BOP Design

JUNE 8, 2021

Wondering what types of content to include in your B2B content marketing strategy ? For many B2B firms, it’s often a blend of various types of content. Read more: SEO for B2B marketers. However, it’s quite the opposite – this can be some of the most popular content on a company’s B2B website. Instructional/Educational.

B2B Marketing 102

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 102

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Hubspot

APRIL 28, 2021

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. It's a near-supernatural, multi-layered vortex that pulls in leads from the wider world, then draws them down toward closing. At the top of the funnel (TOFU) are fresh new leads who are just discovering your offerings. Lead Nurturing.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

The Point

AUGUST 20, 2015

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. B2B marketers are focused on the short term, to their detriment. No wonder lead quality is such a pressing issue.

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

The Point

SEPTEMBER 25, 2018

These comments align with industry studies (most recently: Forrester ) bemoaning the inability of B2B marketers to fully leverage marketing automation to its full capability, most specifically in areas like lead nurturing and customer marketing. (Our It’s not enough to simply train a client how to use the technology.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Inbox Insight

APRIL 2, 2020

Account-based marketing proactively targets potential customers using personal communication and lead-nurturing in a more direct way. Unsurprisingly, in a B2B context, these problems line up to the solutions that the marketer is trying to sell. Channels typically include SEO, social media, blog content and email nurture.

Inbound Marketing 112

Inbound Marketing Account Based Marketing B2B Marketing Work Management 112

KoMarketing Associates

JULY 24, 2018

What’s in those form fields has consequences for everything that happens downstream through the lead nurturing process. The image / call-to-action graphic would have copy that says something like “Find out why 78 percent of B2B content marketers fail”. But it also presses us to only ask for the information we truly need.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Circle Studio

DECEMBER 6, 2018

So as many firms have started to focus more on creating quality content and not just large volumes of content, getting the most out of your B2B content marketing efforts is essential. In fact, many B2B firms have a virtual library of whitepapers. Use blog posts for lead nurturing emails.

B2B Marketing 88

B2B Marketing B2B Thought Leadership Content Marketing Marketing Proposals 88

Contently

JUNE 29, 2017

Instead, in the spirit of Contently’s accountable content series , let’s talk about something much more practical: how to use B2B content to drive leads. So, how do you—or others—use article content to influence leads in the B2B process? Shares are often overlooked in B2B marketing, but they’re crucial.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

LeadSloth

AUGUST 31, 2010

Lead Nurturing depends on great content. Most copywriters focus on whitepapers and press releases, fewer copywriters are good at direct marketing, and even fewer can apply direct marketing best practices to email marketing. Is there really a difference between a B2C and a B2B copywriter?

Copywriting 100

Copywriting B2B Lead Nurturing Click Rate 100

markempa

MAY 26, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

The Point

AUGUST 18, 2014

A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. The last thing a prospect wants to read is a re-hashed press release. Follow-up emails are a great place to remind the prospect of announcements you made at the show.

Trade Show 100

Trade Show Campaigns Tips Lead Nurturing 100

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. Lead generation is the “foot-in-the-door” that launches any potential customer’s path towards purchasing a business’ product or service. What is Lead Nurturing? How important is it?

Lead Nurturing 165

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 165

Rev

AUGUST 30, 2023

These are just a few common pain points for B2B organizations. For example, you might focus on topics your ideal customer is talking about in their press releases and social media postings. For example, can your marketing team create more effective lead-nurturing campaigns by better understanding the sales team’s messaging?

Practices 78

Practices Work Management Marketing Management Best Practices 78

PureB2B

FEBRUARY 15, 2017

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact.

Top of Funnel 90

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 90

ViewPoint

FEBRUARY 23, 2012

Bob is the founder of Inflexion-Point Strategy Partners, a UK firm that engages with B2B companies to improve their sales and marketing strategy and drive revenue. He does a great job of clearly presenting, assessing and recommending solutions for today’s pressing sales lead management challenges.

Top of Funnel 120

Top of Funnel Marketing Strategy Marketing & Strategy Advertising Agencies 120

Belkins

FEBRUARY 10, 2020

According to a study by Harvard University, it takes around 7 months to close a B2B deal. Another study revealed that the length of an average B2B sales cycle has increased by 22% in the last 5 years. Should you be more assertive and pressing with your unique value proposition? What should you do then? Establish your benchmark.

