Digital B2B Marketing

JANUARY 10, 2012

In their report, DemandGen also includes a number of recommendations to improve B2B email list purchases: Work with multiple data or list sources. Consider Canada’s pending legislation of email marketing practices, can you illustrate the source of every contact and if you have the right to contact them, even if legislation changes?

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. When I ran the Salesforce.com User Group in San Francisco, for example, I loved to hear how the non-profit organizations were creating innovative solutions on very tight budgets. 1) If you go, be present.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Customer Experience Matrix

OCTOBER 18, 2011

This is more a return than a departure: although I’ve written mostly about B2B systems for the past few years, my earlier work was largely in consumer marketing. Here are some observations - consumer marketers have to build databases; B2B marketers don’t. B2B systems are cheaper.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. The Biggest Contributor to B2B Revenue. Read The Biggest Contributor to B2B Revenue. Do you know what CEOs want most from B2B marketers? Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Brandpoint

MAY 18, 2020

Most customers prefer to check out your company’s digital content before taking steps to contact your sales department; Forrester points out that’s now common practice for 68% of B2B buyers. closely measure the ROI of their content marketing, according to the 2019 Content Marketing Institute and Marketing Profs B2B report.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

KoMarketing Associates

AUGUST 2, 2018

He has written more than 3,000 posts and articles about email marketing trends and best practices. A former journalist, Chad previously served as lead email marketing researcher at Salesforce.com, ExactTarget, Responsys, and the Direct Marketing Association.

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

Salesforce Marketing Cloud

JULY 6, 2023

I’m struck by how the four agreements seem purpose-built for the B2B seller. In other words, go for a walk, rest your eyes in a cozy chair, or even practice a more formal meditation. How it made Richardson a better seller: “The Toltecs didn’t sell enterprise software, but these principles help me every day,” she said.

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

Marketing Insider Group

MARCH 3, 2011

This post originally appeared on the Savvy B2B Marketing Blog … Why is content marketing so important? I started my career in B2B sales and quickly grew frustrated with the content being produced by my marketing colleagues. Thus, content marketing is a critical component of any successful B2B Marketing strategy.

CMS Development 100

CMS Development Top of Funnel B2B Marketing Content Marketing 100

Leadspace

JANUARY 4, 2017

Only 10% of the marketers out there are even doing this as common practice right now, and we should see a lot more adoption this year. DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies?

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

SEPTEMBER 13, 2012

CoreMotives (purchased last March by Silverpop ) has a similar architecture within the Microsoft Dynamics world and Predictive Response (which I haven’t looked at in detail) is a similar add-on to Salesforce.com. In practice, most buyers neither know nor care about the architectural differences between the two approaches.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

MARCH 12, 2019

Funding rounds: We have primarily been internally funded by our team and a small group of investors including Gary Flake (former CTO at Salesforce.com), Brian Cohen (former CMO at Farmers Insurance), and Gary Rubens (founder of ATG Stores). Engage, Inc. We also have worked with Chicago-base Ringleader Ventures.

Burn Rate 196

Burn Rate eCommerce Salesforce.com Click Rate 196

Adobe Experience Cloud Blog

APRIL 24, 2011

By putting in place best practices, you will be sure you can measure the value of your marketing campaign efforts while also communicating with sales the important information about a lead. When you first implement Salesforce.com, your default lead sources are Web, Phone Inquiry, Partner Referral, Purchased List and Other.

Lead Scoring 48

Lead Scoring Lead Ranking Practices Leads 48

Customer Experience Matrix

JUNE 30, 2010

In practice, this means that only very small companies will actually be able to use the free system as their primary long-term marketing system. Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. LoopFuse knows that, of course. rather than marketing automation.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

ViewPoint

AUGUST 30, 2012

He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. He helped build Salesforce.com with an outbound marketing perspective into the mid-market.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

APRIL 7, 2011

Traditional methods like cold calling need to evolve with fresh and inventive B2B sales strategies in order to boost leads and overall sales revenue. B2B sales buyers are now savvier and focusing on building and nurturing the customer relationship will increase loyalty along with overall sales revenue. By David Taber.

