Zoominfo

OCTOBER 22, 2019

Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. It’s also important to make stay on top of evolving industry trends and continuously expand your offers. programmatic display ad spending reached an estimated $32.56 billion in 2017. Keep reading.

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Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. However, when these finding were broken out by B2B and B2C, objectives varied slightly. Communicating with customers was a primary goal for marketers of both groups (78% B2C, 74% B2B).

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. Is social media more of a B2C business? Here is one of the graphs from the eMarketer study.

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Social Media Emarketing Forrester Media 53

NetLine

DECEMBER 11, 2020

This post was originally published on the Marketing Insider Group blog , our 4th in a series exploring B2B content consumption trends using Audience Explorer. What We Can Decipher From the Top Trending Topics. According to research from emarketer , total retail sales will drop 10.5% Black Friday. Cyber Monday.

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Budget Programs B2B Work Management Marketing Management 52

Adobe Experience Cloud Blog

OCTOBER 17, 2017

Using historical data, marketers can see trends in email delivery and engagement metrics and break results down by audience, content, and platform. When it comes to audience attention, according to a study by eMarketer, 83% of B2B buyers say company websites are the most popular channel for online research. Why is this critical?

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KoMarketing Associates

JANUARY 27, 2014

It’s no secret that content marketing is on the rise for both B2B and B2C, but it’s very interesting that more marketers are looking to invest in curated content ( source ). As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Here are a few places worth checking out: eMarketer.

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Sprout Social

NOVEMBER 21, 2019

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. By monitoring market trends through research, you can figure out the best tactics for reaching your target audience. Social media. It’s timely.

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ClearVoice

DECEMBER 8, 2020

The influencer marketing trend is phasing out. According to a recent study by eMarketer, Instagram, which is the leading platform for influencer marketing, is predicted to grow to 117.2 Twitter is unlike any other platform from the perspective of real-time updates and trending visibility. What exactly is influencer marketing?

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SnapApp

MARCH 15, 2017

B2C marketers who take advantage of automation including everything from cart abandonment programs to birthday emails have seen conversion rates as high as 50%. eMarketer. . Google Trends. . Let us know what you think about this marketing trend and how it’s impacting (or not impacting) your organization. Capterra. .

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Ambal's Amusings

APRIL 26, 2010

We asked " What are key marketing trends and predictions for 2010? While success has driven adoption in the B2C world, social media is still an unquantified promise that is in its infancy in B2B. Ardath Albee - eMarketing Strategies for the Complex Sale. 2010 Content Marketing Trends and Predictions. Over to you.

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Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. e-Strategy Trends ). eMarketer ).

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Marketing Insider Group

JUNE 18, 2010

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. So what’s a marketer to do? You want to be found when they do.

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Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. Pinterest: The Small yet Mighty B2C Advertising Solution.

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Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. Pinterest: The Small yet Mighty B2C Advertising Solution.

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Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in.

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Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. Source : eMarketer. 86% of B2B firms are using social media, compared to 82% of B2C outfits. Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms. Source : eMarketer.

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Statistics B2B Marketing Emarketing B2B 48

Bluetext

APRIL 22, 2020

If your business is B2B, you should be aware of these audience changes and adapt your marketing tactics to keep up with the current trends. With 53% of B2B marketers considering in-person events and tradeshows an effective channel for driving conversion according to eMarketer , this can be an important change to take advantage of.

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B2B Marketing B2B Thought Leadership Paid Search Agency B2B 28

Inbox Insight

DECEMBER 10, 2018

It’s also well documentated how the programmatic revolution continues to gather momentum in the B2C space, whilst progress in the B2B sphere has been more glacial, due in part to smaller budgets, niche audiences and constraints around good quality data. billion ($2.69 billion) in 2015, to £3.39 billion ($4.58 billion) in 2017, and £4.52

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Buy B2B Enterprise Management B2B Thought Leadership 45

Digilant

AUGUST 10, 2023

By monitoring the programmatic campaign’s real-time results, the brand was able to home in on specific audience segments and implement strategic retargeting that took into account hourly trends. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. Why Does Programmatic Advertising Matter?

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Digilant

AUGUST 10, 2023

By monitoring the programmatic campaign’s real-time results, the brand was able to home in on specific audience segments and implement strategic retargeting that took into account hourly trends. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. Why Does Programmatic Advertising Matter?

