Zoominfo

JUNE 10, 2022

Any company conducting business in the European Union (EU) must comply with the rules and regulations laid out by GDPR or risk facing hefty fines. Think about how many web forms you’ve filled out in your life with your information — first name, last name, email address, home address, employer, credit card information, etc.

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Organization Zoominfo Enterprise Management Privacy 130

Zoominfo

AUGUST 30, 2022

Marketers also need to consider the ePrivacy Directive, which outlines rules for outbound marketing across Europe. The ePrivacy Directive , passed in 2002, was created to reinforce privacy by protecting the confidentiality of communications and establishing rules for tracking and monitoring data subjects.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Agent Gibbs’ rule No. One client opted for managers to nominate top performers to take part in a focus group.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Brand Identity 103

Zoominfo

MAY 19, 2021

General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals. Compliance measures include categorizing the types of data that need protection and specifying what steps to take concerning each data type under the applicable rule. Opt In/Opt Out.

Privacy 130

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Martech

FEBRUARY 20, 2024

This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples. While I can’t guarantee you overnight success, I promise you’ll walk away inspired and armed with powerful tactics to take your B2B outreach to the next level. Something out of place always draws attention.

Urgency Marketing 101

Urgency Marketing B2B Allocation CAN-SPAM 101

Zoominfo

MAY 31, 2018

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns. The UK will likely be governed by GDPR rules for a while.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

PureB2B

MAY 30, 2022

Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. We’ve written this article to help you gain clarity into ensuring your B2B data usage is GDPR compliant.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

ANNUITAS

AUGUST 13, 2013

According to a recent post from Marketing Charts, one out of seven US Opt-In emails did not make it to the inbox! Blog B2B Marketing Demand Generation Email best practices Email Deliverability Email sending volumes'

Deliverability 100

Deliverability Rules B2B Demand Generation 100

PureB2B

MAY 30, 2022

Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. We’ve written this article to help you gain clarity into ensuring your B2B data usage is GDPR compliant.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

SalesIntel

JANUARY 8, 2024

The Update for Bulk Email Marketing and Sales Professionals: Starting in February 2024, Google is rolling out new rules for high-volume email senders who send over 5,000 emails per day to Gmail inboxes. This empowers users to easily opt out of receiving further communications, promoting a more transparent and user-centric approach.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

Zoominfo

MAY 19, 2020

You do, however, have to comply with certain rules when sending those unsolicited emails, and if you don’t, the penalties can be very serious. The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. Find out where the different players stand on the data being collected in your opt-in forms. It depends.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Zoominfo

MAY 19, 2021

General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals. Compliance measures include categorizing the types of data that need protection and specifying what steps to take concerning each data type under the applicable rule.

Privacy 100

Privacy Opt-out Zoominfo Opt-in 100

Webbiquity

JANUARY 20, 2021

Nonetheless, the rules can be overwhelming for marketers just trying to do the right thing. With all the rules and regulations, you might be thinking that personalized marketing isn’t exactly worth the effort. And, of course, keep in the loop regarding any new rules and regulations. Image credit: Despositphotos.

Privacy 268

Privacy Personalization Planning Marketing Management 268

PureB2B

JANUARY 23, 2018

Based on statistics, email is the main driver of leads and revenue for B2B marketers at 73 percent and 63 percent , respectively. Instead, you need to stand out from the crowd and lead the way by catching your leads’ attention with email marketing principles and techniques that resonate with them. Email Rules to Live By.

Rules 62

Rules Email Marketing Planning CAN-SPAM 62

Zoominfo

DECEMBER 16, 2020

Yet there are some professionals out there that don’t take that statement as true. Do we have a history of reaching out to this contact?” “Has Has this lead opted out to receiving emails from my organization?”. And, of course, it turns out the account is owned by a peer. Think about it.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Zoominfo

FEBRUARY 9, 2022

I saw that ZoomInfo’s success in the business-to-business (B2B) sales and marketing space has been accompanied by a pragmatic focus on good privacy practices, and I wanted to be a part of that. But the good news is that the underlying principles for most of the privacy rules are the same. Q: What are your first impressions?

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Zoominfo Privacy Opt-out Ad brokers 130

Zoominfo

MAY 19, 2020

You do, however, have to comply with certain rules when sending those unsolicited emails, and if you don’t, the penalties can be very serious. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. An opt-out can be as easy as an unsubscribe link.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Martech

SEPTEMBER 7, 2022

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. Keep reading as I provide an overview of the metaverse from a business communications perspective and call out the best use cases being done today. Read next: How B2B marketers can leverage the metaverse.

Enterprise Management 106

Enterprise Management B2B Marketing B2B Marketing Management 106

Marketing Graham

OCTOBER 20, 2020

name@hotmail.com or name@privateEmail.com) you will need their permission (opt-in) before you send the email. Don’t you just love B2B email marketing laws? The best way to get consent (opt-in). Opt-in does not last forever, but unfortunately, neither GDPR nor PECR stipulates a time period. The new ePrivacy law.

