Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Therefore our spending patterns are typically reversed.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. So here is my take ….

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Buzz Marketing for Technology

MARCH 18, 2010

There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Email this to a friend?

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing. Fire your Director of Social Media!

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Buzz Marketing for Technology

JUNE 30, 2010

If they have committed to your technology or software as a service they most likely will be with you for twice as long unless you do something horribly wrong. B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Are you over weight in Acquisition? Send this page to Print Friendly.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

JUNE 1, 2011

The kingpin of the spend is usually some sort of TV ad spend (if you are B2C) and print/online media spend (if you are B2B). For B2B you certainly can use social data to optimize the effectiveness of your search spending by mining what words your ideal customers use to describe your products or services.

Budget Programs 100

Budget Programs Marketing Budget Social Media Spending 100

Buzz Marketing for Technology

JUNE 15, 2010

Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Facebook Location Based Services Podcasting Social Media Social Networking Twitter Wiki.

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Truth be told – no one cares about your product or service but they do care about how buyers have responded to purchasing it.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

It connects to AT&T’s network via your existing broadband Internet service and is designed to support up to five simultaneous users in your home. There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web.

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Buzz Marketing for Technology

JANUARY 26, 2011

Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct!

Social Media 100

Social Media Media Broadcasting PR 100

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service. It’s easy to get caught up in the buzz, and the hype, around social media.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

MARCH 9, 2011

If you can find, respond and delight those customers that speaks volumes for your customer service. After all customer service is the new PR and it also provides a great ROI! Whether that mention was directed at your brand or someone other brand’s product or service in your space they tend to talk about their wants and desires.

Social Media 100

Social Media Media Marketing Management BtoB 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

But what’s becoming clear to me is that real time communications is essential in this new multi channel world where you better be listening for your customers and delighting them with Social Customer Service. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Buzz Marketing for Technology

OCTOBER 21, 2008

Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers – but actually they should. Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing.

Case Study 100

Case Study Case Studies B2B Sales Email Marketing 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media provides an “exceptional customer experience” which also unlocks the beauty of social media and the web in sharing stories of great customer service travel far and wide. FOUND the ROI of Social Media for B2B Marketers!

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

JANUARY 4, 2011

Want to know what customers really want from your product or service? – Want to drive leads AND know what is holding potential customers back from buying your type of product or service? – Want to get ideas on how to evolve your product or service? – Why not play Buy a Feature ! Why not play Speed Boat !

Planning 100

Planning Lead Scoring Lead Ranking Paid Search Agency 100

Buzz Marketing for Technology

APRIL 6, 2010

Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Will Facebook replace your B2B Marketing email system? Even conduct the sale with payment options like PayPal in the future. Bottom line – I think you need to keep an eye on Facebook as this platform develops.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

JULY 14, 2010

It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. There are no impulse purchases in Technology or Consulting Services. It’s a highly considered purchase.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

JANUARY 14, 2009

He started out as a Programmer, turned System Engineer, turned B2B Salesman, turned Business Owner. So, in 2005 he sold his company and began designing a new kind of company; one that focused on innovative self-service methods that would empower end-users. About Dale Dale Underwood has been in Information Technology for 25 years.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

Buzz Marketing for Technology

FEBRUARY 2, 2009

Much more than a Social Media monitoring solution, BuzzGain can help you reveal the influential voices and corresponding conversations that are happening about your product or service so that companies can listen, learn, and effectively engage in mutually beneficial relationships.

PR 100

PR Marketing Management Buzz Startups 100

Buzz Marketing for Technology

DECEMBER 21, 2012

It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Posted in Customer Experience Mobile.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

We’re all aware that an online store experience has to mimic some of the same elements consumers expect in a physical store: easy-to-find products, items positioned strategically on the “shelf,” helpful customer service and so on. But where we may fall short is the reverse: using online data to improve brick-and-mortar efforts.

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

Buzz Marketing for Technology

MARCH 30, 2010

Kadient, a software as a service provider, has a number of buyer personas – 2 in fact – one named Anya and one named Luke. Will Facebook replace your B2B Marketing email system? To compile them Kadient interviewed dozens of salespeople and then built a composite picture of their buyer into these two stereotypical people.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Buzz Marketing for Technology

NOVEMBER 3, 2016

As Financial Services and U.S. But professional service firms often impose inherent drags on marketing response. From these and other events, we were able to prepare preliminary analysis based on expected news, and get it out the door in two days or less—unheard of in most professional services firms. A big yawn?

Planning 100

Planning B2B Marketing Ad brokers Microsite 100

Buzz Marketing for Technology

JUNE 25, 2008

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Buzz Marketing for Technology

JUNE 27, 2008

Financial services. Intelligence Services. Web Services. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Powered by WordPress and Fjords04 Web Design Services , based on Qwilm. Fly Away Home. Food Systems. Gaping Void. Get My Vote. guest commentary. healthcare.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JANUARY 3, 2018

Organizations started to get frustrated with the lack of predictability and rising costs associated with Marketing and the ecosystem of agencies and media companies that had to be invoked when even considering bringing a product, service, or brand to market.

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? Supporting and retaining your best customers is always a good strategy especially when in B2B where a few customers account for a large part of your revenue.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Buzz Marketing for Technology

DECEMBER 15, 2010

So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. This will give you a feeling for how the self service system works and perhaps even try some of the tricks above for your initial ad buy. Trick 1) Place specific Job Titles into the Likes and Interest field.

Facebook 100

Facebook Advertisements Advertising B2B Marketing 100

Buzz Marketing for Technology

APRIL 8, 2008

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Buzz Marketing for Technology

NOVEMBER 9, 2009

Then how do B2B Marketers use that content with Social Media to do the same – here are 5 tricks to Marketing B2B content socially … 1) Tell good Stories – You have a new kind of marketing evolving now – a marketing that is driven by good stories. Now that we are beginning to feel the relief of.

Social Marketing 100

Social Marketing B2B Marketing B2B Thought Leadership B2B 100

Buzz Marketing for Technology

OCTOBER 21, 2007

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Buzz Marketing for Technology

OCTOBER 19, 2007

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Buzz Marketing for Technology

AUGUST 20, 2007

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Buzz Marketing for Technology

FEBRUARY 11, 2010

On December 19, 2009 Avaya completed the acquisition of Nortel Enterprise Services. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso? The short answer – heck yeah! Stumble upon something good?

Case Study 100

Case Study Case Studies B2B Marketing Studies 100