Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. N– Be invaluable.

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

BOP Design

APRIL 30, 2018

If you work in sales, then you know getting past the gatekeeper of an organization can be an insurmountable challenge. You have a product or service worthy of the attention of the business owner, but the gatekeeper won’t put the call through. Take a couple minutes to peruse the company’s B2B website. What do you do?

Marketing Agencies 2 51

Marketing Agencies 2 Rules Cold Calling B2B Sales 51

Webbiquity

SEPTEMBER 25, 2020

Without the right team, your B2B marketing agency will struggle to attract, retain, and produce exceptional results for business clients. When you are interviewing new team members for your B2B marketing agency, you need to ask the right questions. Contributed post. Your marketing team is the core of your business.

Paid Search Agency 195

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 195

Zoominfo

APRIL 19, 2018

To add insult to injury, executive-level assistants are trained to be gatekeepers. Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. . As a B2B salesperson, it’s your job to highlight the unique value of what you’re selling.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

Metadata

NOVEMBER 1, 2023

Audience targeting has always been a B2B marketer’s kryptonite. But citing these factors as the reason why you’re not reaching the right B2B audience? Here’s a call to all B2B marketers: Targeting doesn’t have to be a nightmare. This is why everyone’s always said, “B2B marketing is boring.” That doesn’t cut it in my book.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

SalesIntel

SEPTEMBER 21, 2023

The Significance of Connect Rates in Your B2B Contact Database To understand the influence of a direct dial phone number, it’s first essential to comprehend the concept of connect rates. These gatekeepers are typically trained to prevent direct access, so the process can become time-consuming.

Contacts 40

Contacts Allocation B2B Outreach 40

Marketing Craftmanship

JUNE 28, 2016

In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office gatekeepers (a/k/a “executive assistants”), and onto the desks of your targeted decision-makers. But that’s not what’s happened.

B2B Marketing 100

B2B Marketing B2B Paper Work Management 100

Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. Learn how to communicate with gatekeepers. What is B2B prospecting? Research, research, and research some more.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. As a B2B salesperson, it’s your job to highlight the unique value of what you’re selling.

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Savanta

MAY 16, 2016

One of the toughest aspects of conducting a B2B research study is securing the support of a hard-to-reach target audience. B2B decision makers are time poor, under pressure and protected by Gatekeepers (e.g. The post Incentives in B2B market research appeared first on Circle Research - B2B market research company.

Research 120

Research B2B Marketing B2B Paid Search Agency 120

Only B2B

MAY 13, 2022

Must Read: A Brief Guide On Appointment Setting For B2B Sales. The receptionists, secretaries, and assistants — aka the gatekeepers, who have more authority than you believe — are the folks you want to rub shoulders with. There are three techniques to gain favour with gatekeepers: 1. Always be courteous. Transparency is key.

Top of Funnel 118

Top of Funnel Marketing Proposals B2B Sales Budget Programs 118

Heinz Marketing

JANUARY 18, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Five ways to put the human touch back into B2B marketing. Some great insight and advice for bringing human touch back into B2B marketing this year. Great read, Pamela Bump.

Lead Ranking 63

Lead Ranking Lead Scoring Storytelling Sales Qualified Leads 63

Only B2B

MAY 19, 2022

” In most B2B acquisitions, there will almost certainly be a committee of decision makers. The schedules of executives and gatekeepers are frequently incompatible. A gatekeeper most often works a regular 8–5 schedule. To avoid gatekeepers, call before 8:00 a.m. Must Read: B2B Appointment Setting Tips And Strategies.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Initially popular with mostly young viewers watching videos for entertainment, TikTok’s bite-sized videos offer an increasingly viable option for B2B marketing.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Only B2B

MARCH 23, 2022

Performing in-depth research, constructing ideal customer profiles (ICPs) and buyer personas (BPs), hand-picking leads, creating personalized content for a multichannel outreach, calling, emailing, tracking various KPIs, performing analysis, and finally starting all over again are all part of the B2B outbound lead generation process.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Biznology

AUGUST 8, 2019

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. So, I decided to look into what’s going on in B2B marketing in Argentina. Ruth: How do B2B marketers in Argentina approach new customer prospecting these days? Here’s what I learned. Martin: No.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Velocity Partners

JUNE 20, 2023

But here’s the thing: in B2B marketing, your fight or flight reflex can also hurt you. This post is about why knee-jerk reactivity can create more problems down the line than it solves — especially for B2B marketers staring down the barrel of a job-threatening recession. The post B2B marketing in a recession: Fight, flight or focus?

B2B Marketing 87

B2B Marketing Urgency Marketing B2B Paid Search Agency 87

Only B2B

AUGUST 21, 2023

In the dynamic realm of B2B sales, qualified appointment setting stands as a cornerstone for success. Reaching decision-makers, handling gatekeepers, and capturing attention in an oversaturated market can be daunting. Must Read: 5 Signs It’s Time to Outsource B2B Appointment Setting Utilizing Multichannel Outreach Techniques A.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

SalesIntel

JANUARY 4, 2022

Gatekeepers are excellent information sources if you know how to ask for it the right way. If you call a company’s switchboard and ask for a decision-maker from high management, the gatekeeper will likely refuse you access. Selling to B2B companies is not only about working hard. Use Direct Dials to Avoid Switchboards.