B2B Sales 48

B2B Sales Salesforce.com Buying Cycle B2B 48

The Point

APRIL 1, 2014

In our work developing lead nurturing programs for B2B companies , we often hear statements like the following: “We won’t be implementing lead nurturing for new leads because our telesales manager says his team is following up on every lead.”. Once initiated, the steps are as follows: 1. Marketo sends first follow-up email.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

Crimson Marketing

MAY 13, 2015

Brinker: There’s tremendous change happening in the B2B marketing technology landscape. We have leaders on the scale of Adobe, Oracle, and Salesforce.com making near $1 billion acquisitions and creating massive scale. Brinker: There are two dimensions to the challenge of making B2B marketing technology effective.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Lauren Vaccarello, salesforce.com. Author of Complete B2B Online Marketing and Sr. Director of Online Marketing at salesforce.com. Session: How Salesforce.com Uses Online Marketing to Grow Our Business (FULL). Session: Best practices in Social CRM ( Register ). Why famous? Jason Keath, Social Fresh. Why famous?

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Other B2B companies that use their welcome pages well include VMWare , Lenovo , UPS and Intel.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Adobe Experience Cloud Blog

OCTOBER 26, 2011

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. In less than 24 hours, salesforce.com used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. Photo Credit: salesforce.com.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Adobe Experience Cloud Blog

AUGUST 10, 2012

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012.

Salesforce.com 48

Salesforce.com Marketo Buzz Conference 48

Customer Experience Matrix

AUGUST 16, 2011

I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently. Of course, the jackpot here is Salesforce.com. unified systems should save money, although it's not clear they do in practice.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

APRIL 5, 2011

In practice, defining customer treatments in Whatsnexx didn’t look much easier to me than defining them in other systems. The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail. The advantage is you can think in terms of new customers, loyal customers, disgruntled customers, etc.,

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

The Mx Group

NOVEMBER 17, 2017

B2B Marketing Strategy. B2B Telemarketing. We are using salesforce.com as our CRM — how well will it work to support our efforts? With many years’ experience managing clients at major advertising, media and marketing agencies, Nina brings a unique perspective to The Mx Group’s in-house B2B marketing team. Brand Strategy.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Adobe Experience Cloud Blog

OCTOBER 17, 2012

I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com. One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud. I discussed all this and more in this interview with salesforce.com’s Aaron Farley. Check it out.

Marketo 48

Marketo Marketing Automation Services Salesforce.com Video Marketing 48

Adobe Experience Cloud Blog

OCTOBER 19, 2012

Phil discusses the changes in the buying landscape, how that has affected the b2b marketing professional, and what benefits can be derived from focusing on RPM. Bill discusses how Marketo is helping customers get social and how those capabilities integrate directly with salesforce.com. Want to see some more Dreamforce videos?

Marketo 48

Marketo Salesforce.com Marketing Management B2B Marketing 48

The ROI Guy

SEPTEMBER 10, 2015

Over 95% of B2B buyers demand proof that you’ll deliver value, demanding financial justification / ROI quantification prior to purchase approval. There is a decided Value Gap between the approach buyers want you to have, and what most B2B vendors are delivering. Did you know …. Sign-up now - https://summit.vsrcouncil.org/.

Lead Scoring 40

Lead Scoring Lead Ranking Gartner Salesforce.com 40

Customer Experience Matrix

DECEMBER 13, 2012

This is actually a pretty minor difference, since in practice most companies will both maintain a central customer database with key profile information and make direct connections to other systems for details such as transactions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

FEBRUARY 23, 2018

Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Scott Brinker , author of Hacking Marketing, a great book about agile practices in marketing, sheds more light. They won’t get followed up. I'd like to hear from you.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Digital B2B Marketing

JULY 6, 2011

Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

InsightSquared

MAY 24, 2019

Join the InsightSquared team and 500+ revenue operations, sales and marketing leaders for two jammed pack days of networking, data-driven best practices and valuable insights from leaders in the industry. Colin Nanka is the Senior Director of Enablement for North American Sales and Leadership Development at Salesforce.com.

Salesforce.com 56

Salesforce.com Thought Leadership Network Marketing Marketing Management 56

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Internet took 4 years.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

MLT Creative

OCTOBER 25, 2011

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Correcting data fields and standardizing formats and data elements – data hygiene – are some of the least interesting and most tedious tasks in B2B marketing. Bounce rates are hitting the ceiling.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

InsightSquared

MAY 21, 2019

We couldn’t resist the opportunity to share what we’ve learned through our work with so many B2B clients with the great audience that Ramp attracts.”. Ramp is a two-day event focused on best practices designed for revenue operations professionals. Ramp is the perfect venue for leaders to learn from each other.

Peer-to-peer 31

Peer-to-peer Salesforce.com DemandBase Marketing Attribution 31