Sales Cycle 57

Sales Cycle B2B Sales B2B Lead Scoring 57

ANNUITAS

JUNE 23, 2016

Marketers in B2B create a lot of content. We wanted to obtain a better understanding of what drives Enterprise B2B Marketers focused on demand generation across a variety of topics including marketing technology, organizational design, content marketing, buyer personas, lead nurturing, measurement and a few more.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

ClearVoice

DECEMBER 19, 2023

Content such as white papers, press releases, ebooks, and articles provide credibility, while social media conversations, email campaigns, and blog posts help solidify relationships and generate interest. Demand generation continues to work long after the lead converts. Because a lead doesn’t have to be a brand-new customer.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

ViewPoint

FEBRUARY 26, 2016

In order to mind the revenue gap, companies need to be designing a comprehensive “allbound” marketing approach that embraces inbound marketing, lead nurturing or prospect development, and outbound marketing tactics to optimize revenue growth. Don’t let your bottom line fall victim to overpromising and under-delivering inbound programs.

Inbound Marketing 149

Inbound Marketing Enterprise Management Trade Show Lead Nurturing 149

markempa

DECEMBER 3, 2012

So it is with generating leads – yet, when the funnel needs to be fed now, we toss in more leads, turn up the pressure, and voila! I was reminded of this mindset when I recently taught a day-long seminar on B2B Marketing Best Practices at ExactTarget’s Connections 2012 conference. Uncover qualified leads.

Lead Gen 120

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 120

DealSignal

AUGUST 26, 2020

When new inbound leads arrive, the DealSignal platform automatically enriches them with AI- and human-verified contact and account data, appends them with matching intent topics and scores, and syncs the fully-enriched leads back to the CRM. Levy, Principal of GZ Consulting.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Could Facebook become a Lead Nurturing platform? Share this on FriendFeed.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Could Facebook become a Lead Nurturing platform? Share this on FriendFeed.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

The ABM Agency

JANUARY 28, 2021

Demand generation has long been one of the go-to B2B marketing strategies used to increase interest and excitement in a product or service. At its core, demand generation is a true omnichannel marketing approach for B2B companies. Is demand generation the same as lead generation? What is Demand Generation?

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

NuSpark Consulting

FEBRUARY 25, 2012

Once you obtain an email address, lead nurturing begins; the process of guiding leads through the funnel with problem-solving content until they are ready for sales. Lead Nurturing Content Map. Lead Nurturing Flow Activity (for Marketing Automation). Press Release Checklist. •

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

KEO Marketing

NOVEMBER 21, 2017

After surveying 130 B2B marketers from small- to medium-sized organizations, the study found 84% of participants agreed on the importance of using inbound and outbound marketing services in tandem. Regarding revenue generation, the study concluded outbound marketing generates 43% of a B2B company’s annual revenue.

Allocation 54

Allocation Service Account Based Marketing Planning 54

markempa

FEBRUARY 16, 2015

However, when you start supplementing organic leads with purchased leads from a third party, how can you be sure you are getting the most bang for your buck? According to the Salesforce 2015 State of Marketing report, lead quality is the No. 2 most pressing business challenge for marketers today. Source: LeadiD. .

Lead Generation 120

Lead Generation Acquisitions Purchase Sales Qualified Leads 120

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Outgrow

JULY 8, 2020

MOI is a global B2B online marketing agency for technology brands. Their award-winning B2B demand generation campaigns are proven to turn heads. Also, they use lead nurturing techniques to turn your prospects into profit. Be it videos, or press releases – they have got you covered. First Page Digital. Conclusion.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

PureB2B

FEBRUARY 15, 2017

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact.

Top of Funnel 62

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 62

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

markempa

FEBRUARY 9, 2015

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. Press releases — Will they value it?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

markempa

JUNE 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! mean, come on. mean, come on.

PR 120

PR Lead Generation Rules Generation 120

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. It cannot cater to customers and prospects and press/analysts and be in any way cohesive and effective.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., In fact, our new site's press section will basically be a blog. Mike: OK, last question, the B2B Marketing Thought Leaders Curry Poll.

Gartner 100

Gartner Social Media Social Marketing Planning 100