Work Management 98

Work Management Top of Funnel Mobile Marketing Marketing Management 98

Zoominfo

NOVEMBER 20, 2019

A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it. The first principle in our B2B sales value communication framework is defining the problem.

B2B 187

B2B Zoominfo B2B Sales Pricing 187

DiscoverOrg

APRIL 12, 2017

It’s easy to see the correlation between data accuracy and sales efforts: If phone numbers are correct and link sales reps directly to their buyers, they can spend more time talking to likely prospects at the other end of the line, rather than shaking down a phone tree of gatekeepers. 50% fewer encounters with gatekeepers.

ROI 224

ROI Sample Demand Generation Agencies B2B Sales 224

SalesIntel

FEBRUARY 17, 2023

You need accurate B2B data for effective prospecting, audience segmentation, and CRM ROI. But when making a B2B data purchase, you have a long checklist to review. Be Confident in Your B2B Data Purchase You need a good data provider to keep your sales team happy, find your ideal audience, and keep your CRM stocked with valuable data.

Purchase 52

Purchase Work Management Marketing Management Ideal Customer Profiles 52

PureB2B

JUNE 23, 2022

While online B2B buying habits have changed dramatically in the past decade, today's B2B buyer journey looks a lot different than it did just a couple of years ago. Therefore, as Forrester states, the role of B2B marketing is “no longer to attract and persuade; it’s really to engage buyers and help them through their journey.”.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Zoominfo

FEBRUARY 17, 2021

Although B2C companies get almost all attention for unwanted cold outreach, for B2B companies, the following is what the SEC lays out: Times of Day. There are plenty of reasons why 1 out of 2 B2B sales reps fear making cold calls, but preparation can boost their confidence. Anticipate gatekeepers (the jaded call operators).

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

Zoominfo

JULY 29, 2020

Challenges of B2B Cold Calling. B2B companies receive countless sales calls, which are usually filtered through an operator or phone system. So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist.

Cold Calling 240

Cold Calling Zoominfo Work Management B2B Sales 240

SmartBug Media

JUNE 6, 2019

In the B2B world where you’re writing, you’re trying to reach decision makers, gatekeepers, managers, and C-suite executives. Why Buyer Personas Are Crucial in B2B. For B2B companies, you’ll want to develop at least 2 personas to start, because the goals and motivations for a CEO are vastly different from those of a gatekeeper.

Buyer Personas 58

Buyer Personas B2B Marketo Blast Campaigns 58

SalesIntel

JULY 8, 2021

Why it’s important: Call-to-connect ratio is an indication of database quality and the sales rep’s ability to get past the gatekeepers. Finally, if the SDRs are using HQ numbers or being routed through switchboards, they might not be able to get past the gatekeepers. Get mobile numbers of prospects to bypass gatekeepers.

B2B Sales 52

B2B Sales Work Management Marketing Management Lead Ranking 52

Sword and the Script | B2B

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. B2B Marketing Writers and the Sales Organization. The survey puts some data behind a long-standing problem in B2B marketing.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

SalesIntel

NOVEMBER 10, 2022

Have you been experiencing issues with your B2B data? . Did you have a bad experience with an earlier B2B lead database and want to switch to a reliable B2B data partner? Do you have that gut feeling that your sales team could more easily find B2B leads if they had better information available to them? Compare The Costs.

Contacts 52

Contacts B2B Best Practices Lead Ranking 52

SalesIntel

APRIL 20, 2022

You might have to face the gatekeepers that could make it difficult for you to talk to the decision-maker. However, if you can break the gatekeepers no more questions code and know how to ask for it the proper way, gatekeepers are fantastic information providers. . If you want to reach the stars, go straight to the top.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

You might have to face the gatekeepers that could make it difficult for you to talk to the decision-maker. However, if you can break the gatekeepers no more questions code and know how to ask for it the proper way, gatekeepers are fantastic information providers. . If you want to reach the stars, go straight to the top.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

Zoominfo

NOVEMBER 20, 2019

A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

B2B 100

B2B B2B Sales Pricing Price 100

Webbiquity

DECEMBER 8, 2020

The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. The post The Founder Interview Series #31: Taylor McKnight, Emamo appeared first on B2B Marketing Blog | Webbiquity. The Founder Interview Series #28: Lonnie McRorey, Framework Science.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Schubert B2B

MAY 4, 2018

Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. 6 Benefits of B2B Press Releases.

Press 67

Press B2B Blast Campaigns Public Relations 67

Marketing Insider Group

AUGUST 3, 2015

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). Salespeople used to be the information gatekeeper. B2B Content Marketing: Easier Said Than Done?

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

Schubert B2B

NOVEMBER 6, 2018

When creating a B2B marketing plan, you need to determine the best integrated tactics to capture the attention of your buyers. Including media relations and earned content in your B2B marketing plan raises the awareness of your company as a leader in the field in the eyes of editors and readers. Integrating Your B2B Marketing Plan.

Planning 76

Planning Marketing Plans B2B Marketing Advertising Agencies 76

SalesIntel

AUGUST 11, 2021

This article covers all that you need to know about B2B data. Whether you are just exploring B2B data or thinking about buying it, this article will help. How to Find The Best B2B Data Partner for Your Business. A solid B2B communication database is at the heart of any efficient marketing and sales plan.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52