Email Marketing 98

Email Marketing B2B Marketing Opt-out Opt-in 98

Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! – Explore membership today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Opt-out Digital Transformation 52

Martech

NOVEMBER 24, 2021

The rules of the game are changing. Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). A brand can just go along with the rules. In the B2B space, sales cycles are longer, about nine to 12 months. A private affair.

Top of Funnel 100

Top of Funnel Ad Building Privacy Opt-out 100

Tomorrow People

NOVEMBER 17, 2021

B2B companies in existing markets need to stand out. According to a 2021 report from B2B International, building a strong position in the industry is a top priority and concern for B2B professionals. But how can you stand out when you have many direct competitors? Take Salesforce as a classic B2B example.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. As your B2B company grows, it’s essential to develop a social media policy that aligns with your B2B’s marketing strategy to protect your brand integrity and avoid any legal issues. Empower your employees to represent your brand accurately on social media.

Social Media 361

Social Media Media Guidelines PR 361

Martech

NOVEMBER 2, 2023

Ad-free subscription On Monday, Meta announced it was rolling out ad-free subscriptions for Facebook and Instagram users in Europe and putting a “temporary” ban on ads to those under 18. The implications of the EDPB’s ruling go well beyond Meta’s bottom line. Why we care.

Advertisements 119

Advertisements Advertising Personalization Terms and Conditions 119

Zoominfo

APRIL 12, 2018

No matter how great your emails are, eventually your contacts get married, change jobs, or receive promotions; their companies go out of business or merge with entirely different organizations. Consider the following: Up to 25% of B2B database contacts contain critical errors ( source ). Include the option to ‘opt-in’ on all web forms.

Ad Building 202

Ad Building Work Management Opt-out Zoominfo 202

Content4Demand

FEBRUARY 26, 2020

Balancing Data-Driven Marketing With Individuals’ Right to Privacy We all know that data that helps us know and understand our buyers has become the most prized possession of B2B marketing and sales teams. With the California Consumer Privacy Act, we now have another set of standards with which B2B marketers may need to comply.

Privacy 60

Privacy B2B Marketing Opt-out Opt-in 60

Zoominfo

JUNE 8, 2022

Inadvertently contacting individuals who have opted into the country’s official Do Not Call Registry is a common mistake. The Telephone Preference Service (TPS) creates a master list of every consumer within the UK who has opted out of unsolicited sales and marketing phone calls. Many other countries have a similar system.

Privacy 100

Privacy Zoominfo Telemarketing Work Management 100

PureB2B

MAY 30, 2022

Read on below GDPR Guide to find out why: What Is GDPR? On the Surface: What GDPR Means for B2B Marketers. This year, the EU will officially implement GDPR, a game-changing piece of legislation that is going to rewrite the rules of using customer data. On the Surface: What GDPR Means for B2B Marketers.

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Opt-out Opt-in Ideal Customer Profiles Trade Show 62

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. Running out of space? Or opt for LinkedIn’s Lead Gen Forms, which generate a pre-populated contact form inside the app.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

ANNUITAS

MAY 29, 2014

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent.

B2B Marketing 100

B2B Marketing Opt-in Opt-out B2B 100

PureB2B

MAY 30, 2022

Your company’s B2B marketing success will only ever be as good as its data. A marketing team with outdated or inaccurate B2B database, though, runs the risk of wasting its time on mostly ineffectual marketing pitches. For these reasons, businesses must be vigilant about building and maintaining quality B2B data.

B2B Marketing 62

B2B Marketing Work Management Marketing Management Ad brokers 62

Zoominfo

JUNE 26, 2019

Here are a few ways to do it: Update and append your B2B data on a regular basis to fill in the holes, plug the gaps, and refresh records, removing obsolete data and filling it with just-verified email addresses, direct dial phone numbers, correct titles, company information, and more. Abide by the CAN-SPAM law. Don’t be misleading.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Zoominfo

APRIL 29, 2022

While the idea of getting a text from a sales professional may seem a little out of the ordinary, the rise of remote and hybrid work means sales reps are turning to text messaging more than ever. And, as it turns out, there are some very real benefits to using text as part of your prospecting strategy. Texting should always be opt-in.

Lock-In 130

Lock-In Zoominfo Opt-out Outreach 130

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. Mapping out content for each stage of the buyer’s journey makes it easier for content to do its job and for you to increase sales. Here’s your current B2B buyer. Millennials Rule. B2B Buying Isn’t Linear.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Zoominfo

FEBRUARY 12, 2024

Opt for a tool that balances sophisticated features with ease of use to effectively support your go-to-market strategy. With proper governance, however, rules are set for data entry, access levels are defined, and usage protocols are established. Consider a company using a customer relationship management platform.

Work Management 130

Work Management Marketing Management Tools Lead Ranking 130

Zoominfo

OCTOBER 5, 2021

For sales or marketing professionals, planning go-to-market efforts in Europe and the UK without reliable B2B contact data and software solutions is like traveling without a passport: You’ll spend a lot of time and money, but you won’t get very far. What’s the one item most critical to this successful trip? Yep, you guessed it: your passport.

Zoominfo 130

Zoominfo Privacy Marketing Analytics Tools Opt-out 130