SmartBug Media

SEPTEMBER 15, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

Hubspot 59

Hubspot CMS Development Marketing AI Product 59

Webbiquity

OCTOBER 11, 2016

Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. But you may be wondering, why exactly have inbound practices become so dominant in marketing?

Inbound Marketing 100

Inbound Marketing Advertising Agencies Demand Generation Agencies Paid Search Agency 100

Valasys

MAY 27, 2019

This strategic business marketing approach, to target an account or a company instead of individual buyers, creates better chances for conversions by shortening the buyers’ journey which boosts the Return on Investment (ROI). Benefits of Integrating ABM & Inbound Marketing. Source: SiriusDecisions).

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

ATAK Interactive

JANUARY 17, 2020

If you believe the gap between Sales and Marketing functions in the B2B space is going to continue to close in the 2020s, look no further than the technology. For companies that use HubSpot, multiply that last sentence by 10x. For companies that use HubSpot, multiply that last sentence by 10x.

Hubspot 88

Hubspot Paid Search Agency Custom Publishing Outreach 88

ATAK Interactive

JANUARY 17, 2020

If you believe the gap between Sales and Marketing functions in the B2B space is going to continue to close in the 2020s, look no further than the technology. For companies that use HubSpot, multiply that last sentence by 10x. For companies that use HubSpot, multiply that last sentence by 10x.

Hubspot 78

Hubspot Paid Search Agency Custom Publishing Outreach 78

Strategic-IC

MARCH 5, 2018

As today’s B2B consumers increasingly ignore traditional interruptive marketing, marketers must adapt their strategies to succeed. For Marketing Directors today, that means having the confidence to change strategy; earning visibility through helping buyers reach the solutions they need. HubSpot State of Inbound 2015.

Inbound Marketing 118

Inbound Marketing Planning Campaigns Buyer Personas 118

Envy

NOVEMBER 26, 2018

Will content marketing agencies yield measurable results, or are inbound marketing agencies at the end of the day that all-around better approach? Burning Question #1: What is Content Marketing? Enter content marketing. Burning Question #2: What is Inbound Marketing? Which brings us to….

Marketing Agencies 1 89

Marketing Agencies 1 Paid Search Agency Advertising Agencies Inbound Marketing 89

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

ATAK Interactive

JANUARY 17, 2020

If you believe the gap between Sales and Marketing functions in the B2B space is going to continue to close in the 2020s, look no further than the technology. For companies that use HubSpot, multiply that last sentence by 10x. For companies that use HubSpot, multiply that last sentence by 10x.

Hubspot 60

Hubspot Paid Search Agency Custom Publishing Outreach 60

protocol 80

APRIL 15, 2024

Let’s take a realistic look at what a web, digital, or inbound marketing coach does for clients, and where you might gain value from one: Fair question.

B2B Marketing 82

B2B Marketing Inbound Marketing B2B Lead Scoring 82

KoMarketing Associates

JANUARY 2, 2018

In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well. eMarketing Institute’s Free Online Marketing Course & Certification.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Hubspot

FEBRUARY 1, 2021

Our INBOUND marketers recommend highlighting the distinct difference between an early bird and regular ticket, making it irresistible for people to sign up. Isabella Kirsch, INBOUND Marketing Manager, says, “We like to create urgency with the pricing structure to engage our audience early on. Add a date limit, too.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. First, we’ll cover the four marketing fundamentals essential for every business to define. Graphic: HubSpot.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Valasys

SEPTEMBER 22, 2023

In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial to achieving success. One strategy that has gained significant traction in recent years is B2B influencer marketing. One strategy that has gained significant traction in recent years is B2B influencer marketing.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Can you come up with a better Inbound Marketing Haiku ?). Inbound Leads.” SEO Supports Social Media Marketing.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Strategic-IC

JUNE 4, 2018

What results can you expect from an inbound marketing campaign? We review three inbound case studies as an example of what can be achieved. Why Inbound Marketing? Inbound marketing puts customers - your best-fit buyer personas - at the heart of your marketing strategy.

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

SmarkLabs

OCTOBER 28, 2019

It’s handy to have a go-to way to ensure you’re up to date with the world of inbound marketing — and other digital marketing areas — each year. . Let me introduce you to HubSpot Academy. It touts itself as the “worldwide leader in free online training for inbound marketing, sales and customer service professionals.”

Hubspot 56

Hubspot Burn Rate Inbound Marketing Course 56

Lake One

APRIL 23, 2019

If ‘Content is king’, SEO is most definitely queen. The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. According to MOZ , SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Metadata

OCTOBER 30, 2023

These strategies come with their own challenges, such as catering to younger B2B buyers and wrapping their heads around increasingly complex tech stacks. The marketing world is under pressure, but it’s not falling from the sky. CRM admin: One person to manage your CRM (HubSpot, Salesforce, etc.). Perhaps throw in SEO, too.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. B2B Personal and Consulting Blogs. B2B Marketing.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Smashmouth Marketing

DECEMBER 8, 2010

Inbound Marketing is all the rage these days, and why shouldn't it be? At least, that's what HubSpot clients are saying (and we're clients, so I can vouch for it). Where else do you go when you're looking for great advice on how to do inbound marketing and outbound marketing more effectively? Let us know!

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

SalesIntel

JANUARY 12, 2023

The year has just started, and like every year so far in the 2020s, it’s on track to be a challenging and unique experience in marketing. Making sense of this data is essential for marketing teams. That’s where a B2B data provider comes in. To be considered actionable, your B2B data has to be correct. Welcome to 2023!

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Only B2B

FEBRUARY 6, 2018

Demand Generation and Inbound marketing: The new couple in town! There are lots of articles that compare demand generation (as an outbound marketing strategy) and inbound marketing only to give a gold medal in marketing Olympics to the latter. Demand generation as a beginning point to inbound marketing?

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

Smashmouth Marketing

MARCH 19, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. Inbound: SEO, SEM, Blogs.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Zoominfo

DECEMBER 19, 2018

The Koozai YouTube channel is made up of a creative group of digital marketing experts. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Featured Video: How to Measure the Success of Your Content Marketing Campaign. Marketing Land.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing. Inbound marketing and outbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Hubspot

MAY 3, 2017

That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. Email Marketing. Content Marketing " by QuickSprout.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Smashmouth Marketing

MARCH 4, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. Inbound: SEO, SEM, Blogs.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Circle Studio

JUNE 6, 2018

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The results deliver interesting insight into the ongoing evolution of the modern marketing ecosystem. What does HubSpot mean by “inbound” marketing?

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

SmarkLabs

NOVEMBER 18, 2019

It’s any marketing effort your B2B company makes to bring people into your sales funnel, with an emphasis on personalization. As mentioned in our blog post, “ The Impact of Demand Generation on Sales Cycles ,” the B2C world can use demand generation in areas with longer sales cycles, but it’s most common in the B2B world.

Demand Generation Agencies 55

Demand Generation Agencies Demand Generation Demand Generation 55