Smashmouth Marketing

NOVEMBER 4, 2010

I wanted to beat my best score, and. I wanted to beat their best scores. Outbound sales, lead generation and demand gen in general are all about the numbers, too: forecasting good numbers, hitting those numbers and then pushing those numbers to new levels. Lastly, the Wii session inspired a contest at Green Leads this month.

Lead Gen 100

Lead Gen Lead Ranking Lead Scoring Peer-to-peer 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? So below is a collection of data sources we've used in our lead generation work. By far the best value on the market for the quality you receive. We've never found the value.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

JULY 16, 2009

When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". Is it a common trend across the b2b industry? What if you could get your sales team to NEVER say "Leads Suck"? There are lots of terms describing leads. But let's get old school.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? So below is a collection of data sources we've used in our lead generation work. By far the best value on the market for the quality you receive. We've never found the value.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

JULY 3, 2009

When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". Is it a common trend across the b2b industry? What if you could get your sales team to NEVER say "Leads Suck"? There are lots of terms describing leads. But let's get old school.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

DECEMBER 1, 2010

That said, we want to hear value. Either way, as we b2b demand gen folks know, it's all about the content, so let's provide it. I challenge all the vendors -- bring value to the audience. he uses Green Leads, I might check them out " ? And as attendees, we kind of owe it to them to listen.

Vendors 100

Vendors Lead Ranking Lead Scoring Event Marketing 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. Comment on a few relevant articles Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Look at the other top experts in the Lead Generation section of LinkedIn. So I bookmarked the following links and turned on the bookmarks toolbar.

Lead Generation 100

Lead Generation Social Media Lead Ranking Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

JANUARY 15, 2009

Craig is publishing a series of Thought Leader articles and thus far they have been great reading for B2B Marketers. Having worked with Mike Damphousse over the last couple of years, I can tell you this: He has a value-added opinion on anything and everything. You can find all his articles on his site. Thanks Craig!

Opinions 100

Opinions Lead Ranking Lead Scoring Ads 100

Smashmouth Marketing

JANUARY 4, 2009

Craig is publishing a series of Thought Leader articles and thus far they have been great reading for B2B Marketers. Having worked with Mike Damphousse over the last couple of years, I can tell you this: He has a value-added opinion on anything and everything. You can find all his articles on his site. Thanks Craig! read more.

Opinions 100

Opinions Lead Ranking Lead Scoring Ads 100

Smashmouth Marketing

MARCH 31, 2011

Green Leads is pleased to announce that we will be a Gold Sponsor at the SiriusDecisions 2011 Summit--B2B Sales and Marketing: Forging a New Alliance. ” Demand gen specialists have long debated the topic of Sales Ready Leads--Quality vs. Quantity. The event is scheduled May 4-6 at the Fairmont Scottsdale Resort.

Peer-to-peer 100

Peer-to-peer Sales Qualified Leads Lead Ranking Lead Scoring 100

Smashmouth Marketing

MARCH 10, 2011

They just don't work any longer and they're not helping anybody succeed at generating quality b2b leads. It had everything you needed to pass a lead or book an appointment with your targeted prospecting base. If you're dialing consumers selling widgets, maybe, but if you are dialing high level b2b audience, no way.

Lead Gen 100

Lead Gen Lead Ranking Lead Scoring Telemarketing 100

Smashmouth Marketing

MAY 6, 2022

One thing for b2b sales execs to remember though is that an introductory appointment , as long as it's with the right person at the right company, is exactly that, it's an introductory appointment with a sales qualified lead (SQL.) Bring value. Get a commitment to bring more value to them. Then prod them to share more. "I

Sales Qualified Leads 124

Sales Qualified Leads Gartner Paid Search Agency B2B Sales 124

Smashmouth Marketing

AUGUST 13, 2019

There is no place for BANT in a lead gen scenario, it is for later in the sales cycle. BANT is dead as it pertains to Lead Gen. And in Lead Gen, especially b2b appointment setting , the goal is to get the conversation started.

Allocation 105

Allocation Lead Gen Sales Cycle B2B Sales 105

Smashmouth Marketing

JUNE 15, 2009

37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% hig her than those not nurtured As you all know, Green Leads is in the b2b appointment setting business. Inbound leads as a result of the nurturing campaign were routed to their inside sales team.

Work Management 100

Work Management Marketing Management B2B Lead Gen 100

Smashmouth Marketing

MARCH 19, 2009

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. I do, however, challenge the value of that inbound lead versus the value of the outbound lead, and that was not discussed. Inbound: SEO, SEM, Blogs.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

JUNE 19, 2009

As you all know, Green Leads is in the b2b appointment setting business. Similar to b2b inside sales teams, we book meetings with C/VP level executives on our clients' behalf and only get paid when the meetings take place. Inbound leads as a result of the nurturing campaign were routed to their inside sales team.

