Tony Zambito

JUNE 5, 2016

In other words, approximately 80% of marketing and sales investments are going towards 20% of the buying decision. Most notably in B2C. An inclination, in my opinion, more pronounced in B2B than B2C is for businesses to gravitate towards addressing such an issue in an MBA like manner. Something is definitely out of alignment.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. In other words, it’s not just about making your ads look good–it’s about making them sound right too. A lot of companies assume that YouTube is strictly a B2C channel.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Marketing Interactions

JULY 18, 2021

Forrester Business Technographics® Marketing Survey, 2020). Read that last word – NEEDS. The thinking seems to be that B2B personalization should mirror B2C personalization. According to the B2B Buying Disconnect Report from Trust Radius , B2B tech buyers hate non-personalized communications. I’m going to say, yes.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Contently

JULY 2, 2018

If the design of a content site is terrible, people won’t give the words a chance—they’ll perceive it all as low quality. According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. This isn’t surprising.

Branding 136

Branding Brand Identity Content Advertising Agencies 136

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. But you don’t have to take their word for it. Simply put, the numbers tell a compelling story. Grow Revenue.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

BOP Design

APRIL 16, 2018

This “recommendation and review” culture for B2C buyers is the same for B2B buyers. According to research by Forrester, 59 percent of B2B buyers prefer to do research online instead of interacting with a sales representative. B2B companies should take a page out of the B2C playbook, especially when it comes to building client trust.

B2B Marketing 48

B2B Marketing Marketing & Strategy Marketing Strategy B2B 48

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. But you don’t have to take their word for it. Simply put, the numbers tell a compelling story.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Exo B2B

OCTOBER 16, 2020

So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. million words on digital marketing since 2003 and is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Mary Shea – LinkedIn: [link] ?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Televerde

MAY 8, 2020

I just wrapped up the 2020 Forrester | SiriusDecisions virtual Summit, and I don’t know about you, but I am ready to flex my sales & marketing muscles! But don’t take my word for it, see for yourself here (on demand version of the presentation coming soon). First, let’s talk about Johnny Cupcakes. Timing is critical. Information.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Sales Forrester 52

Kapost

JUNE 24, 2016

The cost of entry for video marketing is well within the reach of any business; it doesn’t matter if you’re a small startup selling B2C tech products or a large B2B corporation. When it comes to promoting a product or service, video stands out in an online marketing space that’s cluttered with words. million words.

Video Marketing 87

Video Marketing Marketing & Strategy Marketing Strategy Content Marketing 87

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. based on a survey of global B2B and B2C customers. Michiel Schipperus, CEO at Sana Commerce. What are the B2B buyer trust indices? Get your guide.

B2B 52

B2B Marketing Management Case Studies Paper 52

Vidyard

OCTOBER 27, 2019

B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. million words, according to Forrester Research’s James McQuivey. In the immortal words of TV’s Ron Swanson: “Never half-ass two things. Video Storytelling Tips 3.1 Show, Don’t Tell 3.5

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

PathFactory

JULY 18, 2022

It’s common among B2C market leaders and it’s now entering the B2B world. This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your Content the visitor has already seen that they may want to revisit.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Leadspace

FEBRUARY 19, 2018

Related: 5 Things B2B Marketers Should Learn from B2C Marketing. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Offer incentive for word-of-mouth referrals. Is your site number 13 or number 2 on their journey?

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

Contently

JULY 2, 2018

If the design of a content site is terrible, people won’t give the words a chance—they’ll perceive it all as low quality. According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. This isn’t surprising.

Branding 70

Branding Brand Identity Content Advertising Agencies 70

EveryoneSocial

JUNE 10, 2020

Doesn’t matter if they are B2B or B2C, what niche, or if they offer products or services. And social media is where word of mouth marketing happens, where people turn to engage with brands, employees, and company leaders. Forrester ) Twitter has more than 330 million monthly active users. Examples of Brand Equity. LinkedIn ).

Social Media 52

Social Media Ad Building Branding Brand Identity 52

Vidyard

OCTOBER 27, 2019

Focus on Big-Picture Themes B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. million words, according to Forrester Research’s James McQuivey. In the immortal words of TV’s Ron Swanson: “Never half-ass two things. But how do you get started?

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. While B2C companies have the upper hand in having their video go viral, B2B companies can use video effectively, especially for high-ticket sales. million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Vidyard

MARCH 12, 2015

But Google’s said the word, so now it’s written in stone. B2B product research on mobile is actually catching up to B2C behaviors, believe it or not. This probably doesn’t come as much of a surprise given that mobile optimization has been a hot topic of conversation for … I don’t know … years!

