B2B Marketing Traction

JULY 9, 2014

Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. Now there are many more examples of great B2B digital marketing.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

APRIL 24, 2013

Here’s what it means for B2B marketing. Value-based pricing has been used for years because B2B marketers realize that their ability to differentiate from the competition drives pricing. The image used in this post is from The 4 P’s of Marketing No Longer Apply in B2B Today. Market Solutions.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. You don’t have a plan or strategy for your online and social media presence. Some B2B sites are reporting 25-30% access via mobile.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

OCTOBER 28, 2014

Here are some of the ways a competitive analysis can help your B2B marketing. strategy you should adopt and how much you will need to spend to succeed. A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Is your industry new and fragmented? Or declining?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. 3 Big Reasons B2B Marketing Content is Key.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

MAY 1, 2015

The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? The insights should challenge you to change your strategies, tactics and/or attitudes. ( Expert marketer. Marketing guru. Dynamic speaker.

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

MAY 6, 2013

An article in B2B Magazine, No booth? Here are other posts with trade show ideas that you might find helpful: Trade Show Tricks to Maximize B2B Marketing ROI. Trade Show Trends B2B Marketers Need to Know. Do you need help establishing a marketing or trade show strategy? Marketing Implementation b2b marketing trade show'

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

MAY 30, 2014

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Show your company timeline on your website.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

SEPTEMBER 5, 2014

Come up with a marketing strategy. We are your outsource B2B marketing resource! Marketing Planning b2b marketing plans strategic planning' There is content marketing that attracts your target audience. So here is a roadmap for a successful marketing plan. Analyze your customers, markets and competition. Write a marketing plan.

Planning 100

Planning B2B Marketing B2B Work Management 100

B2B Marketing Traction

JANUARY 17, 2013

I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. My personal belief is that B2B social media marketing adoption is subject to two major factors in the pragmatic Early Majority marketplace. Pragmatists unite – it may be time to think about getting on board.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

NOVEMBER 28, 2011

” We’ve seen too many B2B companies fail to look at their business, industry, and competition strategically, miss major opportunities and waste precious marketing dollars. At New Incite, our tagline is “ Don’t Leave Your Marketing to Chance.” Adjective: Occurring unexpectedly, unintentionally, or by chance.

B2B Marketing 100

B2B Marketing Planning SWOT B2B 100

B2B Marketing Traction

OCTOBER 27, 2011

A marketing audit is a cost-effective review process where an expert looks at your marketing strategy, tactics, and results to make sure you are getting the best results possible without wasting money. Bad strategy. For example, one of our B2B clients published blog posts about popular events, hoping to increase readership.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 23, 2015

Marketing Implementation b2b email marketing plans results ROI strategy' We’ve helped hundreds of businesses improve marketing through strategic planning and creative execution. Photo from Flickr by Simon Cunningham of lendingmemo.com. Some Rights Reserved.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

DECEMBER 6, 2011

Are you leveraging your B2B marketing assets to achieve better results faster? Spending your marketing time, resources and budget on tactics and strategies that accelerate marketing results is better than spending your time, resources and budget on tactics that take a long time to produce results.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

JULY 1, 2015

Many businesses have not paid attention to buyers from the millennial generation – now almost 50% of the people that are involved in B2B purchase options – read my recent post with the details here. Include your strategies and tactics as well as a timeline for getting everything done. Write or re-write your marketing plan.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

FEBRUARY 13, 2014

Marketing Strategy' Focus on the wonder in the world, not the negative. How do you show gratitude? Do your customers and vendors feel appreciated? Do you appreciate and thank your employees?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Advertising Agencies Lead Scoring 100

B2B Marketing Traction

JANUARY 5, 2012

B2B CMOs must break out of the marketing silo (ivory tower?) Marketing is now with “the people” ( Read my previous post about “citizen marketing,” B2B Marketing Trends I’m Thankful For ). Leading by communicating the marketing strategy is critical. and lead , among other things.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

MARCH 23, 2012

Up until as late as 2005, I did think a valid strategy for a company with no presence on the web was to jump start online lead generation with PPC. But today B2B marketers are much better of investing in organic search engine optimization and great content.