Work Management 100

Work Management B2B Best Practices Stats 100

Smashmouth Marketing

OCTOBER 28, 2009

In fact, we bring value to each other. Brian Carroll of Intouch: B2B Lead Generation blog. We each have two obvious things in common: We are bloggers and we are lead gen practitioners. Competitors are definitely worthy of being part of the Lead Gen Tips collection. Already this month a lead has come of it.

Lead Generation 100

Lead Generation Lead Ranking Lead Scoring Tips 100

Smashmouth Marketing

OCTOBER 28, 2009

In fact, we bring value to each other. Brian Carroll of Intouch: B2B Lead Generation blog. We each have two obvious things in common: We are bloggers and we are lead gen practitioners. Competitors are definitely worthy of being part of the Lead Gen Tips collection. Already this month a lead has come of it.

Lead Generation 100

Lead Generation Lead Ranking Lead Scoring Tips 100

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Ranking Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 23, 2009

There is no such thing as the average web surfer #sherpab2b09 Thought provoking: MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can’t quantify the value they’re getting from it. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

Lead Ranking 100

Lead Ranking Lead Scoring Webcast Lead Gen 100

Smashmouth Marketing

NOVEMBER 4, 2009

Today's B2B University, sponsored by Silverpop, was a great turnout. RT @damphoux : Carlos: marketing should be comped on sales accepted leads or marketing contribution to pipeline #b2buniversity. stephanietilton : nurtured sales leads provide 47% higher order value - Aberdeen #B2BUniversity. My estimate was 150 or so.

B2B 100

B2B Marketing Budget Creation Marketing Budget Lead Nurturing 100

Smashmouth Marketing

SEPTEMBER 9, 2019

Green Leads measures the sales outcome of our client's b2b appointment setting programs. C) Not a Fit: the meeting was with a prospect that had the right decision maker profile, but one or both parties decided there was not a fit, the lead is closed out. Many would say yes, but the data begs to differ.

ROI 100

ROI Conference Budget Programs Ideal Customer Profiles 100

Smashmouth Marketing

JUNE 7, 2009

Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston. Just thought I would highlight the conference schedule , which is so chock full of marketing value, I wish I was bringing a whole team of Green Leads' folks to attend them all. Been a busy few weeks with conferences. More later.

B2B 100

B2B Marketing Budget Conference B2B Sales 100

Smashmouth Marketing

MARCH 4, 2009

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. I do, however, challenge the value of that inbound lead versus the value of the outbound lead, and that was not discussed. Inbound: SEO, SEM, Blogs.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. How can b2b marketers, especially those who DON'T have audiences of millions or hundreds of thousands, build a tribe? Couple thoughts: Bring value to tribal prospects who aren't customers yet. Trust them.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

JUNE 7, 2009

Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston. Just thought I would highlight the conference schedule , which is so chock full of marketing value, I wish I was bringing a whole team of Green Leads' folks to attend them all. Eight Secrets to Delivering Top B2B Demand Gen Results.

B2B 100

B2B Marketing Budget Conference CMO 100

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. In fact, those warm ones have the highest lead scores in most systems.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Ranking Lead Scoring 100

Smashmouth Marketing

JUNE 23, 2009

It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. Nigel Edelshain : "My instinct so far is call or email soon with some value-add (since leads go South fast) but not make direct reference to your tracking for fear of scaring them off.".

Leadlander 100

Leadlander Lead Ranking Lead Scoring Leads 100

Smashmouth Marketing

SEPTEMBER 23, 2009

MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can't quantify the value they're getting from it. kimalbee : Look at the big pic 4 success - metrics: # visits > #leads - initial > #leads - more info > #sales-ready leads > Sales closed #sherpab2b09.

Webcast 100

Webcast SMB Lead Ranking Lead Scoring 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, Have someone dedicated to providing value to the market.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, Have someone dedicated to providing value to the market.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

JUNE 22, 2009

It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. Nigel Edelshain : "My instinct so far is call or email soon with some value-add (since leads go South fast) but not make direct reference to your tracking for fear of scaring them off."

Leadlander 100

Leadlander Lead Ranking Lead Scoring Leads 100

Smashmouth Marketing

SEPTEMBER 25, 2019

conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. When I was recently at the Sales 2.0

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 25, 2019

conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. When I was recently at the Sales 2.0

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

JUNE 16, 2009

Tuesday's MarketingProfs b2b Forum was a bit more tiring, but just as filled with content. I see a lot of potential for Linkedin, especially for B2B. gscottshaw : Roadblocks for B2B Marketers: 1. Not Scoring Leads, 3. Not Nurturing Leads, 4. Yesterday I posted my favorite tweets for the day. Mickey Khan.

Lead Ranking 100

Lead Ranking Lead Scoring Ethics Mobile Marketing 100