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Hubspot

APRIL 11, 2019

These numbers will only grow, so any business hoping to stay on top of consumer trends needs to be implementing an Alexa marketing strategy. A study by eMarketer predicted that about 35 million people in the U.S. That’s on top of the nearly 53 million U.S. adult consumers who already use a voice-activated smart device at home.

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Marketing Insider Group

JULY 6, 2010

Similarly, a recent report from eMarketer titled The Future of Social/E-Mail Integration highlighted the 2 most popular social media and email integration points as adding a Twitter share option in emails and sending blog entries to email lists. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads?

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Content Standard

JULY 16, 2018

A 2018 report from eMarketer puts Facebook as the number one social media platform in the US, reaching 60.6 While it’s losing ground among younger age groups to trendier, youth-focused platforms like Snapchat, Facebook also owns Instagram, currently the fastest-growing social media platform, which eMarketer puts at 104.7

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Marketing Insider Group

NOVEMBER 11, 2010

You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. This impression was not based on scientific surveys but on the conversations I had directly with some wonderful and interesting people. It is also based on questions that were asked during many of the sessions.

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Hubspot

APRIL 27, 2015

The 2014 report incorporated honest feedback from over 3,500 professionals on habits of the leading marketers, budgetary priorities, and trends for the future. 4) CMI’s Content Marketing Budgets, Benchmarks, and Trends. 7) eMarketer. 3) Marketing Charts. 5) The CMO Council. 8) Curata’s Content Marketing Tactics Planner.

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Paid Content Stats Resources Peer-to-peer 28

Delivra

OCTOBER 2, 2018

The statistics are just as impressive among B2C retailers, with 80% indicating that email marketing is the greatest driver of customer retention, according to a report in eMarketing. If you’re in the B2C business, a discount on a purchase can be the incentive a prospect needs to get on your mailing list.

Email Marketing 40

Email Marketing Marketing Automation Services Ad Building Marketing & Strategy 40

The Lead Agency

NOVEMBER 15, 2017

As successful as Influencer Marketing has been for B2C businesses, it has rarely been adopted for B2B purposes. A recent survey indicated “84% of [B2B] marketers said they would launch at least one influencer campaign within the next twelve months.” ( eMarketer ). B2B relationships are about trust and loyalty.

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Contently

OCTOBER 18, 2016

Still, it goes to show that analytics tools are the bedrock of martech since almost every other technology listed in the eMarketer chart is designed to create an onslaught of data. ” Hat tip to ChiefMartec for bringing it to my attention (it’s also in the eMarketer report I linked above).

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Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.

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Paid Content Stats Marketing Budget Webinar Metrics 219

Martech

MAY 15, 2023

” In B2C email, it’s easy to picture the customers we’re talking to. Would you hand someone a book and say, “Learn more?” ” This is extra important if you are working in B2B, where the “B” in B2B often stands for “boring.” ” But you’re not emailing a company.

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Rules Emarketing Top of Funnel Newsletter 134

Online Marketing Institute

OCTOBER 29, 2010

What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong. Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Webbiquity

APRIL 14, 2014

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.”

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Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

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Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. emarketer ) In 2023, U.S. eMarketer ) 90% of all internet users are reached through the Google Display Network. Meetanshi ) In 2023, U.S. native advertising will make up 59.7%

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Paid Content Statistics Advertising Agencies Advertisements 102

Webbiquity

OCTOBER 16, 2012

What will likely be the hot trends in social media over the next couple of years? eMarketer ). eMarketer ). YouTube and Video Marketing Trends. B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ).

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Martech Advisor

MARCH 13, 2020

With an expected 90% penetration in this market by 2022, according to eMarketer, the growth will be remarkable," commented Yang, citing ManyChat's predictions for 2020. Messenger by Facebook is essential for B2C marketers. Shopping through smart refrigerators will soon become commonplace for B2C.

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Content Standard

AUGUST 26, 2015

Now that we’re eight months into the year, new trends have emerged, and we need to factor in how those events will affect our budgets and programs in the near future. I’ve partnered with some amazing people to present to you the trends to watch and plan for in 2016. Amplification. That number will rise in 2016.

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