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

JUNE 15, 2011

Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. Have a strategy and a plan for your use of LinkedIn. I’ve gotten feedback from some business owners that they don’t plan to invest in a LinkedIn strategy, because if their employee leaves the company, that investment will be lost.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

MARCH 27, 2013

I’ve always admired how so many B2B marketers are control freaks. Blog author Jennifer Beever is the founder of New Incite and the Chief Marketing Officer for Hire for B2B companies that want to grow faster. We control details and deadlines and, most importantly, our brand. Protect the brand at all costs!

B2B Marketing 100

B2B Marketing Branding Brand Identity B2B 100

B2B Marketing Traction

JULY 1, 2010

As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. There is no magic bullet in B2B marketing. They are looking for a magic bullet. I have news for them. Sorry to disappoint. Integration? Not as glamorous as the magic bullet, but they work!

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). Read more in my previous post, Why B2B Marketing Buyer Personas Rule. ). Track, measure and analyze results.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). Read more in my previous post, Why B2B Marketing Buyer Personas Rule. ). Track, measure and analyze results.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

JUNE 7, 2010

In the webinar, titled “Beyond the Eco-Label: Strategies for Marketing Your Sustainable Brand,” Susan explained that brand storytelling is far better than any green seal or label a company can use. Is your B2B marketing transparent? Studies have shown that people make decisions with their hearts. CC License.

Transparency 100

Transparency B2B Marketing B2B Webinar Metrics 100

B2B Marketing Traction

JUNE 7, 2010

In the webinar, titled “Beyond the Eco-Label: Strategies for Marketing Your Sustainable Brand,” Susan explained that brand storytelling is far better than any green seal or label a company can use. Is your B2B marketing transparent? Studies have shown that people make decisions with their hearts. CC License.

Transparency 100

Transparency B2B Marketing B2B Webinar Metrics 100

B2B Marketing Traction

AUGUST 29, 2011

Now is the time for B2B Marketers to invest small amounts in marketing programs - by doing research to find new or validate existing market opportunities, confirming or updating marketing messaging, or identifying new marketing technologies and media that might offer better or more cost-effective results. ” So, U.S.

Buy 100

Buy B2B Marketing B2B Television marketing 100

B2B Marketing Traction

MARCH 25, 2013

In the article, author Chris Kuenne states that strategy, analysis, creative program design and technology are the skills that make marketing successful today. They are also vulnerable to competitors who are one step ahead because they get the strategy-analysis-creative-technology mix and are executing it well.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

JANUARY 11, 2012

In Good to Great , Jim Collins writes that great company leaders never talked about competitive strategy. Chan Kim and Renee Mauborgne take this a step further in their book Blue Ocean Strategy. Or, at best, you’re looking laterally at business opportunities in an attempt to keep up. It’s up to you to tell them.

B2B Marketing 100

B2B Marketing Marketing & Strategy B2B Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 6, 2012

If you don’t have a content strategy, New Incite can help. Consider doing a video, or better yet, interview your customers on video and have them talk about the benefits and value they have received. Create some strategic messages with value-add links for the social media channels you are on.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

APRIL 20, 2010

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. That’s why buyer personas rule for B2B marketing. Photo by net-efekt on Flickr.

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

B2B Marketing Traction

NOVEMBER 2, 2011

B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. “You must never confuse faith that you will prevail in the end – which you can never afford to lose – with the discipline to confront the most brutal facts of your current reality, whatever they might be.”

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 11, 2011

Did you know that one of the definitions of strategy is about planning operations and movements in a war or battle? For years marketers have been using warfare terminology to describe marketing strategies. Southwest found a Blue Ocean Strategy, while the traditional airlines did not fare as well. strat·e·gy strate -j?.

Guerilla Marketing 100

Guerilla Marketing Planning B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

JANUARY 15, 2013

Choose a strategy. Include your strategy, find required resources, schedule required tasks and document specifications. You may be able to modify your website or use a plugin (in the case of WordPress and Joomla, to name a couple) to make the site mobile-friendly or to create a separate mobile site. Put an implementation plan together.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. What do B2B marketers think?

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. What do B2B marketers think?

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100