Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 112

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 112

Schubert B2B

SEPTEMBER 29, 2023

Creating awareness and generating substantial interest in your B2B product or service can appear to be an uphill battle. Nevertheless, a game-changing strategy exists that can invigorate your efforts, shifting your attention from basic lead generation to the sophisticated art of demand generation. Its overarching goal?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

Heinz Marketing

SEPTEMBER 1, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing When it comes to effective customer-led growth (CLG) strategies, most efforts focus on customer service and support. Account Management Portals: These are everywhere now. This ensures that clients know they can access personalized assistance when needed.

Marketing Websites 96

Marketing Websites Marketing Automation Services B2B Thought Leadership Customer Satisfaction 96

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. Driving high-quality leads? What are you hoping to achieve?

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Sana Commerce

FEBRUARY 19, 2023

The perfect marriage of B2B e-commerce and EDI What is EDI? Where does B2B e-commerce come into play? B2B e-commerce lets you display different types of supporting product content, like spec sheets, images or videos. B2B e-commerce is more than a sales portal or computer language like EDI.

Cross-Selling 52

Cross-Selling B2B Paid Search Agency B2B Sales 52

KoMarketing Associates

JANUARY 30, 2018

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Image Source: [link].

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

Communities 121

Communities Ad Building Brand Identity Branding 121

KoMarketing Associates

SEPTEMBER 10, 2019

Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. It generates 239% as much revenue.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Webbiquity

SEPTEMBER 30, 2020

As a marketer, it’s helpful to get familiar with some of the ways in which our subconscious works. For example, In Flow uses muted shades incredibly well on their B2B portal software page. The post Five Ways to Use Colors to Create Effective Landing Pages appeared first on B2B Marketing Blog | Webbiquity.

Landing Pages 299

Landing Pages Effectiveness Digital Asset Management Work Management 299

Navigate the Channel

NOVEMBER 15, 2022

Although some forecasts don’t support continued rapid and expansive growth in ecommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the e-commerce market has plenty of room to grow and could increase from $3.3 The basics of B2B eCommerce. trillion today to $5.4 trillion in 2026.”.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

xiQ

MARCH 26, 2020

Let’s evaluate what this means for B2B Sales and Marketing. As Q1 wraps up, your goals may not have been greatly affected, but with businesses now suspended in limbo, sales and marketing will experience a plummet in numbers during Q2. Build portals or microsites to connect with your clients.

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

The Lead Agency

MAY 11, 2022

One of t he most common mistakes made by B2B businesses is believing that if they have a great product or service, customer retention will naturally follow. Customer satisfaction and positive experience play an incredibly unique and important role for B2B companies! The Importance of B2B Customer loyalty .

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

Sana Commerce

NOVEMBER 28, 2023

The quest for e-commerce optimization is about making those subtle yet impactful tweaks that can boost your online store’s performance, enhance the user experience , and ultimately lead to higher conversion rates. Making the wrong adjustments can lead to even more confusion and stagnated results for your business.

Optimization 52

Optimization B2B Business Conversion Rate 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Distributors buy directly from the businesses, then market and sell to customers in their operating regions. Access to new markets. See how it works What is channel sales? Distributors. Built-in trust.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

SalesIntel

NOVEMBER 10, 2022

Have you been experiencing issues with your B2B data? . Did you have a bad experience with an earlier B2B lead database and want to switch to a reliable B2B data partner? Do you have that gut feeling that your sales team could more easily find B2B leads if they had better information available to them?

Contacts 52

Contacts B2B Best Practices Lead Ranking 52

Marketing Insider Group

MARCH 2, 2023

Continued Emphasis on Interactivity The marketing world sounds a bit like a broken record when it comes to interactivity. If you’re a company looking to boost your rankings and increase lead generation, “just-for-fun” animations aren’t your best bet. Add custom viewing options to reel them in. The idea of Web3.0

Design 223

Design Trends Paid Search Agency Lead Scoring 223

ANNUITAS

OCTOBER 7, 2020

But there’s also a parallel in the marketing world. As we see new trends come and go, and attitudes shift, it’s worth considering for sustainable strategic demand marketing what separates a one-hit wonder from a solid-gold standard that stands the test of time. So, where do one-hit marketing wonders end up?

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Investing in digital commerce is crucial at a time where 72% of B2B buyers start their purchase journey online. How does digital commerce in B2B work?

