutions to their problem. It will be hard to optimize your site and marketing for conversion without the right information.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

APRIL 5, 2022

When you respect that by keeping your prose crisp and using only as many words as required to communicate your ideas or information, your writing is easier to understand and digest. It is something that stretches the sales procedure compared with B2C marketing.” It far too often muddles ideas and adds needless words.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Webbiquity

JUNE 7, 2022

Regardless of the channel, it’s important to include a CTA that encourages prospects to provide their contact information or do business with you. As much as you want to be helpful, provide meaningful information, or be casual while talking to potential customers, it’s always helpful to remind them why they’re here. Make it personal.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Webbiquity

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. Here’s a preview of five social media advertising strategies to look forward to in 2023.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Webbiquity

JUNE 14, 2022

With so much information out there, the best ideas can get lost in the shuffle. Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing. The less-experienced members of your sales team may think they need to revamp their presentation strategy to truly wow clients.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Webbiquity

JULY 28, 2022

To inform prospects of new products, activities, or internal changes, the business should send announcement emails to their subscribers. Their emails announcing new products are attractive, simple, and informative. The bulleted email body copy makes the content appear informative. Apple’s product launch email.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Webbiquity

OCTOBER 10, 2017

But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. So clearly, mobile search is not just a B2C phenomena. It’s a great way to inform customers about new promotions and important updates that won’t get lost in a sea of “spammy email.”

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. If you’re tight on funds, one of the most cost-efficient ways to spend your limited marketing dollars is to utilize information you already have to bring more traffic to your site.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Webbiquity

FEBRUARY 21, 2023

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. Marketers searched out, followed, and created spreadsheets filled with influencer names, contact information, and social media links. billion in 2016 to $16.4

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

AUGUST 7, 2020

Regardless of whether you have a B2B or B2C company, these tools can help boost traffic to your site and grow revenue. Make sure that all information regarding your business is consistent and up to date, not only on your website but also across other social platforms. Start Marketing Anytime.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

SEPTEMBER 4, 2018

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Identify the ways they like to work and make purchases.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. While buyers are willing to share their personal information for better convenience, data breaches can cause severe harm to their trust in your brand.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

MARCH 10, 2020

No other type of content enable you to deliver as much information, as quickly, and with such a high level of engagement. The information provided should be relevant and detailed but not easy to find elsewhere. Video marketing is valuable throughout the sales funnel. Social Media Promotions and Offers.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

NOVEMBER 28, 2023

It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. It helps you be present for the buyer at the right time, with the right information that will help you guide them towards the sale. They need to trust you.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

FEBRUARY 14, 2019

Designed mainly for business-to-consumer (B2C) companies that sell directly to consumers, consumer database marketing has tight security in place for storing consumer data. Information about prospective and existing customers typically includes transaction history, name, address, demographics, and communication history with the company.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

Webbiquity

MARCH 31, 2022

People now expect instant access to whatever information they need—the sooner they can find what they’re looking for at any given time, the better for your brand. Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. Influencer marketing is a bigger deal than you realize.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

DECEMBER 26, 2017

With a top “Map Pack” placement, consumers can easily see the business closest to them and begin to gather more information about their options. First, make sure your business’ NAP (name, address, phone number) information is accurate. The Map Pack, along with a Google My Business listing, has been a boon for local businesses.

Paid Search Agency 231

Paid Search Agency Marketing Management Service Advertising Agencies 231

Webbiquity

JUNE 15, 2021

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. Email addresses are personal information, and neither consumers nor B2B buyers will provide them unless you offer something compelling in return. Plus, checklists work for both B2B and B2C businesses.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Most B2C marketers (56%) say Facebook has generated some revenue for their business. Digital Information World ). Statistica ). MarketingProfs ). There are 3.5 32% of U.S.

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Webbiquity

DECEMBER 7, 2021

Futuremodel is designed to serve organizations of any type—B2B, B2C, government, and nonprofits—with more than 100 employees. We’ve found the forums to be gold mines of information for these exact purposes. The larger the organization, the more difficult and complex data analysis becomes. Davis: Exactly. The Lessons.

Enterprise Management 259

Enterprise Management Startups Work Management Communities 259

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). And use video. MediaPost ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

JUNE 17, 2014

In less than a generation, information has gone from being scarce to overabundant. Information proliferation means buyers are better-informed than ever about potential approaches to solving problems, and the related product and service alternatives. B2B Marketers Need To Step Up Emotional Connections by MediaPost.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. 34% watch product and informational videos. 34% want to watch product or informational videos. But that won’t last. TNW News ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

APRIL 10, 2018

Buyers are conducting more detailed ROI analysis before making a purchase decision (77%); using more information sources for research and evaluation (75%); and increasing the number of buying group members (52%). It’s not your imagination: B2B buying cycles are getting longer and more complex. Business2Community ). Martech Series ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

OCTOBER 26, 2012

Business to business (B2B) marketing to a small business can be much like business to consumer (B2C) marketing. If marketing to a larger business, the focus must be on addressing the concerns and meeting the information needs of the entire buying team rather than just the product or service itself. What are you good at?

Small Business Marketing 100

Small Business Marketing Business to Business Business Marketing Budget 100

Webbiquity

APRIL 19, 2010

B2c and b2b buyers alike are tuning out such messages; they increasingly listen to each other, to key influencers, and to marketers willing to add real value beyond just schlepping their own products and services when making their purchase decisions. Buy my stuff now!&# Production was active, consumption was passive.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

DECEMBER 5, 2011

Most B2B website content (other than items like news releases and upcoming events) and much B2C content as well is fairly static; once it’s written, it tends to stay pretty much intact for the life of the website. Fresh content.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

FEBRUARY 7, 2010

The type of product or service you offer—as a general rule, products or services that are inexpensive, have only one decision-maker, and are either tactical (B2B) or impulse (B2C) purchases will benefit most from an aggressive search marketing campaign. For global campaigns, time needs to be set for 24-hour display. Cool” leads (e.g.,

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

MARCH 28, 2011

B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g. Bloggers provide much of this information, supplementing the reporting and commentary of trade publications and industry analysts.

Social Media 100

Social Media Vendors Media B2B 100

Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources.

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Webbiquity

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. Whether you work in a B2B or B2C business today, you can’t survive without building a strong customer-centric brand. Use proper headings, subheadings, and bullet points to highlight important information.

Promotion 292

Promotion Marketing AI Work Management Marketing Management 292

Webbiquity

JANUARY 2, 2013

At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. SEO also has the biggest impact on B2C lead gen. 49% of B2C marketers rank SEO tops for impact on lead generation, followed by pay per click (26%) and social media (25%). Jeff Bullas ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

APRIL 19, 2011

Particularly in the b2b world, your fans, followers and connections are looking for helpful information and interaction; blatant promotion is more likely to turn them away than to turn them into customers. In less than two decades, we’ve gone from a world of information scarcity to information overload. Being negative.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100