Video Marketing 55

Video Marketing B2B Mobile Marketing Forrester 55

Marketing Insider Group

FEBRUARY 5, 2024

Venngage) The average length of a blog post is 1,376 words. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Statistica) Organic search results on Google’s first page typically have an average word count of 1,447. Moz) Half of all searches contain four or more words.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. While B2C companies have the upper hand in having their video go viral, B2B companies can use video effectively, especially for high-ticket sales. million views.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Metadata

AUGUST 30, 2021

Who says software can’t elicit the same connection we get as B2C consumers? Practical application made us tie newly acquired information to real-life — in other words, the product launch to our own use case. Like damn, maybe I do actually need division (ahem, this new software) to get through my day. Phase II: Thought leadership.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

Who says software can’t elicit the same connection we get as B2C consumers? Practical application made us tie newly acquired information to real-life — in other words, the product launch to our own use case. Like damn, maybe I do actually need division (ahem, this new software) to get through my day. Phase II: Thought leadership.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Business Brainz

JULY 11, 2021

73% of B2B buyers say they want a personalized, B2C-like customer experience. The word ‘buyer’ now is used for a buying group rather than for an individual. One of the sure-shot ways marketers can grab attention is through personalized content. The essence of every ABM program is the ROI it yields.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

SnapApp

NOVEMBER 1, 2016

Facebook may seem almost strictly for B2C marketers, but the reality is B2B buyers are just as prevalent. Forrester data shows that more than one-third of all time spent online is devoted to consuming video content. With more than 1.4B users, marketers using targeted Facebook ads can get in front of highly specific groups of people.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Directive Agency

JUNE 7, 2018

B2B customers are now just the same as B2C customers, in the sense that they don’t want you to tell them why you’re so great, but instead, they want to look at other people saying that you’re great. This is why Forrester has a full business model. This goes back to the Yelp and the Amazon effect.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Process 40

PathFactory

SEPTEMBER 12, 2018

My four least favorite words: “Are you still watching?” After all, they are B2C consumers living in an increasingly on-demand world. After all, they are B2C consumers living in an increasingly on-demand world. Marketers, time to put your B2C pants on. Yes, Netflix, I am! Some were even born into it. Resonate emotionally.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

Oktopost

APRIL 4, 2023

Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. Easy, natural, organic – in a word: charismatic. How should it look?

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Difference Between B2B SEO and B2C SEO. The fundamental process of SEO remains the same for both B2B and B2C sites. TrustRadius.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Hubspot

SEPTEMBER 20, 2012

If that's your reaction to the word "gamification," you're in the right place. You might have heard the word thrown around a bit over the last several months, but never really dug into what it is and what it means for your marketing. Forrester Research gamifies. Gamifi-wha? That's where I think most of us stand. Make sense?

Work Management 28

Work Management Marketing Management Business Forrester 28

Contently

NOVEMBER 18, 2016

Strategy is one of these words that means different things to different people. Generally speaking, B2C businesses still have need for content, but it tends to be a different quantity of content or a different depth of content, compared to B2B. So how can marketers up their strategy game? There is a question of degree.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. The most effective way to blog is to post titles with 6-13 words in order to drive the most traffic. Orbitmedia ).

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Hubspot

DECEMBER 9, 2010

If you liked some of what you read, check out a few great summary posts from Jort Possel of Accenture and Peter O’Neill of Forrester , as well as a conference overview here. Inside out to outside in”” Email is Still Relevant & Adapting to Social.

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. What words and phrases do they often use online? In 2020, it was 2,100-2,400 words , according to HubSpot. Original: If you’re curating content, make sure to rewrite every concept in your own words. Conduct customer research.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

PathFactory

FEBRUARY 19, 2020

In other words, it’s causing leads to bounce before they can enter your funnel. “[B2B The Birth Of The B2B Consumer , Stephen Casey, Principal Analyst, Forrester. These B2C platforms have set the gold standard for seamless customer experiences. Buyers expect to discover the right B2B content at the right time. Summing up.

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

Conductor

JULY 6, 2022

Some B2B companies believe SEO is primarily a business-to-consumer (B2C) tactic. SEO should be the building block of your enterprise marketing strategy for both B2B and B2C in today’s digital-first world. However, it’s important to delineate that B2C and B2B SEO have different aims.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59