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

NetLine

FEBRUARY 13, 2020

In the world of B2B marketing, marketers might think romance is dead. . Poor marketers. . That’s the approach that NetLine has taken to B2B Lead Generation for 25 years and our clients always seem pretty satisfied with their results. When you’re straightforward at the beginning everyone wins.

Lead Scoring 84

Lead Scoring Lead Ranking Leads Lead 84

Content Standard

MAY 24, 2019

Partner marketing plays a major role in driving B2B lead generation, especially for tech brands with indirect sales models. As McKinsey notes, organizations marketing for growth “need to shift their organizational model away from ‘boxes and lines’ to a fluid ecosystem of internal and external partners.”

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82

Navigate the Channel

NOVEMBER 14, 2017

Influencer marketing has long been a staple in the B2C marketplace. However, many experts believe that it will soon rise in the B2B marketplace as well. Because of stats like these, savvy B2B marketers are looking to move into influencer marketing in a big way. Using Publishers as Influencers. Types of Campaigns.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Read next: The B2B customer journey is set on a digital track.

Digital Asset Management 106

Digital Asset Management Enterprise Management Work Management Marketing AI 106

xiQ

MARCH 26, 2020

Let’s evaluate what this means for B2B Sales and Marketing. As Q1 wraps up, your goals may not have been greatly affected, but with businesses now suspended in limbo, sales and marketing will experience a plummet in numbers during Q2. Build portals or microsites to connect with your clients.

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

Heinz Marketing

DECEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. Without further ado….

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Marketing Insider Group

APRIL 6, 2020

But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Quick Takeaways: Content marketing must deliver timely, reliable, and relevant information your customers or patients need to make decisions. Both consumers and businesses want immediate relief.

Paid Search Agency 263

Paid Search Agency Enterprise Management Work Management Content Marketing 263

The Mx Group

OCTOBER 20, 2017

Over the last 25 years, I’ve seen companies go through countless scenarios when selecting a B2B marketing agency — from detailed RFPs to chance meetings at networking events. I’ve heard prospective clients ask hundreds of questions on just about every topic, ranging from experience in their market to agency culture.

Advertising Agencies 70

Advertising Agencies Paid Search Agency Sales Management Top of Funnel 70

Sana Commerce

OCTOBER 9, 2022

It’s not uncommon to hear B2B e-commerce in ANZ is about 10 years behind the United States (U.S.) The combined forces of the pandemic, supply chain issues, and a looming recession have made it all too clear how necessary it is for businesses to lean on proactive sales channels such as B2B e-commerce. and Europe. and Europe.

B2B 52

B2B Lead Scoring Lead Ranking Cross-Selling 52

KoMarketing Associates

JULY 24, 2015

Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Brand Identity 120

Sana Commerce

MARCH 20, 2023

B2B organizations have begun leaning on their online channels more heavily, leveraging business process automation to save time and ensure internal teams aren’t strained. For B2B organizations in the region , e-commerce has proven to be a natural solution. They are currently one of Sydney’s leading food and dairy distributors.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

SalesIntel

APRIL 19, 2024

This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP). This blog will help you identify the top ten lead enrichment tools and ensure you choose a reliable data provider for your prospecting efforts. This is when lead enrichment tools become essential.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

PureB2B

AUGUST 27, 2017

Storytelling is a powerful tool for marketing, but let’s take a look at why it works from a psychological standpoint: . Because of the massive effect of storytelling, it’s no surprise that it has become a powerful tool in the world of B2B marketing. Marketers can communicate their product or service better through storytelling.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

NuSpark Consulting

FEBRUARY 24, 2013

Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. Lead Generation Overview. Content Strategy.

Paid Content 100

Paid Content Advertising Agencies Advertisements Advertising 100

Marketing Insider Group

APRIL 6, 2021

Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. With content marketing. The Power of Customer Retention Marketing. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

NetLine

JANUARY 18, 2024

What Google’s Cookie-Tracking News Means for B2B Marketers ” Despite nearly half a decade of lead time and discussion, many professionals and businesses find themselves unsure of what exactly wil happen. As established by CASL over a decade ago, consent is crucial for when building a marketing communications approach.

Google 52

Google Privacy Lead Ranking Intent 52

SalesIntel

MAY 20, 2022

However, when businesses look to acquire data for their sales and marketing engines, they have little understanding of what type of data they want, how much it costs, or who the reliable providers are. High bounce rates will wreak havoc on your domain’s reputation and might halt your email marketing for months.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52